 clear that I want to become an entrepreneur and I spent a lot of my free time reading about like Steve Jobs and Richard Branson and I was very inspired because I really thought that if you want to change the world, you know, nothing like building your own company and you know, solving a larger problem. Of course, I was very scared at that time, you know, whether I shouldn't develop when I was graduating from Iron Up the Bar, you know, you have like, I had an investment banking job offer and I thought a lot about that decision and probably I was, you know, I decided very early on that I don't want to have any regrets in my life and I really thought that, you know, going after my dream is the only way to ensure that I don't have regret. If I really had honestly, you know, been able to see my journey and how hard it's going to be, especially the first like 10 years, maybe I never would have had the guts to do that. An engineer and, you know, somebody who's not aware that he ardent beauty user growing up and my parents are both like scientists. So, you know, they my parents, you know, we never had too many products at home as well. It wasn't beauty wasn't the area of passion I started with but I always knew that I wanted to create something where women are the consumer because I just felt that, you know, the world was changing fast but for women, it was changing even faster. Like just the fact that women were beginning to go to work, they were beginning to, you know, study and the fact that they had access to their own income, they finally had access to internet, you know, when we started sugar, less than 10% of the online shoppers were women, today that number is 43%. So, what I was very clear about is that this whole, you know, women becoming more confident and more independent in their decision making is going to change many industries that revolve around them. And I really wanted to be a part of that because I personally as a consumer for many years, even back in 2007-2008, I had my first business idea was actually to launch a women's lingerie brand because I'd seen like the kind of lingerie brand on, you know, internationally available and what we had in India in terms of the awareness, education, you know, like approach using technology for sizing, etc. wasn't happening. So, I was very clear that the opportunity and every year, this mission of ours to, you know, be like young Indian women's favorite beauty brand, it gets more and more solidified because at the end of the day, I mean, if you look at it now, like 65% of women are under the age of 35. So, imagine for young, if you're, you know, looking at like a young woman as your core customer, how much in the next 10-20 years, she will evolve and how much her influence from, you know, factors that weren't there earlier, but are there now will change and how much she's going to begin to start spending and just owning herself rather than, you know, being following some old trends that her mom followed. I think one of the things that worked very well for us is having very clear demarcation of decision making because I mean, if you there are any two smart people, forget couples, even two co-founders, if, you know, they will always be opinionated and they will always have like a strong view on something and that even cut, I mean, you spend a lot of time and getting on the same page unless you have clarity on who takes the final fall and what and, you know, this was one good thing that we did on day one that we, you know, took the very clearly demarcated whose call on what and we don't interfere with each other's work at all and that keeps us sane. The big mistake we did was that, you know, we couldn't figure out a way to like separate personal professionals easier said than done. I mean, for us, you know, entrepreneurs like business is very personal and of course, social marriage. So there is always like, if there is a, you know, and it still happens that if there is a disagreement at work, it carries more and vice versa. I think it's something that we honestly struggled with and, you know, couples who go into this should be wary of this. For us, I think the solution actually came not by itself. I mean, we tried a lot to do it, you know, to be mentally stronger, to keep me separate, but it didn't happen. Luckily, when we had two kids, it just made it easier because, you know, you just go home and then you get absorbed. So, as from becoming a couple, you become more parents and, you know, there is, I mean, they just lighten up the whole air. I see, firstly, because I've been around for a while, I see a big improvement in the last 10 years. The improvement is in a simple thing that, you know, none of the stereotypes or biases are voiced anymore. I haven't, you know, mostly, I mean, you know, I rarely come across any situations where questions and I have experienced these questions around, you know, we don't invest in women because, you know, you're gonna end up having a child and then you prioritize the child and not for the business. We don't invest in women because they're not ambitious enough. And various other reasons, I have, you know, heard myself in the last few years, I haven't heard of women's capabilities being questioned openly. And I'm very grateful that a lot of, you know, the education and sensitizing that has happened because at the end of the day, you see 99% of the decision makers in venture capital formed the still men. So, the sensitizing that has happened in terms of having women focus cohorts and, you know, conversations around women on the banners and, you know, that has led to awareness at least. So, you know, people think twice before voicing any biases. Now, whether there is a virus or not, I feel that, you know, that will only come through with the numbers. Now, the numbers are very skewed still. Like, you still have less than 2-3% of, you know, the companies that are funded run by women. So, if until the numbers and which will probably take another decade, start showing this as at least a healthy 20-30%, I would say that probably the biases still there is just not getting voiced. Kids that grow up seeing, you know, based on the men I've met, you know, men who had like women who were working moms generally have more respect for the careers of their wives, for instance. And I just feel that a lot of it is, you know, more than what you teach them and what you show them. And I, you know, I think even more than me, my husbands are feminist in terms of just being very supportive of my career and never putting, you know, I feel like, you know, some of the things, some of the times like the best of women in office, but sometimes, you know, they relocate because of the fact that just because they are less than their husband, it is considered their career is secondary to them. I feel that those are very fundamental shifts just because you are less of a career is not secondary, right? So, but just seeing this behavior where there is equality in contributing at home, there is equality in and that by the way is one of the biggest things holding women back, you know, in India or average women do six times more unpaid chores, domestic chores than their better house. And at the end of the day, you have a finite set of, you know, bandwidth, mental resource, physical resource, right? So if you're putting six times more in home housework, then you will have limited time for career, then somebody tells you you are not putting in the hours at work. I mean, it's not fair, right? So I feel that just just seeing somebody put in my husband put in as many hours at home and my husband treating my career with as much respect as he treats his is the biggest lesson for them to treat women at least as equals. And I do feel that, you know, sometimes it seems like there's a lot of conversation about empowering and men get ignored. But really, you know, women are coming from minus one to zero. And I really doubt that any, you know, once that shift happens and we are closer to zero and, you know, we are asked fewer questions about proving our capabilities, this, you know, there will be a need for these things. But till then, you just have to, because, you know, it is not really as much of a level playing field as it seems. There is still a lot of stuff that we're dealing with to get to where we are. And, you know, thanks to women like Faru Gulli and your role models who are sort of making us believe that we can also do it. But we'll keep needing a lot more of that. But I think another two decades. Okay, the MAC settings spray. Shoot out by Phil Knight. Rush. And also Forest Comp. Morning run. I would raise capital after achieving product market fit. LIO. KG AgroTech. Jogadu Kamlesh, who came from a village and Piyush ended up funding. We were all very emotional and, you know, even after the episode, I'm very proud of you. I don't make me choose to do it with my kids.