 పివెది హరాట్ట్ట్ నాది నిట్టాది బానా మంలస అదిసితిల్ల్ రితాప్ా సిసిమాట్మూమూఫర్బాదానిమిను. నిమర్త్రి సిసిసి. to take a different kind of experiences to exhibit something and to gain something in that particular destination for a memory. So, why people are right now choosing? It was, if I remember rightly, some of my colleagues are here, they must definitely agree with me. When I was there in 2007 in ITV Berlin, for the first time, our Honorable Minister Durim has had on veils. And we promoted India as a wedding destination for the first time in ITV Berlin, 2007. There was a huge campaign all over the country in the destinations regarding promoting India as a wedding destination. I remember that thing and just after that, it was also a coincidence, Liz Hurley and Mr. Arun Nair, they came to Rajasthan for their wedding and after that also, because she was the British actress and so a great model. So, it was headlines also in India. After that, there is no looking back. It is a concept definitely to our place because you are a late starter in everything because this is a very old concept prevalent in other countries. And most prominent were USA, UK, France, Italy, Mexico, Scandinavian countries. This is very, very common. So, also in our Asian countries, Thailand, other places. But as far as India is concerned, Rajasthan is number one. Then, second is Gua and Kerala. Nowadays, it has almost touched almost all the states and they are packaging their own products to sell wedding tourism as a theme. Why this particular concept cropped off? Why? Because if you look into the development of tourism, other things also because social media played a great role, yes, no doubt. Number two is the disposable income of the people and also the time. It was very important to play a dominant role in deciding to undertake a travel. And third thing is, you know, the transportation and communications became very easy. And fourth one is the Chippor air flight. It connected to remote places. I was there in so many places within Asia and other countries. I have seen very unique places, not the mainstream cities, other places also. They are very beautiful. People make holidaying for different purposes. As far as the volume of, you know, the volume of, you know, the wedding destination, the wedding tourism is concerned. I will come to that. The challenges very shortly. Just a little background of that. There is a report that the global wedding tourism destination wedding is around, you know, in 2023. It was 30 billion US dollars. Which is, they have projected by 2033. It will be around, you know, 253 billion US dollars. You can see, you can well imagine how quickly it is growing. Because I was also in 2007 and not in 2007, 2011, when I was in Paris, I had gone to Water and the Cans Film Festival. And from Cans, Monte Carlo is only 45 minutes away from that particular place. When I was travelling along with my family, just started going on a trip, I saw a wedding is taking place. And the bride and bride grown, they are moving on an elephant. Then it immediately struck to my mind, they must be definitely Indian. Out of curiosity, I went and asked them. And they told, yes, this is a big ceremony taking place in Monte Carlo. And they are from India. So, this is the kind of thing that is happening. Our people going abroad, we have money, a lot of people. And this is the velocity, this is the volume of things. And the largest one is that you must have noticed, it is not a destination wedding, but the wedding that took place a week before, un-money families. You just imagine the volume of people, the kind of people they moved to Jamnagar. And the kind of things they had displayed about there, you are the mute testimony to that. As far as the challenges are concerned, I will come straightaway to the topic right now. There are so many challenges, naturally. One is connectivity. Sometimes connectivity, sometimes infrastructure creation. If you do not have adequate infrastructure in a particular destination, in form of hotels, in form of destination wedding planners, in the form of accessibility, whatever, so that becomes one of the most important factors which impedes the development of wedding tourism. Another is logistics. Logistics and infrastructure, I told you. Then the vendor management. The person who is handling, on behalf of the agency, to organize the destination wedding has to have that kind of knowledge and expertise to deliver one-to-one inclusive manner of everything. And another thing is, you know, there are a lot of legal formalities also to overcome. The agencies, those who are coming to organize, they are overcoming so many legal constraints and that has to be addressed rightfully in a purpose which can be amicably solved for that. Then, you know, another factor is the expectations of the clients. They want to spend money but they want a very thorough professional delivery of services. So, that has to be there, you know. If whatever they are spending, if they are not getting a return on that, so they are not happy, they are not satisfied. So, we have to have that kind of knowledge and expertise in the professional agency to be hired so that they can deliver that kind of services. At least then only to make it, you know, a successful one. If one is, you know, one is coming to a particular destination, if he is not happy, sometimes he will go in a very bad note and that will magnify the negative publicity in such a fashion that he will never come and then so many people also they will never come. So, that is the reason why nowadays social media plays a very vital role. We should be very, very careful and very apt in handling those medias and for that, you have to be very clean and you have to be very, very professional. You should not give any scope anywhere so that people will come out again on pounds on you. So, these are some of the areas which are very, very mostly some of the challenges that I can say and as far as, you know, the solutions is concerned, yes, solutions we have to have, we have to target our audience. Who are the people? Who are those, you know? People, they may be NRIs, they may be PIOs, they may be NROs. So, these are the people to whom we can target because they are coming frequently to India to celebrate their marriage ceremony. Then another is, you know, the infrastructure development I told you, third one is fight connectivity. We have to have a seamless connectivity accessibility to all those destinations where we are going to have or promote that particular destination as a voting destination. And another factor is, you know, we have to keep a very, very good relationship with the stakeholders. They always should be on board. The stakeholders are the people, those who are developing a destination because tourism is basically a government sector and private sector driven industry. Government has a very less role in these particular things. Private sectors should be very, very important. They should be very proactive. Yes, of course, there are so many issues that can be taken up by sitting across the table to solve, but at the end of the day that is very important. Another point is simplified, you know, the law of these legal procedures. That has to be simplified in a manner by which all those investors should be very, very, very, you know, they will be attracted. Another thing that I believe that should be there should be a policy guidelines. Clear-cut policy guidelines about how to organize a destination voting in a particular destination. So, these are some of the key factors, the solutions that we can think of and, you know, we can think and we can deliver something. There are agencies, yes. This is a very disorganized sector. Tourism is very, very disorganized in most way, mostly because neither it is in the government nor in the central government. It is in the current and least everybody knows. So, that is the reason why there is, you know, act. Though no act such which can implement or enforce something. But yes, we can definitely project India's destination for voting specifically on this topic as far as this topic is concerned in this fashion. So, I think these are some points of solutions that can be taken care of so that we can see a better future for voting. So, if you like our video then do like, share and subscribe to our channel and don't forget to hit the bell icon.