 Hey, you want to make some money on the web? No, I'm not selling counterfeit HTML tags. I'm Sarah Clark, and I'm here with a quick introduction to collecting payments like the Professionals. Have you ever put a few things in your shopping cart online only to give up during payment? Me too. This kind of card abandonment is very common. Estimates range from 80% to 95% of all purchases that make it to the payment stage. This means the conversion rate is only 5% to 20%. That's a lot of money to be leaving on the table. What if I told you there was an easy way to increase your conversion rate by 25%? These days, the majority of commercial traffic is coming from mobile devices. That's no surprise. We all have a phone with us and app stores full of shopping apps. But here's a surprise. 66% of mobile commerce is happening on the web, even when people have native apps installed. We still don't have a complete answer for why people turn to the web, but one factor is pretty clear. People are accustomed to buying things on the web, so there's a degree of trust. Unfortunately, we also see a lot lower conversion rates on mobile web relative to desktop websites. Mobile conversions are about 1 third of the desktop conversions. And if you wonder why this is, the answer is pretty simple. Checking out, collecting payment from the user is still rather messy. People often give up while filling out the checkout form. So have you ever abandoned a purchase because of the checkout form? I've done it many times. Some checkout forms have improved since the beginning of web commerce. What hasn't changed is you still have to manually input the same information, credit card, billing address, and shipping address. The easiest step to solving this problem is Autofill. Because Autofill works on existing forms, you don't have to modify your site. Autofill just works to help users check out faster. Autofill alone increases conversion rates by 25%. Autofill does a good job of identifying form fields, but it can make mistakes. You can add the autocomplete attribute to your forms if you want Autofill to do the right thing every time. Here's the credit card portion of a form. By adding a single autocomplete attribute each for CC name and CC number, Autofill will know exactly where to place its information. If you want to learn more about autocomplete attributes, search the web using whatwgautofill to find the specification. Autofill gets rid of the manual nature of data entry and makes it much simpler for the user. The Autofill markup is so easy to add that we don't have a lab this time. Give it a try, especially on mobile sites, and see what a difference it can make. For users, though, the ideal experience would be that when it's time to buy, they just buy. Solutions like Apple Pay and Google Pay enable one touch payment for apps. And now there's a way to use them on the web. Come back after you've checked out Autofill and I'll tell you all about it. Thanks for watching.