 So, when is it okay to call yourself a service designer? And when will people find out that you're a fraud? Will they find out that you're a fraud? This is one of the questions that I've been getting over and over. I have a pretty clear take on when it's okay to call yourself a service designer. Now, first of all, I've talked a lot in the past about that it makes more sense to talk about service design teams rather than a service designer. But I totally get the need for people to identify themselves with the craft of service design. For instance, if you're looking for a job and you want to apply to a service design position, then calling yourself a service designer or a service designer practitioner makes a lot of sense. So, the big obstacle is that if you don't have a formal service design training, you haven't done a master in service design, or you're maybe just transitioning from a field like UX or design research into service design, then there's always that feeling like, is it okay to call myself a service designer? I don't have the experience. I don't have the credentials. People will find out that I'm a fraud, the imposter syndrome. That's basically it. So, the honest truth is, I don't have a master's degree in service design either. When we started back in 2006 with service design, there was no master's degree. We had to actually find out what it was. Now, fast forwarding to today, there's a lot of opportunity for education, training, so forth, so forth. But I think all those things don't really matter and don't give you sort of the credibility to call yourself a service designer. For me, there's one thing that really matters and that is intent. So, if you are designing for services or designing services intentionally, if you're following best practices and you're really trying to do service design and from that moment on, in my vocabulary, you're a service designer. So intent and following best practices and really trying to design for services is for me the thing that matters most. Now, we need to be very clear that this doesn't tell anything about whether you're a good service designer, a bad service designer, a professional service designer or an amateur. That's not the point here. The point here is when can you call yourself a service designer? And again, it's about, for me, it's all about intent. Another metaphor could be like, when can you call yourself a rider or maybe an athlete? It starts with really understanding and doing things with intent. What do you think? What is your criteria? And when would people be able to call themselves a service designer? Leave a comment on this video and I'm really curious on your take.