Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Nov 12, 2014
Our Christmas TV ad was inspired by an extraordinary event of the First World War: the Christmas Truce of 1914.
This year marks the centenary of the outbreak of WW1, and it also marks the 20th anniversary of Sainsbury’s partnership with The Royal British Legion.
We worked very closely with The Royal British Legion throughout and will be selling the vintage chocolate bar featured in our Christmas ad, with all profits (50p per bar) going to The Royal British Legion.
You can buy the bar in your local Sainsbury’s up until Christmas, while stocks last.