 How did we pull off this shot from our latest ad? We began by creating the 3D environment and added textures and lighting so we could match the camera angle and lighting on set to our pre-made scene. We filmed the scene on a green screen so it would be easier to isolate the actor from the background. But we still had the challenge of filling up the transparent areas so we modeled the 3D replica of the chair in the same proportions as the physical one. Then we animated the chair to float down to the ground. The chair had to reach its final position at the exact moment that the actor's body begins to overlap with the real chair. All that was left was to manually animate the rotation of the chair's seats to match the real one. And that's it. Check out the full commercial on our YouTube channel.