 In this course, I'm going to show you how to use Twitter for business. I'll explain how it's different from other social networks, and how you can use it to achieve measurable results. Hi, my name is Eric Schwartzman, and I'm the best-selling co-author of Social Marketing to the Business Customer. And over the past nine years, I've led social media trainings at Boeing, City National Bank, Johnson & Johnson, and dozens of small to medium-sized organizations as well. You don't have to be a techie to take this course. If you can surf the web, point, click, drag and drop, this workshop is for you. Because tweets are limited to 140 characters, and because it has fewer users than Facebook, too many businesses dismiss Twitter as unimportant. But because most Twitter members don't use the privacy features, like Facebook members do, Twitter is an easier, quicker way for businesses to engage prospective customers than Facebook, since everyone can see what everyone else is saying without having to be friends first. Twitter is also the fastest social media network. More than 55% of all tweets are made from mobile devices, resulting in a large number of impulsive responses to negative consumer experiences. Left unchecked, negative tweets about products and services that fail to deliver upon customer expectations have the potential to permanently stain your reputation. You can pause, rewind and replay the screencast demos in this course as many times as you'd like and learn at your own pace. 34% of marketers have generated new business leads on Twitter. I'll even show you how to tweet photos from Instagram and check-ins from Foursquare. So what are you waiting for? Get this action class right now and start connecting with prospective customers on Twitter today.