 We love this idea of making the reuse return process feel like putting a bag of rubbish out. So quite literally, you get a reuse waste bag and you can throw it in any bin that's in the loop system. From there, we then take it as loop, we check it in, return all your deposits, no matter what state you return the package in, sort them out, clean them if helpful to the brands and then the brands take them and refill them and then they go back on shelf for another journey. And what we notice in the world of reuse is that as long as you give the consumers the products, the brands that they want, they love reuse, they behave really well, which means they return the packaging, and they tend to like reuse because they get the same content in an elevated package. By far the biggest learning I have experienced in building loop is that convenience is everything. So much so everything that you first have to have parody of convenience before the consumers even willing to learn about the product or even consider purchasing. That act of purchasing reusable versus recyclable or even worse disposable is really important not just for the small act of the shift in your own purchasing, but the message you're sending to the corporate world to invest in reusable supply chains and to move away from disposable production.