 kan vegetables And we do this each and every Saturday We take that from what we do each and every Saturday From 8arm Returns up to 12pm Sendoo We make sure you're entertained and we make sure you're informed So now we want to get a little bit serious It's not only music And more music But we also wanted to make sure that you know how to make some money Out of So making money in so many ways And Mark Steve will be telling us So he has continued to make his money online Karibu Sana wa So you do digital marketing and you've done that for big companies So tell us about digital marketing And what it is Digital marketing is one of the avenues where you reach different clientele If you want local clientele, the national clientele So digital works in various platforms Facebook, Twitter, Instagram, Google Plus, Skype You can say, you can talk about Snapchat Which is also happening right now Through those platforms, apart from posting and just putting your sexy picture there You can be able to also sell your product and people will come and consume That's all about digital marketing My bad iPhone I'm really sorry but I forgot to tell you to introduce yourself My name is Mark Steve, I'm a digital marketing consultant And also a business development manager at Sporton Vacations So before Sporton, where were you? Before then I was doing marketing for Bonfa Adventures for five years So I thought it's good enough now Sometimes you have to challenge yourself and also leave your own dream So we stepped out and we started Sporton Vacation So Sporton is something that you started on your own with a couple of other people So what is Sporton about? Sporton Vacation is about tours and travel company All we do is packages to Mombasa, Masaimara, Dubai, Sea Shells All that and you can imagine all our packages are very affordable You can go to a place like Masaimara, three days for only around 13,000 Yes, for 13,000 Three days to get transport, accommodation, meals, game drives 100% Yes, it's a good deal And also you can go to a place like Mombasa for three days Only 12,000 with SGR, transfers, meals Drink as much as you want, both alcohol and alcoholic drinks So we are trying to... For 12,000? Yes But also you didn't hear the soft drinks? I did, all of them So early in the morning We are Kenyans We love things starting with alcohol So the main idea of Sporton is to show Kenyans It's very cheap to travel But you can travel cheap but get quality Accommodation, quality packages That's what Sporton Vacation is all about So today I want you to tell us I want us to dive a little more into digital marketing And tell us how you can make some money out of it And are there classes? For digital marketing, you can come in as different You can come in as a marketer You can come in as a brand influencer You can come in as a Twitter influencer We have now all these Facebook personalities So how you do, you can approach a brand Which you think you can be able... First of all, it has to come with the idea If you love the idea, if you love travelling Then you can approach a travel company But it's not only travel, it's everything else Yes, but you know you have to have the passion For you to promote a brand, you have to have the passion If your passion is travel... Because it will make you relate to the customer easily Than a person who is in IT Trying to come and sell to a consumer of travel So it should first start with the passion If you have passion in photography You can influence for photography companies Because that's your passion, that's something you want to do So you can be a Twitter influencer We have very different Twitter influencers We create brands, hashtags We create brand awareness And generate leads to the company That's all digital is all about I think... I'm not speaking about it in a negative light But that is kind of misleading people nowadays Because you see the celebrities You've travelled, you look so fancy And people think that That is the kind of life you live It's kind of misleading younger people Because they think that my life can be all about travelling And then I can take good photos Upload them on Twitter, be an influencer Don't you think so? No, I don't think so Because you say if you are a celebrity Being a celebrity, there are things you have to do Travelling is one of them And if you partner with a company Which does travel It makes you live off your budget For travelling And at the same time influence for the company It doesn't mislead anybody That you have to live this kind of life Because they don't travel everyday You need to tell them that These people are working That is their job Because they think Young people think that This is practically my life I can just live on the road Sipping my cocktails everywhere In the swimming pool You need to tell them Make it clear to young people Because brand influencing is very different It depends on the agreement that you have The company you are working for Others you get 50% off Others 20% off Others you get as a free trip So you may think this person X Is getting a free tip Whereas this person is working All the brand ambassadors Or influencers for different companies They work They have jobs They are DJs They are musicians They have their own companies And they went to school And they went to school as well So you have for you to And one thing you have to do For you to be a brand ambassador Or influence One thing you have to go to school Because how will you promote a brand If you don't understand English Or speak English Or speak Sweli Or speak Or understand the market work How do you promote that product So you have to go to school You have to understand How products work And how promotion of products work So what is your passion? My passion is travelling and marketing That's why I got into twice I've been twice in for over 10 years right now Wow, okay And you're not about to live No, no This is home This is home for the next I don't know But before that I used to do different jobs Okay In terms of Doing this particular job And if I want to be trained Or be like A digital content creator What should I do? We have schools Which teach social media marketing Also digital marketing There are schools that teach that Yes I'm even hearing it now Yes, there are schools Like which one? I can't remember the names But I think Maybe I'll start Mind Zone So that I can teach people But there are schools Which have It's a semi-course In a marketing Where you get social Now that makes sense Yes, semi-course in a marketing Where you get social media And digital marketing Which you can perfect it We have online lessons Which are various People from abroad are offering You can subscribe And be trained on how to do Digital marketing So there's a poster So on your Spot on Instagram page There is this holiday It's called World Naked Hiking Day It's on June 25 Is that a hike you're planning for people? It's very captivating The challenge with Our Afghan mindset Is We never want to try things New things But these things In the western countries They are happening You can go to a tomato festival People fighting You get People riding bicycle naked It's something which is there But you don't know Another African setup Is a bit difficult But we are trying to We just want to see If it's possible or not But I'm sure it's going to see How it works out So if it works out It will be something That people will go hiking For the people who are Have a strong heart To get naked But at the end of the day You're in the forest No, it's even worse Because when you're hiking You're told to Cover up You might get Bug bites Of course you'll have security Yes Security from crawling Insights and everything It's something we're thinking Because it has happened before People have done it before In abroad So why not in Africa? What other How do I say it What other such kind of Events are you offering That's one The one which has not been In African concept That's one But other than that We normally have the normal hiking We have the normal You can go to Climb Mount Kenya You can do day trips to Naibasha Or Jotamo Ava swimming at the spa So there are different Concepts that you work around So what's your advice For someone who would want To be a digital content creator Or a digital marketer First of all You have to go to school You have to understand How product promotion is done The scope of work How do companies operate Because before you influence Or do a digital marketing For company X You have to understand their product Know is their target market And know how do you Reach their audience So going to school Is one important thing And also having the passion To do the marketing You can specify You can do Facebook You can do Twitter You can do Instagram Because right now Like Instagram Is very big for businesses So any company Which is a note on Facebook Or Instagram I'm sure they are losing a lot So it's good They get a digital marketing A digital marketer Who will be able to Promote their product Because at the end of the day Nowadays 90% of our time We are on our phones And if you see If you go to your storage Like your phone storage And see the consumption Of the battery You will see if Facebook Utilizes most of the battery Instagram Most of the battery So meaning That's where people are So if you can't You have to take your product To where people are And your people are on your phone You are on Matatu You are scrolling Facebook Or Instagram If you do a sponsor ads They come to newsfeed Of people And that's how you make business Yes But you need to remind them People need to go to school And learn That is not the life Because you can't It's a good life But you need to be educated Yes you have to be educated And again You see now the challenge With you Is to copy Yes Because now copying Will not assist you You need to be original You should love originality Yes You see if you are going to Promote this company X You can't compare With another company X You have to promote Your product Differently from the company X As much as they are Selling the same product You have to understand How do I Make this product Better Than how these guys Are selling the product That's how you Create sales for the company Because as a digital market You should create sales For the company So one last question As we wind up Yes Today is all about You know What would you say Sabu Kido goto But to see us ish 2k So Let's see Sabu mgumu Sawa Aya So this is a 28 days Aya Aya Aya You are somewhere around So I can't ask Now this one is for you If you have a bowl With 6 apples And take away for How many do you have 6 You have a bowl With 6 apples And you take away for How many do you have 6 You take away for How many do you have You have 6 You take away I have a bowl With 6 apples I take away for How many do you have 6 You have 6 Yes Why Because there are 6 But I have taken away for To where What have you taken Outside the bowl Yes So you ask What's inside the bowl I'm just asking How many do you have If you take away for But I still have 6 No You've taken away for You can't have 6 And you've taken away for Rasha Sabu Sabu Because Where is the mat seat too How many Have you 4 You have taken 4 How many have you left How many Not how many have you left How many do you have 4 Yes That's the answer How many do you have Yes 4 Yes it's good Yes you have 4 Because that is the amount You've taken Yes it's mad But you have taken away for No I've taken away for So it's 4 So tell us Where people can find You personally and Spot on vacations For my platform You can find me on Facebook Instagram, Twitter As Mark Steve My name is Mark Steve On the company page Facebook, Twitter Instagram is Spot on vacations Thank you so much For making time Thank you for having me Now we have We have somewhere Where you can You can get good Vacation deals We had a song ya Russi And now we are getting Vacation deals Vacation deals Honey moon face Honey moon Because we have something We call baby moon deals Baby moon deals That's one for For the ladies That time you born With your baby Before the nightless You go with your man Kibaki shatuka mezi Kamao jwe Simtana kwa nga mechoka No, not far But just with him Ya, just like me Vasha You had They have had Baby moon Honey moon Baby moon Everything you want Vacation Everything You can get that on Spot on vacation Ya And Like he has said You need to go to school It's not about In Facebook It's not It's not all that it is It's a good life But you need to get educated Ya, so we'll be back With more of E-Circuit right after the short music