 Welcome to JSA TV, where we're covering the latest stories, trends, and innovations from leaders in digital infrastructure, the channel, and the networks within. I'm Allison Wheeling, coming to you live from Channel Partners 2024 here in fabulous Las Vegas, and joining me is Tony Aigan from Bicels Technologies. Tony, thank you so much for joining us. Thanks, good to be here. So for those who may not know, can you tell us a little bit more about Bicels? Sure. So Bicels Technologies were a vendor or maker of 4G and 5G wireless infrastructure. So basically we're kind of making the next generation networks that we would sell to wireless service providers, enterprises, and even cities. And for example, the city of Las Vegas has its own private network based on Bicels today. Wow. So right at home here, huh? It is. And I know you were on a panel earlier and then also sat in on a carrier panel. So can you tell us some key takeaways from that panel that you run? Sure. So I participated in a panel on private wireless where essentially, you know, we had a good turnout. We were trying to tell the audience what private wireless is and kind of in this day and age, why it makes sense for this audience and this type of event. So really it's kind of the next gen wireless type solution that's really well suited for enterprises. And being that it is a private solution, it's very much highly tailored to the enterprise. So compared to maybe to some legacy type solutions like Wi-Fi or carrier based networks. This is something that really suits the enterprise quite well. A forward facing solution. Exactly. And for those who are new to this, can you tell them a little bit more about why it's so important? Well, I think some of the things that private cellular or private wireless can offer the enterprise is really you have the ability now to kind of tailor a connectivity solution. Really specific to your venue, to your use cases, to your user community. And there are some things really that cellular is inherently better at than say Wi-Fi. So if you have use cases that demand lots of endpoints with voice. If there's a roaming element to your network. If there's things like low latency because you're doing autonomous vehicles and say a smart factory. These types of use cases or applications play very well into cellular and then private cellular as well. Which could be highly tailored again and engineered to kind of the specific requirements of that business. And again with kind of the advances in the technology and the new economics. It's no longer really the exclusive domain of just the wireless carriers. But enterprises really can benefit and take advantage of what private cellular has to offer them in terms of kind of transforming how they operate and do their business. Yeah, no longer stuck with that out of the box solution, right? Exactly. Perfect. Well, thank you so much for joining us. And for those who may want to learn more, where can they go to connect with you or learn more about Bicels? So essentially you can find us on the web at Bicels.com. Straight and easy and that will cover a lot of success stories, use cases, products, solutions, who we serve, things like that. Well, thank you so much, Tony, for joining us. It was great chatting with you. And to our viewers, thank you so much for tuning in here at Channel Partners 2024. Until next time, happy networking. Bye.