 So good morning. It's good to see a UFO woken up for me It flatters my ego, which didn't really need flattering anymore, but We're gonna talk about WordPress and SEO and I'm gonna try not to talk about a certain plug-in First thing that I think is very important for us as a community to understand is why does SEO matter? the mission of WordPress is to democratize publishing through open source GPL software and Just about six months ago Omar our CTO who looks somewhat like this Said well basically what we're doing is to democratize SEO through open source GPL software And I think it's really important for the community to understand that what we try to do is not just build a cool plug-in But what we try to do is give everyone the tools to optimize their site to the fullest extent Through software that everyone can use so the butcher around the corner is literally using the same software as Disney is using all of their sites We've decided to call that SEO for everyone. So that's our new mission statement Which also means that we still believe in SEO because I'm gonna try and dispel a few SEO myths today and The first one of that is this this often heard thing that yeah, well SEO is really dead, right? Google can do it all now That is like about the most utter nonsense. You'll ever hear This is a very recent research in which it shows that like 22.6% of all e-commerce orders in the US came from organic search on top of everything else There is no competition for organic search I've worked for many many huge sites in this world and all of them get the majority of their traffic from organic search People say you can't outrank a lot of these big sites Well, this is rel canonical a standard that was invented by Google and look who's ranking number one. Hey, that's us Everyone can do this good SEO can beat everything and to be honest Google has a lot of crap content on their side. So we can we can make better content than that. That's why we ranked better the question is How good is WordPress really? We've done a lot in the last few years We try to be active in the WordPress community and we do a lot of patches on WordPress core to make things better There's a few things I wanted to touch on that most of you will probably not have noticed that we did but that are Important to how WordPress works and how WordPress works with Google One of these things is robots.txt changes The ones of you who have noticed recently that we added and allowed WP admin slash admin Ajax dot PHP to the robots.txt. Yeah, that was me The reason for that's quite simple all those themes that load in content through Ajax on the front page Google needs to see that content if you're blocking that that bit of content Google can't see it Google can't tell you what's on that page. It can't rank it. That doesn't work We've had a lot of improvements to how we handle titles mostly thanks to Constantine. I don't know whether he's here But there's a lot been a lot of good work and work on that and finally finally in 2016 Our content management system actually treats titles as content instead of something that the theme needs to handle We've defaulted to post name. I think we did this in 2015 But there's a lot of these small single things that we can do to make everything better and Everything else that you need to do is really only a small theme change away or you could use a plug-in And One of the things I wanted to touch on who of you were in word camp Europe That's a lot more than I was expecting anyway At word camp Europe during the interview with Matt Miley from Google who's speaking later today. Please go and see her Said hey, there's only like 72 percent. I think she said of WordPress sites are mobile friendly That is a disgrace. I mean 72 percent sounds like a lot, but it means a 28 percent of sites one in four is Not mobile friendly We need to get better And we need to get better soon So let's dive a bit deeper when we talk about SEO. We really think about three different steps The first step we thought and we think about is crawl ability This really has nothing to do with optimization yet This is really the ability for Google to find stuff and we talk about find ability about using the words and making it People are possible for people to find stuff and then we talk about optimization But optimization is really the last step of a very long process So let's dive in crawl ability We define as the ability for a search engine despite everything it needs and everything you wanted to find Which means that those robot dot txt changes that we made in core should really be on your side, too If you have a static robots at txt You might want to look at that and see if it's still up to date Are you allowing Google and other search engines to see your JavaScript and CSS files? Because they need to see them because they want to see how your site what your site looks like So core does is by default you might not a good way to test this is by going into Google search console Who here has a Google search console account for their site? That's not enough hands people Every single one of you should have a Google search console account. I'm not kidding. There is no other way to do this Right get a Google search console account for your site add your site to it and try this It's called fetch as Google in Google search console. You can see on the left How Google bot views the page and on the right how a normal user would see the page and if they're not the same You're doing it wrong It will still say partial you'll and you can probably not see that it says partial in small green letters somewhere there Because there's some stuff that Google can't get to usually Google's own files And yes, that's stupid One of the things that we run into still even in 2016 is a proper URL structure People still don't have proper URL structures on some of their sites So use something like post name if you're a new site add the day to it if you're not a new site don't do that Make it as simple as possible Make sure your URLs make sense and that you've really thought about what's in my URLs If it doesn't say anything about your content, it's probably not a good idea to have your URLs like that And then there's this small thing called canonical URLs a canonical is a tag That indicates to Google which page and it should index as if it sees similar versions of of a page We have had canonical URLs in WordPress core for a single single pages for quite some time now But we don't have them anywhere else some plugins at them I Could mention a few but I won't But basically any good SEO plugin adds them, but core doesn't do that for everything yet, and it should Why should it do that? Well because when you have example.com and this With a UTM campaign parameter, which is for Google Analytics. So you'd think Google would understand that You'd think that Google would understand that the first one is more important, right? And that it shouldn't index the other one People seem to think this an awful lot Google is surely smarter than that That's when we throw a big fat rookie alert Because honestly Google is not that smart and the best example I can give to you is of our fearless leader Matt Because that second URL there is really the same URL So he's ranking for Matt, which is awesome. That's why you'd have footer link on WordPress.org is there But the fact that he's number two two is actually rather stupid And that is simply because there is no canonical on that homepage Another thing that we think really needs improvement is XML sitemaps XML sitemaps are by now and accept and expect a feature of any CMS You can see that by the fact that almost everyone has some sort of XML sitemaps plug-in installed and That's why we think it should be in core So yep is here. He's sitting in the front row He's leading the feature project that got approved to actually get XML sitemaps into core So if you want to join us in building that talk to him We've got a few more tricks up our sleeve there talking to Google about possible other ways of doing that But we're still going to push forward and trying to get this into core and out of all those plugins Because that's better for everyone. I did mention that you needed a mobile-friendly theme, right? I Cannot stress this enough If you're not taking your site as serious as this if you're not in time to like Bring that site to everyone and you can say hey, I only have 10% mobile traffic You know what if your site's not mobile-friendly, you're gonna lose that 10% to because Google is not stupid I can tell you that it is stupid in all these other things, but it can see whether your site is mobile-friendly And it will take all that mobile-friendly traffic on mobile traffic away from you So if you don't have a mobile-friendly site looking at whether you have enough mobile traffic to actually Justify building a mobile-friendly site is about the stupidest thing you can do So don't another thing is that you'll always need some form of cash Every once in a while we will run into this discussion into whether why WordPress needs caching and whether WordPress needs caching Stop the whining get caching and if your host doesn't help you in getting decent caching get a decent host Every CMS in the world needs caching and so does work for us. There is no other way of doing this But when you've done all this and when you've fixed all this for your site You've really only fixed the first bit. You've made sure that your site is crawlable Now we're gonna go to the next step, which is findability Which is the ability for anyone to find everything you want them to be able to find Which starts with and this is where the hard part comes in because you can't really install a plugin to do this for you You need to do keyword research and you need to figure out what people search for when they need to find you and Nine times out of ten. That's not the name that you gave your product So please stop doing that I've worked for some of the biggest companies in the world that had Branding officers that told me that their product was named X and I was like you're wrong The problem with branding officers is that they're usually too high up the food chain Um But Keyword research is not something that's simple I'm just gonna tell you that you need to do it now because I can talk about that for days and still not have taught you everything You need to know But it is the basis of every SEO project Just thinking about what do I need to be found for? People ask us why we don't distill the focus keyword from your post why we don't automatically tell you which key focus keyword You've been writing about we don't because we want you to think about that before you start writing and You simply cannot be found for you works that you never use and that is that might seem very simple, but Even though we've been telling that for years as SEOs and I'm not the only one There's plenty of people in the room who've been telling that for years People still don't seem to grasp that this is the the most important truth of SEO Each topic and I don't mean each keyword, but each topic Needs a post or a page Don't try and cram 15 different things onto one page Build a site structure that works You can't rank for all for different words on one page And this is exactly why WordPress does so well and has such a good reputation Because most of the time when people write a blog post they write about a single topic And that is very easy for Google to understand and it's easy for users to find But use that when you're writing other stuff to when you're writing your about page And you have a couple of important things to write about your company Well, maybe they should not be one page, but a couple of different pages Maybe you should think about what are the things that you want to be found for Outside of just your products, but also your mission statement and all these other things. What is important to you? Let me dispel another SEO myth. Who here was was in this room or that room actually for Chris Lamas talk yesterday Chris was talking about finding your own voice as a blogger and he told you to write a lot I will not disagree with that But I will disagree with anyone who tells me that you need to blog daily to do a good SEO. I really really really Would prefer any of you to write good content Every once or every week or every two weeks put up one good post It's so much more preferable than to just push out crap every day So instead of writing that new post, I've got a couple of suggestions on what you really could be doing to your site as well Find a bit of good old content on your site. That's doing well update it Bring it into 2016 and change the publication date It's really as simple as that You can do a lot of technical work So you'd only have to change the last modified date and it shows that on your site But most themes are not really capable of doing that. That's what we do in yos.com But our WordPress SEO article I wrote the original version of that in 2008 It still ranks number one for WordPress SEO to this day And the only thing we do to it is we update it once a year and of course that's a beast of an article But it attracts about five thousand visitors daily If you can write something like that and build upon that every time that you republish it That's a lot better than just cranking out new shit every day Another thing that you should really do is optimizing your tags and categories There's so many sites where we come in to have 200 posts and 400 tags That doesn't really work Think of it as a way to structure your content think of it as a library and Shrink that number down to reasonable sizes Some of the publishers I've worked with had a tag manager a Person who was responsible for deciding whether something had to become a tag. Yes or no That might seem like a weird thing to do It actually lets it affect that the Guardian has the SEO position that has right now because they have four and a half thousand tags They publish 400 articles or so a day. So four and a half thousand is not that much But it really meant that everything was structured in one and the same way all the time You need some librarian skills to do that and I hate that we call them taxonomies because tags are really not taxonomies because they're unstructured but Update this go through it look every once in a while Why do you have tags that have only one or two posts in them? And if so delete those tags redirect them to something else The thing that people seem to think is how Google will find everything by itself It will not You need to link to it if you don't link to content No matter how good it is. You will never rank Whatever Google tells you about links and they tell a lot of things about links that are true You still need links to rank If you don't have links from within your site and from outside of your site, you will never rank So work on that That in itself is also hard work Link building is not easy. It's something that comes from a lot of Talking to other people telling them. Hey, I wrote this piece. Do you like that? Maybe you would want to link to that and you'd get those emails and you probably find them just as annoying as I do Yet they work But the problem with most of those emails is that you don't really get into a real conversation first We link to plenty of people, but we link to people that we know and that we trust So the chance of you getting a link from Yoast.com is a lot higher if you talk to any of us here And we see that you have a cool product and we talk to you for a while and then we'll link to you We're not unique in that everybody works like that. So do that go out talk to people Figure out who's writing about your topic and go to where all those these people are It is almost just like this thing called marketing Which according to Matt, we've only discovered in 2016 that it was important But We're gonna work on that But just like in real life, you can't cut corners don't buy any links don't do any of the things that feel fishy if they feel fishy to you they probably are and It's harder than ever to get sites to rank well after you've done stupid stuff So please don't because I've helped enough of you people Get back and it's not fun. It really is not fun I've done projects where we've had 40 people on the help desk do outbound co-work for a month To get rid of links that we bought don't do that So the last step is optimization That's the the improve your chances of actually ranking and getting clicks once you rank It's as simple as thinking of your most important keyword Think of which side of patron your side should rank for that keyword And then do this this nifty little trick a query in Google Site colon you're the main name that keyword If the page that you thought needed to come up first did not come up first you're doing it wrong If it did come up first, but it's still not ranking very well start with linking the other pages that you find in that top 10 To that number one That's just a simple method of fixing your internal linking and you'd be surprised how much good that can do on many sites It's a very simple way of getting your your keyword ranking just that bit higher. I'm talking too fast for my own slides It really means that you need to go into Google search console I did tell you to get that Google search console account right in Google search console There's this awesome feature called search analytics and in search analytics. It has a lot of data the data says you should Look at you can show you where you rank for which which keywords and what the click-through rate the CTR Is that you get for that search result? So if you're ranking number one You can see hey 30% of the people searching for that keyword click through to my site Look at the data and compare keywords You'll quickly figure out that for some keywords that are ranking number one or number two or number three You're getting a lot more clicks than for others Look at why that is look at those titles. Look at those snippet previews and Figure out. Hey, this one is more enticing than that one Maybe I should improve that one and then do that over and over and over again Crafting good titles that people click on is an art that takes years to master The only way I can tell you to improve that is by doing it and testing with it and playing with it And it's different for every site and different for every niche So play with it There's a couple things that are really new in 2016 that I wasn't a big fan of at first But that I'm slowly starting to warm up to and one of them is this You can see a few subtle differences between the left and the right result And if I tell you that the left result took about two and a half seconds to load and the right result took about 1.2 seconds to load You're probably getting a good guess of what the difference is That's a web mobile page That's an amp page Google's amp project Now to be honest with the current amp WordPress plugin you can't make it look like that just yet So you'll have to do some manual work But amp is getting is gearing up to be very very awesome Just a few weeks ago Google completed forms for amp Which means that by now you can have a complete canonical amp site Paul Bacow is one of the lead developers for amp at Google has a website that is purely amp There is no normal html version anymore. It's purely amp and it's crazy fast And it has a sidebar a menu and everything you would want So for those of you are web developers that have not looked at amp start looking at an amp because I Think that in two three years from now We will be building sites purely an amp and that's a bit scary because it's so owned by Google But it's a lot faster and to be honest the thing that Google is right on is that speed? Really really is that important? It would amp will be everywhere. So if your site is big you need it now If you've got a smaller site, you can study it and see like, okay, how are we gonna do this? But I thought I'd show you how big it is by showing you how the traffic is evolving This is the amp traffic for Yoast comm over the last few months That's 5,000 page use a week which still for us is not that much yet But I've worked with publishers where it's almost 10% of of page use now That's a lot of traffic Traffic that you're not getting for a lot of these results if you don't have amp pages So you need to do all this Analyze what's working and then rinse and repeat If you think wow, that sounds like a lot of work a Lot more work than just installing that plug-in I'm sorry SEO as I tell people stands for seriously Effortful optimization It's very effective, but it's a lot of work. So you're just getting started. I wish you good luck My name is Joseph. I'm the founder CEO of Yoast and I'll take your questions Which I can hardly see. Yeah. Hi. Hi great talk. Thank you so much I think I know the answer to this, but I guess my question is about amp Are we finding already that Google is ranking sites that have amp higher than just regular mobile friendly sites? Well, the problem is there's no hard truths in SEO So but in general my gut feeling yes Do I have statistical proof for that? No But what you do see especially for publishers is that the amp carousel that they show first a lot of news results Well, that only has amp sites. So if you if you're not amp, you're not in there so in that way yes and It'll be in more places. You see the new recipe Markup requirements actually state that you need to make an amp page So there's more and more of these things where they for you to show up will require that you have an amp page Thank you Hi My name is Chris and I'm new to WordPress and I've got two clients that I've built sites for and I've used a paid theme for them and On every page. There's a you know, you put your content on there and then there's a lot of stuff for SEO is That worthwhile or is that a waste of time or should I? Just buy the unnamed plug-in you keep referring to Well, you don't have to buy it. It's free. That's what Chris keeps spanking me for So your question was whether the SEO data and that theme is worthwhile It really depends on the theme the only problem I have with SEO data in themes Is that you'll at some point switch themes and then your SEO data is in your theme and you need to move it somewhere else Now that can be done, but it's a painful process So I'd like to keep like the separation of content and design clean and do the SEO stuff in the plug-in and the design in a theme Hi, my name is Corey. Thanks. You said that New site should add the date to permalinks But if you're an old site you should not do that and I wonder if you can unpack that no, no, sorry You said the question was I am repeating for WordPress TV. Hi there News whether news news sites should add a date to the perm link I think you misunderstood me is news sites so side in which Sometimes it's that easy My name is Tom and I'm I'm in I'm a D maus editor and I do SEO for people in Atlanta for business in Atlanta I just my question is How how important do you think is a Link on the D maus these days and say like other directors like best of the web I know you said you shouldn't buy in links But best of the web is like one of the I guess top SEO directories What are your thoughts on that? So how important is a directory link for your SEO? Well to be honest No single link is gonna help you get anywhere. Okay, at least no single link. That's that's acquired that easily so if you can get a link in a site that mentions you that really has a lot of authority and That's worth something D maus in my eyes is still work a link that you that could be worthwhile for a site But spending money to get that I would not do At the same time even for yos.com we about a year and a half ago We got a mention from the Guardian after we completed the Guardian migration to the Guardian calm That single link increased our traffic by about 10% in one month So there are sites where you can have a gigantic impact By getting that link, but these are always sites that are fully editorial and That don't link out easily so Is it worthwhile? Yes, best of the web. Sorry. I knew these guys back in 2006 when SEO was still all about that I Would not spend my money there right now even though I've partied with them hard back down And what one more question how long does it take for you to crank out a blog post? On average, so how long does it take me to crank out a blog post? It really depends on what kind of blog post it is. I'm very good at ranting and when I do that it takes about 30 minutes when I We I recently wrote a very long post on hreflang that took me about four days to write Then another day of consulting with people at Google and everywhere to make sure that everything and it was completely correct So that's about a week for an article Which now ranks for every term around hreflang so it's worth it But good content takes a lot of time to to create We have a content team of three people at Yoast and we and everyone in it in the management team at Yoast writes Regularly because we think that is very important to keep sharing our content, but that is a lot of investment to make so it don't look at the time spent look at what it'll get you and That's something you'll have to practice and play with Nights Hi, my name is Donna and I have kind of a two-part question one I want to hear your thoughts on the implications of voice search on SEO and Kind of related to that whether Jason LD should eventually make its way into WordPress core Okay, well first of all whether the impact what's the impact of voice search the impact of voice searches by now at this point really Limited to stuff that you do when you search with your voice, which is stuff that you do when you're in your car or when you're Somewhere that and where you need directions or to find a place. So it's the impact is it's mostly related to queries around which where's the store nearby? How can I find something stuff like that? I don't see anyone in this room doing? Hey Google here around the hallways We we we were out of town around my dinner table all the time, but I have three teenage boys Yeah, I Won't tell you that that won't change. I think it will change but at this point It's most probably mostly about that the thing that it does though overall is a trend that we have anyway of people searching for longer Search terms because basically when you're doing hey Google you're you're talking in the full sentence And the funny thing is you see people typing like that too So Google needs to get better at determining which part of the sentence is the thing that you're searching for So it really needs to be can get better at language And that's what their hummingbird update basically did it made them better at recognizing what they were what you're searching for and how to handle that That means that they're getting slightly better at natural language Which means that you can write posts and have very readable posts and Google get can get better at understanding those Now the big caveat here is something that you most of you won't ever bother with but it's very good at that in English in Dutch not so much So in all languages that are smaller. It's that takes a lot more effort in Google side. So there's a really a Two-way stream in SEO now and how you optimize some of that stuff and in English. That's really different from some other languages Now second your Jason LD question Some of the stuff that we do in our plug-in should probably be in core I Think that over time will add more and more So more and more off that stuff in core, but at the same time There's a lot of specific Jason LD stuff for recipes and movies and all and things like that That will always be theme or a theme or plug-in land It would be good if we at some point got an API to make these things a bit easier and a bit more workable with each other But that's probably a few years away to be honest Okay, and what up just a little bit follow because it's not only asking voice, but when you have You know Google now telling you answers in voice or Alexa with Amazon's thing and Siri How do you optimize for that the fact that you know Google really doesn't even want to take you to your site? They just want to give you the answer to your question Well, yes, but if you can get it can be that answer. That's usually a very good thing I mean the answer box is in Google that you see now when you do a search query are really just a precursor of them telling you that real life in with a computer voice and So far it comes down to writing good copy. That is actually something that they can read out loud and make sense at that point So it really boils down to good writing in the end whatever you do Great. Thanks Hi. Hi. My name is Robbie. I'm an alcoholic I'm I would I really look forward to amp when it first came out. I was installed it got up running my problem with amp though and I Searched your site on a mobile phone. It's killing my bookmarks If I I got this nice little picture. It says it's your site. Yo, SEO. Yeah, you're on Google's cash Yes, do you know if they're gonna fix that because it's really killing Mobile bookmarks of I don't know if anyone I hope so, but I'm not the one deciding So I'm not the only one not losing my mind, right? Well, no, it's it's it is a problem And it's it leads to weird things the canonical on amp pages is required to point back to the original site So to us so if you share that URL that you're looking at now in the Google cash on Facebook It should pick up the right one from our site But this goes wrong everywhere all the time and it's well the web is inherently broken and this breaks it just a little bit more Is there is there a fix? I saw one site. They had a link that you could actually tap it and would take you out of amp Oh, you can do that. I don't think that's the solution to be honest. I think the solution for Google is to Try and actually come up with a way that we see the real URL when we're on that page and still serve it from their cash But that would lead to a whole other side of Trouble to be honest my biggest scare is not just that it's the security implications of you seeing a Google.com URL in your browser and And Google.com asking for a specific password and people trusting Google for too much Okay, so there's a lot of implications there and in terms of people abusing that In in in weird ways that I don't really like Okay, okay. Thanks. Thanks. It's work to do Hello, I'm wondering what you would recommend Small businesses to do that don't have you know all the time in the world or resources to focus on SEO What's most important to like do an audit and what you do on an ongoing basis? Maybe from here or just in general So what would you do as a small business? Well as a small business? First of all, you really still need to think about what your marketing message is going to be so Not just your SEO, but your overall marketing message if you do that Well, it should be really easy to go from there to Okay, that means that we want to be found for these keywords and that doesn't need to be a list of 10,000 keywords just 10 20 30 keywords can already be a very good challenge and Crankouts and content for that and see where you end up and if you're a small business don't aim too high The amount of people that we get in they want to rank for stuff like car parts or car insurance And that's just not gonna work right but car insurance plus location might actually work very well for you so Go for a keyword that's attainable to you that you see your peers in the search results and Start working on it and don't be afraid to start with like four or five pages and add gradually to it over time Just spend a couple of hours every two weeks or every month to write some new content to do some optimization And you'll slowly get better great. Thanks. Good luck Hi, Joe here great talk. You kind of just answered my question. We'll kind of try and present it differently For small businesses or people who don't have a website that's quite as authoritative It's yos.com. What kind of keyword research can we do? You know, if we don't have all the links yet if we're still kind of a young website Anything you can suggest in terms of going after more long tail keywords, etc. Yeah, I would go as deep as you can So where there are still people searching for it and and then build your way up Don't try and rank for the biggest keywords immediately So go deep and go very local, especially if you're a small business the local part cannot be misunderstood You probably have a couple of competitors locally, but you but you usually don't have dozens and Look for specific problems that people address so if you If they call you on the phone and they ask specific questions look at hey Can I turn this specific question into a blog post? There's there's all these points where you're you know something that other people don't where you can help them by writing Writing about that and don't be too afraid to give away your knowledge And in your secret sauce because your secret sauce is really keeping up mostly so Right about what you do and write about the questions that you've had and then you'll you'll soon figure out that It helps and people are finding you Great. Thank you. Hi, my name is June. Thank you for this session. I've I've read a few articles that said in that Google in 2017 will begin penalizing websites that don't have the SSL so I wanted to hear what you have to say about that because then it requires a dedicated IP address have a lot of clients who Get shared hosting so I wanted to hear your input on shared IP addresses as well So the question is is Google going to make SSL more or it should be asked more important. Yes, I think we all are Because a lot of the stuff that we want to do in websites requires SSL Because we need secure connections to do specific things that Modern web apps will want to do Fortunately, you don't need a specific IP address anymore for SSL and there's a standard called server name indication That is about ten years old That every modern browser in the world supports and that allows you to have multiple HPS certificates on the server on the same IP So that's not true anymore and not not really need it anymore. In fact, there's more and more hosts That offer let's encrypt or another way to get free SSL on your site Which is really really a big step forward The good thing about getting HTTPS on your site is it also allows for a lot of other speed optimizations like HTTP to and all these other things that Technically I won't go into but they make your site a lot faster without you doing anything and I think we should all strive for that and Maybe a slightly political statement, but it's in this day and age I'm very happy if everyone goes to SSL and and your browser history is your browser history and not someone else's Thank you Hi, my name is Chris. Um, when I started doing this years ago Google Analytics was the easy choice for diagnosing website traffic and Seeing what your traffic is coming from and what you can do to fix problems in recent years Organic search results have been hidden. There's a lot of referral spam which kind of Skews the statistics to a point of making it unusable. You still recommend that as your primary tool for diagnosing and Just determining where your traffic is coming from and how you can change it So do I still recommend Google Analytics? Yes, okay, mostly because there is no competition that's affordable. That's any good It's is Google Analytics hard to work with at times. Oh, yes And did they hide a lot of data? Yes as well So that's why you need that Google search console account because that's Very often the missing link to the data that you're that you need and no That's not as good as what it was ten years ago and referral spam is annoying And there's a lot of more annoying things about Google Analytics But as long as I don't have a better solution for you that is what it will keep recommending There's a lot of work that needs to be done in a lot of these areas to improve things for site owners I think Google is just as worried about a referral spam as every one in your in this room is that knows about it Because it makes them it makes it hard for advertisers to diagnose where their traffic is coming from to and While Google Analytics is part of their advertising The advertising part of their company so They for them it's a it's a tool to get people to understand how how advertising works and how it makes money and Well, they want people to spend more money. So they need to figure it out So they will probably fix that at some point, but it's a very hard problem. Thank you Let's give Yoast a big round of applause