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Published on Mar 22, 2012
http://www.ryanhanley.com/ - Every small business worries about negative comments on their website or a review site they may be listed on such as Yelp.
However, if that small business embraces the negative comments and address the individuals concerns in an honest and respectful way. The public nature of the exchange is more valuable than any content that small business could have produced on their own.
These thoughts are a follow up to a presentation I gave titled:
Cold Calling the Internet - How to Apply Traditional Sales Techniques to Internet Tools