 Hi, Jeff Rick here with the Cube. We're on the ground at the San Jose Convention Center at the Intuit QuickBooks Connect 2015 show. About 5,000 people, second year of the show, want to come down and get a feel for what's going on. I'm really excited to be joined by our next guest, Karen Peacock, the VP of Small Biz, into a QuickBooks. Welcome, Karen. Thanks, Jeff. Nice to meet you. I'm happy to be here. Absolutely. So for the folks that haven't been to the show, kind of give an update. What's the show all about? Why did you guys decide to do this? What's the vibe this year? So QuickBooks Connect is all about helping small businesses succeed and getting small businesses connected. It's also for accountants. You used to come in the mail every year. You got your updates when the tax laws changed it. So you've been into it for a while. Yes. I've seen that transfer before. Share the story of how that changed, because that's really what it used to be. Everybody had it. You got your update every year. But now you've got things out of the cloud. Now we just talk to hobby about your developer program. I had no idea you guys had such an active developer program. So talk to the audience a little bit about that transformation. How did it come about? Where are you guys in that turn? So it's been a real transformation for us. At our core, we've always had the same mission. It's with slightly different words, but it's really all about helping small businesses succeed. We believe that when small businesses thrive, we all do. And so we started with desktop software, you know, the CDs and the mail. Right, right, right. It's going to the store. And then over the past kind of five plus years, it's really transformed to being a new business. And in particular last year, we've had four customers on our communication. You can run stable. We have the kind of connections that you can make with other products. It's accessible all the time, right? There's this little thing called local. Suddenly, it's an increasing in order. Part of your portfolio. People used to say, no way can I ever imagine doing it. One guy said, I score. I never do accounting in a local device. He picked out his phone. He's like, you know what I'm doing now? I recognize doing this all. Which is just a huge transformation. Right. Well, that's good to see. What are some of the actual functions that you find people do? Because now it's all an act. You can see how people are using what they do. What are some of the things that you do in local? Because I'm sure a lot of people are like, I haven't even got my bank of America on there yet. I don't know what I'm doing in my accounting. Let me do a couple of good examples. So one thing is, I'm driving out to my clients. And I'm trying to remember what was the last spot exactly that gives me this mind. It didn't overpay me for that invoice. And so you can go there and say, it's still only $200. That's just what we thought it to be. Maybe that $200 from the last time that we worked together. So that's a great example. Another thing that you can do. That's $200 from me. Exactly. You can just walk around. It's really a question for my husband first. So the other huge transformation when you go to an automated business is your own ability to be an agile. You're not just shipping it just once a year. How is that going to adopt it inside of the company? And what's that enabling you to do that? It's totally inspiring and transformational. Because you can have releases then on a weekly basis. And have them check it out. You can learn from them. Yeah, I love those three things you did. You forgot about this one thing. You lost them when you got that up. And get it out there to customers. Yeah, that's interesting. Because you guys have always been getting feedback from customers. I remember all the time you'd e-mails, hey, we'd like to have you come on down and watch you do your thing. Yeah, absolutely. So, but now this gives you a whole another level of insight into the way that people are actually using the application. And we can see what areas of the application people use more and figure out how to make that better. Things that take too long live low. Sometimes we actually do make the product better. Okay, so then the next shift gears is this whole kind of entrepreneurship focus. You guys are really putting your money where your mouth is. It's not just a tool. But we just had Lindsay Lorrain on. You've got a contest. Somebody's got to win a Super Bowl at. You've got a marketplace. Oh, I can't say that. The big game at Levi's Stadium in February. That's right. With gold. And also, that's something I've never heard about. You've got actually a marketplace for financing for small business. Yeah, so one of the things that we have realized is that the number one reason why small businesses fail is because of cash construction. And that's probably the surprise of what some of the things that we can do with cash construction is help you get paid. It would also help you when you need to get money. This owner has really far 100 plus. Different questions we have to use. Do you ever put that up? Yes, yes, yes. Our folks' houses. Yes, of course. I love the Anthony radio now. They're like, just bring your paperwork through last year. You already did it, right? Exactly. And so what we do is we take that 100 plus question process. We simplify it down to one. And how we do that is we take the data from Google for a long time. So there you can. And then what we've also seen is that most small businesses today, with all of this work done, and those to get done. Why? Oftentimes, it's questions about their cash flow and not knowing enough about the business. And that's what we can just respond to. So we take rather than 100 questions, one is like that's much more important than that, rather than two thirds of people getting turned down. Because with the proper authorization, the lenders now can see a different kind of detail than just the questions and the answers on those questions. And then the other huge shit that we just certainly argue talking about the developer program. So I imagine again, you must have some great stories of, wait a minute, you know, we dictate our product roadmap. We've been building great software for a long time. We open up a third party developer top back and over. What goes in front of that? That's great. You know, it's interesting to me that we started that back in the desktop day. But it's really hard to have an open platform on the desktop. And the difference just so much is that we're really focused on this mission and all the promises that we see. That's awesome.