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INSECT RESPECT - The Movie (Official Trailer)

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Published on Jul 1, 2013

http://www.insect-respect.org
INSECT RESPECT - The Astonishing Transformation of Dr. Reckhaus
INSECT RESPECT - Die erstaunliche Verwandlung des Dr. Reckhaus

production: Jelena Gernert, Videojournalismus & Produktion
based on an idea by: Frank und Patrik Riklin, Atelier für Sonderaufgaben
biological expertise: Stephan Liersch, Arnal AG
communication: Alltag Agentur GmbH und Festland AG

What is the value of an fly? Instigated by the concept artists Frank and Patrik Riklin, the entrepreneur and insect exterminator Dr. Hans-Dietrich Reckhaus asked himself this question for the first time in his life. The answer: Saving not killing. With the campaign "Saving flies in Deppendorf" a whole village was set in montion. On September 1st 2012 902 flies were saved and one of them was sent on a holiday with the worlds first airline ticket for an insect. The capaign which first appeared quite absurd ended up into a radical business change - with a sustainable impact: INSECT RESPECT®.

Was ist der Wert einer Fliege? Von den Konzeptkünstlern Frank & Patrik Riklin angestiftet, hat sich der Unternehmer für Insektenbekämpfung Dr. Hans-Dietrich Reckhaus dieser Frage gestellt. Die Antwort: Retten statt töten. Eine Rettungsaktion, die ein ganzes Dorf mobilisierte und eine Fliege mit dem weltweit ersten Flugticket für ein Insekt ins Wellness-Hotel führte. Eine vermeintlich absurde Aktion führt zu einem radikalen Unternehmenswandel - mit nachhaltiger Wirkung: INSECT RESPECT®.

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