 Here's the thing what what we want you to do is to see the holistic value of having a website, right? The reason why you have a website is to market your business if you're not marketing your business why do you even have it and Unfortunately a lot of people forget that that is a very important component. It's super awesome that you build a website Congratulations, you have some skills. You have skills, you know But if you aren't doing something with it, then it means nothing. Okay, so What I'm gonna talk about is like I've 30 minutes to tell you everything that makes me awesome For a job, right? Okay, so but the most important things are this You really want Yoast SEO or whatever you can use something else. I love Yoast SEO You want to set up the social part? Okay? Because you want your website and its blog posts to be shareable so the whole point is that people will share your content on Facebook Twitter LinkedIn wherever with their friends and having some basic things filled out in this plugin will help you a lot Okay, so in order to do that you're gonna want to go to the social icons and fill out these profiles Because that that's that helps, you know, but more importantly more importantly you want to go to the Facebook tab and then you want to scroll down to where it says default settings image URL Okay, so what if you think about Google as the Kind of main player in SEO who determines search algorithms Facebook is the main player with how things are shared. So they have something called open graph and LinkedIn and Twitter and most other social networks defer to Facebook's open graph data So if you don't Decide to have an image that's a default share then your posts are gonna look super lame When they're shared, I mean that's like saying it in the nicest way possible I literally would not even look at anything that you do if you're sharing it without a default image And I would say it should be something that you know Echoes your company or something like that. We have some things in our media library so we can pick Our logo and then it's pretty simple after that you save your changes That's like the two most important things. I'm sure that if Yoast himself were here He would tell you that there's more important things than that But as far as what we're doing building a website for our business of florist in our local town in South Orange County All we need to know is that we want people to share things from our website and when they do we want them to look good So there's a tool actually called developers Facebook Developers debugging tool on Facebook. Okay, so if you want to see how it looks if you want to see how something looks It's called a sharing debugger. It used to be called You know these people with these technologies are constantly changing stuff and It doesn't matter like last last year was called the object debugger now. It's called the sharing debugger I just always type it in Now my browser knows this developers dot Facebook comm slash tools slash debug whatever but if you want to see what happened with a Image on your website what something's gonna look like then you do that so I'll show you a really awesome example Something that shouldn't look this way Okay, so I'm part of the wordpress marketing team and They do not have They don't have a very good image. That's a default. Oh geez. Of course. I hate the internet What the heck give me the what I want. Okay, so this is our team update So if you want to see What a url or what a link is going to look like when it's shared on social networks You copy that link and I go back to that tool and paste it And it I've already done it. So where's I'm so zoomed in. I can't even see now. Okay. There. I'm sorry Well, because you know I hit the back row. We've got to give love to the back row, right? Yeah, babe, because you know why because it's I'm zoomed in so I want you to be able to see it But yeah, so debug So when you do that it will show you Um It will show you what the what it looks like. So that's a super plain Uh default image, but that's a default image for anything on wordpress.org So if I had changed it and put something else there I can press this thing called scrape again and it will pull up something new but um a lot of times if If you've changed your featured image on your blog post, but it's not changing on the internet This is how you fix that So this is a super great tool. Just remember Facebook Sharing debugger and you'll you will love me forever. I promise Or just tweet at me. I'll tell you what it is. Okay. So We have that everything's great with social So go back to our site. Okay. So we have this site. It's super awesome. It's in this theme blah blah blah Maybe yours looks slightly different. Um, but I decided to make a blog post Um I go to my blog. I decided to make my blog a masonry style Because I think it looks bitching so I decided to um Write something super quick. Like why would you go to a local florist? So this is kind of the The marketing challenge for a lot of small businesses in the days and the age of 1 800 flowers dot com amazon dot com You know even brand lists Um is one of my new favorite brands. It's kind of an ironic brand But like they have k-cups from only three dollars. So and their maple syrups bomb like everything's three dollars Are from modesto. I I went to college in fresno. So I think it's pretty awesome And all of a sudden we start having these You know, we like these things that come to our house And what we've done is we've disconnected ourselves from the communities that we live in And then we wonder why we feel super lonely Like so that's one part of it is when you go to the laundromat and you start talking to the weird tweaker in the corner um You you might learn something about yourself about other people And and maybe to choose another laundromat. So You know, it's true and I was I was somewhere yesterday And I I was just like this is a great conversation that I'm having But it wouldn't have happened if I stayed inside my house And the great part of the internet is that it has brought so much convenience to our lives and the terrible thing of the Internet is that it's brought so much convenience to our lives Because we've disconnected ourselves from Other people actually leo one of our co organizers has a blog called too far apart dot com Because really the internet is supposed to bring us together and that's kind of why I'm here It's because of the internet It's not kind of why I'm here. I am here because of the internet, right? I met all these great people because of twitter I got into the wordpress community because of twitter because of the internet brought me closer But if you're not if you're not Using the internet to foster and develop relationships in person with actual people Not only will you have issues as a human being but your business won't be successful Because we do business with people that we know That we like and we trust you've probably heard that hundreds of times But if you think about your own behavior as a purchaser as a consumer How do you decide we can look at ratings all day long and make fun of them? But I buy this because my friend does that Right. So why do I have this computer? Because I told jason tugger. I need a new computer He sent me the link. I bought it because I trust him You know what I'm saying? So we have buyer We like to think that as buyers we Make decisions based upon Research and logic, but nobody does that Zero people do it. They think that they do it. They don't so always Marketing your business that's local, especially if it's brick-and-mortar is being part of that community, right? So if I was this florist, actually, this is my um I came up with this to teach twitter to people And I thought I would love to have been a florist if I wasn't allergic to pollen Right. So this is my virtual dream And I'm I'm so happy to be here talking to you about it today So why would I do a local florist? I think one of the cool things That about a local business is they can do things that big box businesses can't do in the same way So if I had pedaling pedals as my business I would reach I would be sending cancer patients complimentary arrangements When they get the diagnosis, that's something that I think would be awesome That's something that I would do if I was a florist and have this business I'm a member of four ocean Dot com and I'm wearing one of my bracelets and I'm a recurring donor for them And that's something that I do as you two can be a guru There's things that you can do that make you part of either a larger community or a smaller one Whatever it is, you should talk about what that is. Maybe you volunteer on Tuesdays is the animal shelter Maybe it's the homeless shelter. Maybe you teach Kids how to use the internet now Maybe you're inspired by being here a beginner day to bring your nephew or your uncle Because it doesn't matter how old or young we are All we have to have is the internet and a computer and we can do anything. There's nothing standing in our way Right, so communicating that and developing those relationships through your content on your blog Is a really great thing to do So I'm like, of course, so if you know somebody that's recently been diagnosed Send us a tweet. So I made that a link and then it goes to twitter So that they could easily just Um, you know, that's maybe too blown up. That's that's a thing So you can send us a tweet like tweet us or whatever like that. Okay, so The My favorite Okay, I so in my brain. I'm like, yeah, all the social networks, but That's overwhelming. Okay. So the thing that's the best in my opinion Is twitter and I I am extremely biased Because that's how I make my living. That's how I admit all my friends People go to twitter to read There's case study after case study of things and clients I've worked on where time on site is higher on twitter Um, you can look at google analytics and see where your traffic is coming from But the truth is that facebook is some it has a culture of post and go People go on there. Oh, look, I'll take a selfie Right I'll tell you so i'm gonna i'm just gonna do what we all do right come on internet. Love me Selfie. Oh look, I'm at beginner day So i'm gonna go like this and i'm gonna go on the internet and i'm gonna make a picture I'm not gonna hang out on facebook. I'm not gonna hang out there. I don't want to be there I just want to post my picture and who cares how many notifications are let's see how many there are probably none because I do look at it because it's my job but So so I click there I make up. Oh, of course because i'm doing this it's taken forever Yeah, I have like six notifications. I don't care. I'm doing this thing. I press done upload my picture blah blah blah share Whatever and then I'm sharing it now i'm done now i'm back to what i'm doing How many people do that with facebook in this room? Yeah, okay, so but on twitter On twitter I like to go and read So i'm like, oh look the fifth marines are doing something I need to go get a ticket for that. Oh look, there's something about cannabis. That's awesome. Okay It's legal in california. So like kota conduct people. I don't want to hear about here's house and garden Oh, maybe I want that you didn't want to look at that right so To me Facebook is things that happen as you happen to be living your life Whereas the intent of the user on twitter is to search you out So if you're using The hashtag data point and you want to be involved with your community. That's a great way to market your business You can follow that hashtag and then start replying to people So a hashtag is a pound sign with a word after it You can use spaces or punctuation and what it is is basically just a search term So when you're posting on social you want to make your posts as generic as possible Hashtagging things as generically as possible Think of a phone book If you are looking for a plumber in the yellow pages who remembers yellow pages. I know you're out there You would look under what word? Plumber right and if your car broke down, what word would you look up? Okay, so if you wanted to buy a house you would look for a Thank you. So stop putting stupid shit on his hashtags on twitter Because I can hashtag Bridget Willard all day long I can hashtag guru says all day long It could be funny. It could be for my own internal reasons, but if I hashtag the name of my Uh peddling pedals guess what nobody's going to click on that to find me The reason why you use hashtags is so that people can find you so you want generic generic terms Because if I use a hashtag and they don't know that I'm there They don't know about the hashtag therefore nobody else is going to use the hashtag Nobody's going to click on the hashtag like people aren't using their minds. They're just like oh, I should do this But they're not thinking about the behavior social media is about people So social media is a social science. So basically it's human behavior So what do you do do that? Do you click on hashtags on facebook? How many people click on hashtags on facebook in this room? Of how many people are here roy? 70 people one person How many people use hashtags on facebook? Put your hands down only she clicks on them Why are you using them? You're your audience isn't using them You're not using them your audience isn't going to use them either But on twitter people do right does anybody have a twitter account in this room? Oh, that's good. That's like a good 67. I love that two-thirds for the win So that's that's a really great way to do it And you'll find me around this weekend because and I hope to see you in my class at 330 on sunday By the way, I'm going to talk about job costing, which is my other passion You cannot you cannot miss that so but Come and ask me a personalized question and I'll give you a personalized answer because this is a generic overview, right? But we want your website to be something that people tweet out. Okay, so let's go back and do kind of an example super quick So here's our here's our Um, why are you using a local florist? So You could put social icons on here and I thought about but you know what we didn't do that together And the whole point of us doing it this way is so that we're all on the same page literally So basically you could go up to the Browser bar and then copy it Um, and then go to your twitter and say Why should you use a local florist? We love data point. See this makes sense link boom tweet So when you tweet that out, of course, it's not a real, um It's not a real um Link so it's not going to show that awesome information. So it's kind of like What happened? Do you hate me internet? The internet has I super love live demo. It's just like all my other friends But anyways, so what happens is, you know, you can use that hashtag and then And then we got interact. So if I type in the search bar hashtag data point I'll come up with people And I'll come up with um actual things like oh man somebody's illegally parked In victoria big surprise. It's capo beach There's salt creek like okay. So anything that's kind of an easy Win is a good way for you to reply. So like salt creek. There's a picture of the beach Who doesn't love the beach and if you don't you're not living in data point So you could just say you could just click reply and say that's awesome I love salt creek Hashtag data points Cause see they did salt creek, but that's a stupid hashtag I mean that nobody's gonna click on salt creek. Nobody knows a salt creek unless they are in data point They're just not going to use that. Okay. Think think it's like whatever is the simplest explanation is what you want to do Right. So this is what I want you to never do. Where's my twitter people again? How many of you press the retweet button? Stop doing it Retweet it stops the conversation. Okay. It would it would be like Unless it's like really amazing information, but if you couldn't if you can Actually reply Like they were standing in front of you having a conversation I'd say that is an awesome picture. Then do it You just pressing retweet does nothing You're not building relationship because you're not having a conversation. Can you have a relationship without a conversation? Try dating Like, oh my god, I could totally give a talk on that It's super fun to go on a road trip with somebody All the way to morongo and not talk or listen to music Yeah So I wish I was exaggerating go I really do But that's what I'm saying We laugh but we do this all day long on social media We just press buttons and we think if we press a button that's making relationship. It's not You know, I shouldn't have to like dig out so much information from you to make this work because I'm trapped in a car Okay. So the thing is Do what you would do if that potential customer was standing in front of you do that on social media It doesn't matter if using instagram facebook google plus snapchat twitter WhatsApp viber whatever comes out next even bumble has a business section. It doesn't matter what you're doing Email whatever it is whenever you have an opportunity to talk to somebody who is currently your customer Or is in your demographic to be a customer Those are the people you want to have actual conversations with And it doesn't have to be a sell in fact It should never be a sell because you would never do that in person because people would never ever invite you back Right How many people have had Gone to a Thanksgiving and you have cousin marv who won't stop talking about his train set Okay, or whatever I didn't I like made something so obscure I hope nobody's named marv with the train set in here But you can't only talk about yourself or only talk about politics or only talk about your Business. It's boring. Nobody cares. Nobody wants to talk to that guy. Nobody wants to be that guy, right? It's great that you do x y and z. We're super excited for you. We want to know who you are as a human being That's what you say on twitter. That's what you say on pinterest. That's what you say on Facebook be who you are as if we were standing next to each other In line for the elevator or be better than that because like for some reason we're in line at elevators We don't talk to people at all. We do it in grocery stores, but we don't do it in elevators. It's really interesting, right? Because you know, you could die with those people And I think we should talk to them more I'm just saying I might be claustrophobic But you know, it's true if he's like, hey, what's your name just in case we die together today And get trapped so One of the things you want to do is when you use those hashtags and then you have actual conversations You might find out something about jeff and then I'll I'll click on his Profiles see what he's what's what is he about? He's from fullerton, you know, he went to CSU fullerton. That's great. He lives in southern california He's a potential customer if I have my shop on pch and he drives by he might think oh, yeah bridge it She has that flower shop Right. We do that all the time in normal life outside of the computer right if we if we start treating social media Like an actual conversation and and stop allowing the computer to dehumanize us I think that you're going to be more successful when you do that And thank you for your attention and I hope that you'll ask me some legitimate questions or you can tweet me at you too Can be guru. Thanks