Todd Hartley Explains Medical Marketing's Next Great Paradigm Shift at HCC of San Diego





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Published on Sep 2, 2011

Hey San Diego! Guess what? It's me, Todd Hartley from WireBuzz and I'm coming to hang out with you!

The Healthcare Communicators of San Diego have invited me to share with you, "Medical Marketing's Next Great Paradigm Shift," in a two part presentation.

If you need to be two years ahead of your industry, these are two essential presentations, where you'll learn the secrets to inexpensively maximizing your ROI...So, block lunchtime on Sept 15th and Oct 14th and make sure you spend it at the Healthcare Communicators of San Diego events.

For PART 1, I'm going to show you the secret tricks for Inexpensively Spotlighting your docs With Rapid Response Video from tools so simple my mom can use them. You're going to also find out why research indicates all successful digital marketing & Google search campaigns start with video, plus you'll learn how to leverage video when news breaks in your area of specialty, (nationally, locally or at your hospital, clinic or practice). My effective, affordable tactics will help you quickly boost exposure for your service lines & elevate your experts into the industry rock stars! That's what we are going to do together in part 1.

PART 2 is going to build right on top of Part 1, So on Oct. 14th, I will demonstrate how to leverage your inexpensive video production, with the remaining three marketing tools, Search Engine Optimization (right...because patients in your market are searching on Google for medical information, I'm going to show you my technique for "priming the Google ballot box" for page 1 search results will help drive patients into your facilitate from Google, and how that same video should be used for social media patient engagement, email newsletters to your new followers & automate the process to boost your ROI.

Quickly, a little bit about me. 5 years ago I was the first full time employee on the team that launched EmpowHER.com, the women's health media company. I created the first video medical encyclopedia on the Internet, with 7,000 pieces of HD video all search engine optimized... led Internet marketing campaigns for the nation's top hospitals, plus over a 4 year period I led the Internet Marketing for 7 of the largest national talk shows.

And there are three remaining reasons you should join me. 1, you're going to learn to build something more valuable to your community...than the Washington monument at Lego Land, 2) if we're good I'm hoping they'll serve dessert (something chocolaty would be nice...I'm just saying) and the 3rd reason is... By the end of this two part presentation, you will know the secrets to transforming your experts into THE Rock Star docs while developing valuable relationships with highly targeted patients!

Rock on San Diego, I'm looking forward to meeting you!

For more information visit http://www.WireBuzz.com


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