 It's the mat work. Pow! What's up, brand man network? It's Shawn and I'm back with another brand man network exclusive. Now this video is about sneaky influencers. Sneaky influencers and what do I mean by that? Well there are a lot of different influencers that people don't even think about because it's not popular, right? We have all these big pages that are extremely popular and people are like, I cannot get on this page. There are a million followers or how can I get on their page, there are 100,000 followers where they cover a lot of rap songs, all that kind of stuff and you go to fan pages. All those things, they're good. They're good. But there's a bunch of other ways to actually get traction to your song that doesn't even have to necessarily come from somebody who has a lot of followers. It doesn't even necessarily have to be the initial thought process of who you would think for your fan base. Here's my example. Kids are some of the most underrated influencers out there. We already know that obviously kids, influencers will make sense in kid categories for kid songs, but their influence on adults is underrated and this is just part one because there's so many other types of underrated influencers but let's really dig down on this, right? The fact that when a kid is doing something and especially when it's considered grown, how much attention do kids usually get when that happens, right? Have you ever heard them sing a song and you're like, where'd you learn that song from? Or what song is that? They get adults' attention outside of the whole cute factor which is a whole other thing that creates something like the swell that came from this song. So let's get back to this clip that I played. Now you may or may have not seen that clip, but when I first saw that clip it was actually shared to me by my girlfriend and then the next time I saw that clip because I looked at it I was like, oh yeah, cute girl killing it, okay cool, right? But I didn't pay full attention to it, I was in my zone working and all that stuff. Then I took a trip to see one of my home girls in New Orleans and she just kept on saying, I got that water, I got that water and just laugh and I'm like, what's going on? And she's like, you seen that video? That little girl's like, oh yeah, I forgot. My girl sent me that video. I have seen that video. I know what you're talking about. She could not stop seeing that song. I didn't even realize it was a song at that point really like that. I didn't fully pay attention to the whole video. So when the full song came on I just didn't, I didn't know. When she was singing the song, let me make it clear. She was not mocking the song. She was mocking the little girl, right? So it was almost like the little girl's version was more popular than the actual song and she was singing it, singing it, laughing, just enjoying it. She could not get that loop out of her head. And then the next day, because that was just the first day I was in New Orleans with her. The next day we're in the car, she's in her playlist, she's playing all this Caribbean music because she's Caribbean and then all of a sudden this other song comes on. I'm like, what's that? And I hear the verses. Yeah, what's that? And then all of a sudden I start to hear that verse. And she was like, oh yeah, this is that song, the little girl. I'm like, hold up. You actually went and got that song and I know for a fact this girl would not be listening to this song. Like this is not that type of music. She would not be listening to that song if it wasn't for that little girl first. That's the power of these kids' influencers, right? There was probably so many women that came in to listen to that song that never would have. But I was even more shocked because I didn't realize that song was Schoolboy Cue. So when I realized it was a real song, I was like, oh man, you know, I thought it was one of those just another random hood song. I didn't realize it was Schoolboy Cue. And there's so many other people that had that same realization. Check out the comments for this video on YouTube. Somebody posted the clip of that little girl on YouTube, it got over 100,000 views. This is just a random page that already only had like 240 subscribers, let alone how many times people have seen it on Instagram and all these other places it was posted on World Star. So many official places, but on this random YouTube page, 200-something subscribers, here are the comments. I swear I never even knew about this song until I seen little home girl getting it. Me either. Now I can't get it out of my head. Same. I want to dance to this song. She put this song on a map for them. Facts. Facts. I can't stop repeating it. Again, remember, they're probably repeating her version, not the actual song. And just another random comment, this person Lee Lee said, this the cutest damn thing ever. She so sauce that face all business. Why can't I stop watching? Another perfect example because my home girl, she said, not only could she stop singing it, she said she watched it like a hundred times and she could not stop watching it. And once again, she was singing it all the time while I was down there for like three days. And more surprising than that, this girl didn't necessarily even have a huge following, right? Because I went and checked her page eventually after, you know, this thing blew up and it kept moving. It kept moving. I went to go see her page. She only had 30,000 followers on Instagram and keep in mind, this is after this clip had blown up for a while. So she probably had a lot of people start to follow her soon. And she had a few other songs where she was just singing and dancing and doing stuff like that. But it seems like this probably was the first one that blew up. So she might have only had 10k when this first blew up, maybe even less than that. So it doesn't even have to be this huge big influencer that you get, this big kid influencer because kid influencers do exist. But you can get them beforehand because it's not so much about their ability to influence the other maybe kids or people who are already following them. It's just who they are, that packaging and you can yourself take that video and then market it. Put on all these other places and that's something that is going to give you a competitive advantage because you'll be able to move in spaces where most people couldn't pitch their song. Right? There's some pages where it's not really about music or hard music, but it's about little kids or just things that women like. It might have to do with some just like home goods. I don't know. Just random things that different audiences like that will be more receptive to a little kid than just seeing a random clip of a video. But you're still reaching your audience. You have to get creative like this. So just one last example. There's this girl named Heaven King. I did a video back when Salento blew up with the whip name and really the entire process of how that blew up. One of the biggest videos has over 200 million views was this video with a little girl named Heaven King. It really helped blow the song up or add, continue the traction to that song. But actually it was a group of multiple little girls dancing. They did a whole choreographed thing, but kids truly are influencers in their own right. And the brilliant part about it is they don't have to have huge following some do some don't, but they don't have to have a few huge following to make an impact. Because back that same example, if you were just at a family gathering and you saw some of the kids singing certain songs and you're like, yo, like everybody wants to stop and hear that kid sing the song. He said, hey, come here, tell such a such a sing that song. And you're showing everybody the kids singing that song. And that's exactly what everybody did with this little girl, right? You got to hear this little girl sing this song because all of the packaging, the cute factor, the surprise factor, there's so many things that ball up into one when you have something like this. We can even call it a little bit of a shock factor, right? That is what you should be looking for. Not only if you look to the side to use a kid influencer in some form of fashion or just a kid in some form of fashion, but also when you look at some of these other aspects, right? You can do the same thing with a variety of type of things. And we'll talk about that in another series. I'd love to know if you would actually use kid influencers, just what you think about this whole process and this idea in general. Some people think it's wrong to have kids and use them in marketing. That's a whole another theoretical conversation. I'm not going to get into that. But other than that, I hope you apply this in some form of fashion. As always, let's do the work.