 Yeah, I'm gonna be giving a bit of a demo here today. I wanna make this as tangible for everyone to hop on board as possible. Many of you have already joined, it's very exciting to see this sort of membership growing within the community live over the past three days. And before I jump in, I just wanna provide a bit of high level sort of context and grounding Sustained Chain is free. It is a purpose built platform. And the role that we are ultimately looking to play is to act as a collaboration accelerator. So when we were introduced, very, you know, thankfully to Joy and Scott, actually by an attendee that's at this conference, you know, it couldn't have been a better use case, right? Our role really is communities of sustainability leaders and warriors to collaborate, right, to come together and actually engage around specific initiatives, right? To connect beyond the, you know, energy of a conference, right, to sort of reconnect afterwards and really find ways that they can engage and operationalize all of the incredible ideas, right? That came out of events like this. So, you know, just wanna reinforce, right, that we have no horse in this race, right? We are a technology platform truly built to kind of connect the macro dots. And, you know, the concept, the solution was born from a very simple ask, but from a very powerful woman, Amina Mohammed, who is dear friends with our founder and CEO, Jacqueline Corbelli, who's also on. And the ask from Amina, the woman who architected, right, the SDGs, the global goals, was simply to unify, right, and accelerate the efforts in the decade of action. So truly that is our mission. So with that, I'm going to go ahead and quickly demo and hopefully just make this, you know, really tangible for all. I will say we'll be in the expo booth, please reach out to me personally, I'm head of product. So anything I can do, answer questions, make it easier for you guys to join initiatives and so forth. I am happy to do. So what you're seeing here is the primary landing screen of sustain chain. And so you'll know you're in the right portal if you see integrate up here in the top right. And so this is your sort of curated landing screen, right, or dashboard for this integrate community. And so what we've done is we've designed this in a way where on this screen you are matched with peers, right, that you can collaborate with. So this is kind of the screen where we're making suggestions and recommendations for you, right, peers that you can collaborate with. You have been matched with these folks based on the fact that you are tackling similar challenges in achieving greater sustainability within your organization and similar goals. You're also then, you know, matched with potential solutions, innovators that are working on those specific, addressing those specific challenges. And then you're also matched with these initiatives, what we're calling collective ventures. So these are sustainability initiatives that are being launched to this community so that members coalesce right around something and achieve together. And so there's two primary views, right. One is on this dashboard where we're making suggestions for you. But then very importantly, if you look at the top here, you'll see a members tab and you'll see a collective ventures tab. If you click on collective ventures, you will see all of the brilliant collective ventures that Joy and Scott and team have uploaded, right, during and throughout this conference. These are sustainability initiatives that are underway. And so you can click on each one. You can learn a little bit more about it. You can have a link out to more information. You can see what SDG and target it is mapped to. And you can request to join. If I click request to join, Joy or whoever the owner, right, of this particular collective venture is, we'll receive a notification that member so-and-so is looking to join forces around this particular initiative. So collective ventures, this becomes sort of a library, right, of all of these initiatives underway. Very importantly, actually I'll go to members and I'll come back to collective ventures. Similarly with the member directory. So these are all of the, here's Patrick who we just heard from, right. So after the conference, you know, I remembered I wanted to, you know, look into Metrio, for example, right. I can click, I can learn more about Patrick and I can be taken to his site. I can also chat with him one to one. Great presentation. Let's connect. Sorry, Patrick, you're gonna be getting a message from me. And so in the member directory, right, this is the full member. These are all the members that are within this sort of inter-great community. Not only, I can also filter. So I can look right alphabetically or I can decide to find peers, right, that I can collaborate with based on specific goals. So maybe I actually want to search with folks and meet with folks that are also working on SDG 17, right, and SDG 13 and maybe folks that are focused on consumer goods and food and beverage. Those are my industries, right. If I hit apply, it will filter and those are now the peers that are surfaced for me. I can also just do a very simple search and I know that I want to look up Joy. I met her at the conference. I really enjoyed what she was talking about. I can reach out to Joy and then I can chat with Joy one to one, which we have been doing. Very importantly, you can also, for each member, you can get a quick snapshot of what SDGs do they focus on and what are their particular challenge areas and solution areas of focus. So you can get a sense of sort of the relevance, right, in terms of what you can engage around. So messages one to one, let me come back to collective ventures because many of you have probably seen both in the email, some of the emails as well as on the primaries would hop in screen that there's been this sort of invitation, right, a call to action for this community to really leverage sustain chain as a way to continue this incredible dialogue, right, and collaborate and join forces and so forth. And so one way that you can do that is coming to this collective ventures page, exploring these CVs that exist and either joining ones that are in progress or we're also really encouraging folks to create their own, which means if you're working on an initiative within your own organization and you've been thinking about finding collaborators, right, or other brands working on this particular challenge, right, perhaps we can share lessons learned and so forth. This is a fantastic forum for doing that. So create a collective venture, hopefully I'm just gonna go back to make sure everyone saw that button right here, create collective venture, click on that. And then it's a very simple two page form. We try to keep this tech really light and lean, right. This is just meant to be kind of a dot connector, if you will. So I'm gonna put venture name, let's, you know, pilot, you know, new tech together. I'm making something up here, right. You'd add a brief description here. You can add a web link if there's a landing page or more information that you want to surface for folks. You can either keep the collective venture open to all within your community or you can start by keeping it private if you'd like. If perhaps as a team, right, or even as an individual, you want to first kind of create the collective venture before making it public, you can certainly do that. I'll keep it open for now. Of course this is about, you know, open source technology, open sourcing initiatives and so forth, right, so that we can go further but there is always sometimes that need to just kind of confirm things internally first. Then you answer a couple key questions about your initiative just to give folks that high level, right, view, right, or understanding. So is this ultimate change driver? Is this about a new process or practice or is this about a new product or vendor? Are we standardizing, right? Are we automating? What's that sort of high level sustainable pathway? And then what's the potential to scale? And then based on my onboarding, which I'll speak about in just a moment here, these are the solutions that I selected. It knows what industry I'm in. So I'm gonna select a solution type for my initiative. So is my initiative about cloud networking solutions, right? Is it about carbon offsets? Is it about adapting new technologies? Depending on what your solution type is, the system does the work of mapping it to the SDG and SDG indicator. And between the mapping to the SDG and target and the mapping of solutions and challenges, this is how we keep all of these initiatives and members, right, and the data, right, mapping in such a way that we can make intelligent recommendations for the broader ecosystem and how we can ultimately de-silo efforts, right? If there are many collective ventures, right, or initiatives all focused on a very specific solution type, the system will ultimately begin to recommend that those individuals and organizations and initiatives actually join forces. So I'm just gonna continue this quickly just to give you a sense of how easy it is. You enter a couple of key dates, right? When the vendor or process will be identified, when are you kicking off? When do you anticipate having demonstrable results? And then ultimately this new initiative gets launched to this particular community. So I'm gonna pause on that, Joy, because these are, you know, between you and Scott, I wanted to make sure that you guys had an opportunity. If you wanted to just touch on any of these initiatives in particular. Not necessarily in particular initiatives. Joy and I seated a little bit in a great group, a couple more that are more directed what I'm involved with in other lives. I set up one here on Regenerative Ag that I think Jeff Trotter has joined in on because of what he's doing at Regenivus and others. But what we also wanna do is encourage all of you to actually get on this and put at least one of your own in and begin to see if we can really create a collaborative effort going forward. I'll just comment that I found the UX to be intuitive. You know, just clicking through. Couple of other points, Joe, because you and I were texting and emailing a lot when I was onboarding. Comment for a moment about the sharing function and comment for a moment about when you say SDG 12.1 or 12.5, you know, that might be a little bit more in here that the gang may wanna hear about. Sure. So I'll start with the SDG, this piece right here, right? So our mandate comes from Amina Mohamed, right, the deputy secretary general of the UN. We are looking to achieve this sustainable development goals. We also acknowledge that part of doing that is making the SDGs more friendly, if you will, right? And there are, you know, the SDGs, the 17, there are targets associated with each SDG, and then there are indicators associated with each. And so the system essentially makes recommendations not based on what SDG or what indicator are you because that is, you know, can be quite challenging, right, for folks in the private sector and even myself and many, but instead, you know, instead you can think about, what are my challenges? What are my problems, right? Or what am I, you know, as an innovator, right? Or a solution provider, right? What is my solution focus on? And so we're focusing really on challenges and solutions and then the system maps to the appropriate target, right, and the appropriate SDG. And all of that is so that we can get to this point where we're leveraging the global sort of framework, right? And we have this holistic view, right, across the SDGs as to how many brands, how many innovators, how many investors are targeting each SDG, right? And then each, you know, SDG target, right? And then we can really start breaking down the ecosystem in terms of, okay, by industry, what are the core challenges, right, that currently exists? And what are the primary solution pathways, right, that brands are leveraging for that particular challenge area and so forth? So this leaderboard is kind of that, you know, holistic view, right, of the SustainChain community. And this is where, I mean, the majority of the work now is really going into sort of the intelligence of the system so that we can continue to make smarter and smarter recommendations. Joe, I'm gonna ask Jax here quickly to make a comment because there's a nice stream of conversation going on that I'm gonna want her to comment on here in a bit. But when do you anticipate you'll open up, let's say the integrate kind of like subdomain into a more broader community. Where is that on the roadmap? Jax, you wanna answer that? Oh, we can't hear you. You gotta go off mute. Uh-oh. Not hearing you. Try again. Say hello. Uh-oh. Shoot. Okay. Our integrate organizer says maybe refresh your screen real quick and see if that goes. If not, she'll come back, Joe. Maybe you can answer that and then, yeah. And Scott, so the question was sort of about the adoption strategy? Yeah, please. Yeah, so it's exactly like this, right? So design the technology, both Jax and I come from a tech background. From day one, it was designed to be as flexible and as extensible as possible, which means we designed the core engine and then we enabled it to be white labeled. So for example, this community is leveraging an integrate version that's powered by sustain chain. We're also working with an incredible organization called Acre with over 100 members, NASA organizations, NASA, RAND. They're a resiliency community, right? Focus on initiatives in that space around SDG 13 and 15. We're also working with folks like Regeneration 2030 in Europe, right? And so a big piece of this adoption strategy is by enabling these communities of like-minded leaders and warriors focused on sustainability initiatives, right? We're, if we're able to enable them to do, to take action together, right? Sustain chain, the technology is ultimately connecting the dots across all of those communities, connecting peers, opening up initiatives, right? De-siloing. And so that's a big piece of the adoption strategy. And frankly, there's so many that have recognized this opportunity, right? Which is, wow, events really bring people together and we learn so much and we're so energized, right? But then we go away. And it used to be maybe you have a coffee but in the days of COVID, even that, right? Like how do you network and connect? How do you keep that momentum alive? It's a real challenge. And so sustain chain is kind of bridging that gap, if you will, right? And just supporting many of these communities. We've got NGO partners, very many like lots in fashion, right? Folks that weren't really collaborating before that are now collaborating by a sustain chain. So let's say the integrated community has, I'll just pick on one person because I happen to know him quite well. I'm Jeff Trotter with Regenivus and Regener of Agriculture. So let's say there's a nested group of 10 or 12 of us and integrate interested in that. When might the integrate team be able to see another community that's addressing that same exact initiative to collaborate cross-community? Very soon. It is in the roadmap for the next like six weeks, right? We're within sprints of that. We're within sprints of that. And it really is gonna be as simple as, you know, right now, and I was dealing with this, with Jeff this morning actually, right? Because he, you know, Jeff was talking with him for some time. Yeah, he's been in the sustain chain band for a while, part of the original sustain chain community, right? And now he's also part of integrate. And so what's gonna happen very simply is a dropdown and you can select, you know, from various communities and then these collective ventures and the broader membership, you can either decide all sustain chain members or just my community or even toggle between communities. Okay, cool. Jack, I know how frustrating it would be that you, so if you want to just keep like chatting over on the side, we can bring your commentary in here, but we talked about, you know, who's involved with this. It's a series of various people, it's not any one persona. It's people that are doing product development. It's people that are practitioners, it's solutions providers. It really doesn't have a single persona approach. That question was asked and Jack's answered it, but you'd have to scroll up on the chat thread. Joe, an interesting question. So that is fantastic that in six, eight weeks or so, you're gonna open this up. It will be relatively intuitive on a filtering level because I could imagine if there's, let's say, let's say we bring to the table the first, you know, in the integrate group, let's say 40 or 50 people that will be dedicated enough to do this and that joins a more global community, let's say 500. I could imagine that seeing all these initiatives, it could be overwhelming. How have you thought about the user's experience, like seeing all of that and like, oh my God, I don't know where to go, or does the system attempt to help you with that first instantiation? Like, okay, given who you are, back in here are 10 that we think might look relevant to you. I mean, what's that look like for you guys? I love this question. And we didn't even plan ahead for this. This is exactly what's going on. Well, this is your tech brain coming back in. So we're really, I mean, so, absolutely, right? And we're reaching that pivot point, right? Which is that this experience is much more guided, right? And so even the current UI, the way you see it, right? We designed it to be sort of as intuitive as possible at each various stage, right? But the way that we'll be evolving is you'll be sort of joining sustain chain, right, logging in, and you're going to immediately be surfaced the most relevant initiatives underway that are seeking collaborators like you. So imagine the experiences, hey, these five ventures need you to join to help them scale, right? That becomes very compelling, right? And it's basically just their enhanced logic and algorithms, right? Really serving you absolutely what you need to know. And increasingly, we don't need this to be the next Facebook, right? We don't expect people to live here. Everyone's got enough tools and tech and so forth that they're dealing with, right? It's going to be that when new collective ventures are launched that are those that are really, perfectly fit your sweet spot, right? That will be kind of one of those, you know, weekly email updates, right? Or push notification that says, hey, so-and-so just joined. You've been looking for a partner like that, right? Or this initiative just joined, right? This is exactly the solution area that you're. And so that's where we go. And be the lean in, I want to browse, right? You know, both collective ventures and members. And for that, you know, we're just borrowing, you know, modern practices of UX, right? It's like Airbnb style filtering. You know, this stuff is pretty intuitive these days and pretty easy to design, right? With modern tech tools. It's like, we have to start leveraging that, you know, the simplicity of user experience, right? For good. Totally, yeah. Okay, well, we've got about five more minutes. Jax makes a comment here. It's also a very protected community. The community builds the community itself and there's a vetting that occurs before members can join. I'll make a comment here, putting my sustainable brands hat on. One of the things that I notice a lot in the sustainable brands community is you're talking to a customer, maybe I'll just pick on a couple. Somebody at Unilever, let's say VV over at Unilever, who's the head of sustainability for North American. We're talking and she'll say something and I'll say, well, wait a minute, Virginia, who's the head of sustainability over Procter & Gamble, who's also in our community, is working on that very same thing. Now, even though Unilever and Procter & Gamble are competitors, they don't want to compete on single use plastics, right? So marrying those together cross competitively. So I'm hoping what is part of your vision and what will actually happen here is on those kinds of things where we're not competing for market share, but we're actually trying to move the needle forward in terms of ESG, that the competitors collaborating on areas that they know that they jointly need to work on. My biggest example of this is the Alliance to End Plastic Waste. Think the last number I heard Gil put in a little note here if I get this wrong, but I thought it was 1.6 billion in capital that they have that it's all industry funded to solve the plastic wastes problem because they all can't do it individually. Is that part of what you're hoping to see here? Yes, 1,000%. And we're already seeing it, right? So there's a reusable network, right? And there are a lot of small organizations that have come together. They've created a network. They didn't have any enabling tech, right? But to say, listen, we compete on clients, right? But we're in different markets and ultimately we can collaborate on policy, right? And marketing and awareness and education and so many other areas. So that's exactly it, right? And so we've been very thoughtful about the sort of classification system, if you will, so that folks can be connected based on similar challenges and goals. But you might wanna collaborate with somebody or to your point, similar challenge, maybe we're competitive, but not on this particular topic.