 What's up everybody once again it's Brandman Sean and this video is brought to you by brandmannetwork.com because I signed myself. Now we got to talk about how an artist can get their music popping on TikTok. That's simple but there's two things in this video that are extremely relevant because this is part three of a four part series on how to get moving on TikTok. So there's two things that we are going to go over in this video right here. One should your music even be on TikTok in the first place because a lot of people are going to like hear the wave and follow the wave because that's what people love to do right. They're going to say yo music is popping on TikTok I need to get on TikTok because I want to blow up like these other guys like Lil Nas X like Super Dupa. You know there's so many people but everybody's music doesn't work into the TikTok formula right. There's a square and you might have a circle or vice versa whatever that saying is. So we're going to talk about how you can kind of identify that and then some of it parlays into the second part which is what is the TikTok formula for your music. We're going to talk about some of it just some of the songs. Alright so one to understand if your music works on TikTok first you got to kind of consider why a lot of people were ignoring when I was saying before that you needed to get on musically right. I did videos back in like January or February of 2018 saying yo musically is that thing and a lot of people need to really really make more use of it and then in 2018 still but in August of 2018 when they merged I was still like yo bruh y'all got to use this thing. But a huge part and why people couldn't understand that is because TikTok has a younger user base than when we think about Instagram. Because Instagram I'm just going to say Instagram because Instagram is it's like that main thing. It's the main cool thing. Twitter is like something that everybody uses at this point but they're all in their own pockets. YouTube is just like TV. Everybody uses it. You know what I mean? Facebook gets looked at as the old thing but when we look at TikTok a lot of their users were like 15 and below at the beginning. And now people are starting to get older and older and now some of that influence is also moving up into their big brothers and just other people. As the word starts to get out that yo this is a thing and as other people start to experiment and bring their own types of fan bases or interest groups onto the platform. So for a lot of people before if you didn't have music that catered to that fan base or that fan base was relevant to then you weren't even looking at it. It wasn't even relevant but one that's a bad way to look at things sometimes because sometimes all you need is that younger group to influence and get you popping and moving and then you might find a fan base that's more relevant to you in terms of going out to your shows. It can be used that way as well but think about this though. How relevant is it to your fan base or your type of people on there and then we can look at Triller as an alternative there's Tik Tok and then there is Triller Triller is pretty much more hip hop R&B based and is it simple enough because there's a lot of songs when we think about Tik Tok and the ones that are moving most of them are relatively simple not to say that you can't be an outlier but just know that you're working against the formula at that point. And kind of along the same lines as the age thing do you see people that look like the fan base that you want to have on the platform take that time do that research get into those categories and niches and all that good stuff and see if it's even making sense for you to get on there. It is a great space but it's not a great space for everybody but I'm going to get into that a little bit more as I talk about other things in this video like the formula for success that a lot of people are using. For now though let's bring out screen share Sean. So first of all how do you get your music on Tik Tok? Well we have a video completely dedicated to that you can find a link to that video in the description below and other than that though we got a look at the fact that there are so many people blowing up on the platform and this is going to lead to the tips right. So let's use Lil Nas X with Old Town Road, Sooka the Child, Fast and Superduper Humble Stepping. We're interested in seeing some other rappers and their songs that blew up. There's actually an entire playlist that's been created by a YouTuber named Patrick C.C. so in my process of doing this video I said you know what let me see what somebody else is already saying. I happen to stumble across this guy's video he has some really dope videos I watched his Tik Tok video and like two other videos but he created this entire list of rappers that blew up on Tik Tok having their song. So I'll put that link in the description and y'all want to check it out on SoundCloud and then also yo go check out Patrick C.C.'s channel and now what are some of the things that contribute to success when it comes to having a song that blows up on Tik Tok. Now we can when we get into the strategy and target omnipresence and approach it I talked about in so many other forms of marketing that applies here as well but when we think about Tik Tok specific even the type of music that tends to find success on Tik Tok is similar. If you go listen to that playlist or if you go just look at the songs that I already listed everything a lot of times is about this beat drop right. It's like the music is playing and the next thing you know there's this hard bass beat drop where people are able to do something interesting when that beat happens. Let's think about the example Old Town Role because you know I don't really want to play people's music and stuff like that anymore to get y'all familiar. I'm not trying to get any YouTube copyright strikes. So if we think about Old Town Role you already know is down down down and then you know you get into the whole bass drop the Old Town Role starts and all that good stuff right and then the huge bass drop happens when you get to I got my horses in the back. That whole thing is when everybody starts to make something interesting happen. You will see this formula again and again and again and then another common thing that's really helpful and it's more of a SEO thing search engine optimization is the song names being the most recognizable part of the song as well. So think about the child has fast right in the first thing that he says when it gets to the most recognizable part of the song is fast. And of course we all know where little nice excess Old Town Role. So this leads to another thing which is the simplicity of those songs. The song have the lyrics that people can hear clearly. It's not too fast right there are some fast songs that have taken off like Eminem's Rap God. But that's also Eminem and the way that took off is more of people playing with the fact that it was so fast that it was almost a joke. And I personally say that's probably one of the wackiest TikTok meme challenges I've seen. So as always as I always make clear there's always exceptions to rules and things like that when we think about creativity. However, what's working a lot a lot is these simple songs recognizable lyrics easy to understand and easy for them to interpret to actually do things based on what they hear in the actual song. Now. All right. So this is a basic formula for you to start with now when it comes to me. I do have a more personal specific formula that I use. It's a lot more comprehensive and it's really dependent on the person. It's about helping them design their own campaign and where exactly that fits into the landscape. Now I'm not going to go all deep into mine right here. But before I get out of here, I want to say, do recognize that you can go live and make money on this platform for those of y'all who haven't seen any of the other videos in this series, because this is video number three out of the four part TikTok series. You can go live and make money as artists. This is a great way for you to make income if you have built a following on TikTok, because then when you go live, you are able to take donations. Now, again, TikTok does take 50% of that money that comes through. So that part sucks, but it is one of the easier ways to make income in general. So sometimes making 50% of money that comes a little bit easier is a lot better for people who are having trouble to get fans to go into one of their own platforms at all to give them some money. And that's pretty much it. Those are the basics to keep in mind when thinking about promoting your music on TikTok, but also keep in mind that if you need some help designing campaigns and getting influencers for TikTok, us at Brandman Network, you can check us out the link in the description below specific to TikTok, right, because we have a database of over a thousand TikTok influencers and we can figure out where to connect you. And not only that, though, help design where the music should be placed, what else should go into the campaign and all the smaller nuances that go into campaign design. But other than that, as always, this video is brought to you by brandmannetwork.com. Because I saw myself, if you like this video, go ahead and like. But if you like it, might as well share and if you're not subscribed, you know what to do. Hit that subscribe.