 Do you want to start a food business at the comfort of your own home? Well, if you do you are in luck. So make sure you guys keep watching. Hello friends. My name is Wilson your friend in helping you build a thriving small business and a profitable food business Now before you dive into all the good stuff in building a food business from the comfort of your own home We're talking about the licenses that you need We're talking about the target demographic and the menu offering all these good stuff before we do that I want to introduce you to our friends over from pylons at Chip bought so what is pylons the reason why I love pylon so much is because pylon allows you to embed Interactive videos on your website. So then that way you can share UGC something I always talk about Someone that talks about you has so much more effect on you talking about yourself. You can share Testimonials you can share your own Q&A You can share your own personalized message all using pylon So then that way you can get more customers to buy from your website So if you want to be able to hook your customers faster and get them more engaged with interactive videos Then definitely give them a shot down below. It is free to check them out So why not pylons by Chip bought now? I know a lot of you love to bake and to create something that you're passionate about But you're stuck either in your studies or either in a nine to five which you hate and have no passion for So that's the reason why on weekends on weekdays at late at night You're tinkering at your own home kitchen and that there is no shame because even Martha Stewart started her Empire from the comfort of her own home. So it is possible guys But like a lot of people out there They either just don't know how to start or where to start or they just do not want to spend hundreds of thousands of dollars Of their hard-earned money to build a restaurant and that's the reason why you're in luck because in today's video We're diving deep into how you can start a food business from the comfort of your own home So then that way you can marry your passion and still be able to create a great living from this now Let's dive right in first and foremost. Is it even legal for you to sell food at your own home? That's probably everyone's question. Well, it definitely is definitely guys check out something called the cottage food laws Now the cottage food laws Indicate what food items that the seller can sell Where they can sell their food and what the earning threshold is that they must remain under to avoid Triggering commercial food manufacturing laws. So what does that mean? That means that as long as you're selling a pre-approved set of items within your city, you're good to go Now as a disclaimer, please do not quote me on this Make sure you do your own due diligence do your own research and make sure you search out what are the licenses and The requirements within your own city because every city every state is completely different another disclaimer for you guys There are a lot of people who completely just negate these laws They do not do their research and they just start selling stuff at their own home and this is what is happening This is what I'm seeing because they want to be able to test their product They want to see whether this is something that has legs and it is still okay, even though I do not recommend it The second step is to figure out your target market now when it comes down to it business is a Solution to someone else's problem for you to find out someone's problem You must find out who this person is and that's how you're going to figure out what your food product your solution is Going to solve now if you're stuck and confused as to how you can find and identify this problem Well, it's very very common that we all start from ourselves We find that there is a problem in the marketplace that we want a solution to therefore if we can't find it We create the solution for ourselves and most likely if you have that problem other people have the same Problem for instance, if you're a vegan and you love ice cream something that is healthy and yet flavorful and in your city There's not one ice cream shop that sells vegan ice cream. So what are you going to do? This is a problem that you want to solve therefore you start making vegan ice cream at your own home Now that you're selling vegan ice cream at your own home You share with your friends because they have the same problem and they too are vegan looking for something delicious someone that has a sweet tooth and looking for something of a tasty dessert in a hot California weather this is when you realize that you have identified a specific target demographic This is when you can profile all the friends that you have Profile yourself to find the common themes and this becomes your target market So factor of why you need to determine your target market is now that your whole operations of your business is Going to tailor to this specific demographic. We're talking about pricing We're talking about the menu creation the flavors you're offering the marketing messages the channels where you're distributing all this good stuff It's going to be built around serving this one target demographic because they have this particular of a taste and profile The third step is to be able to pick a product that has high demand Just because you love the product your friend loves a product doesn't mean that the public likes the product at the end of The day if you choose an item that is very very niche that is very very very specific Sometimes it's very hard to gain traction it's going to be an uphill battle because It's going to be very hard to locate this type of people that would want to buy your item at the end of the day We want to choose an item that has high in demand for instance Something that is in high-demand chicken wings something that is more niched Belute and if you guys are looking for more ideas Proven ideas that are in high demand and definitely check out this video where I talk about the different ideas Now, how do you verify that there is demand for your product? There are so many different channels and to name a few Instagram is a really really big resource utilize their hashtags Utilize the influencers utilize Facebook groups utilize Serving your target demographic so many ways But it is your job to validate whether there is a demand for your specific product That means people willing to pay you money for your product now speaking about the man and food businesses online We have created an online training specifically for you This training is free for you to attend over an hour long showing you how do you validate your idea? How do you sell food online and how do you actually make a profitable living just selling something that you're passionate about? So definitely if you guys are interested in building this food business then check it out in the link below Now that we have identified who it is that are buying our product We have identified this product is amazing vegan ice cream is beautiful now. It is our time to design the menu What exactly will you be offering the biggest pitfall that I see with all my students is the fact that they have their ideas running Everywhere, they want to create an item a menu item specifically for everyone So what did they do they end up creating ten different flavors ten different products altogether? This is something of a big no-no a big no-no guys because when you do that you're gonna split your resources You're not gonna do one thing really well You do not know what sells what is gonna gain that traction That's reason why I recommend always starting with one to three products one to three products and to find your Hero item just to share a quick story with you about our ice cream shop in the beginning. We had many flavors This was a newbie mistake. We had over ten flavors yet when we were studying what brought in the most money What were people buying? 80% of all our sales were on the two flavors our milk tea and our green tea And this is a classic example of what Pareto Law is that 80% is Usually accounted by only 20% of your items. So when we know that what are we gonna do? we're gonna focus our attention on Creating these two products really really well And that's the reason why for you if you're having and if you're already selling do not expand your menu to 10 plus items Trim it down to one or two of your most popular End up now if you think that having one or two items is boring It is okay because we can offer different variations of the same product We're talking about do you want to sell it in pints in two pints in six pints? Let's say if you're selling cookies, are we selling bundles of cookies for six cookies 12 cookies gift box? All these are great variations of that one hero product two things that you must understand when creating your menu and to consider is your Operation is your operation going to be efficient if you have many different flavors What's gonna happen is you're gonna need a lot of different ingredients and when you have a lot of different ingredients that means higher cost And higher wastage a second thing to consider when doing your menu is Feedback, this is something that a lot of people have oversight on they think they work in a vacuum of only themselves That is very very flawed instead. What do we want to do? We would always want to ask for feedback always getting feedback from your customers Whenever you have an item you deliver and you sell an item ask for feedback They're gonna tell you hey, you know what this vegan ice cream it does not have enough flavor You know what the next batch you can have more flavors You're gonna ask for feedback again, and they're gonna tell you hey You know what the texture is not creamy enough and then through iterations through this feedback loop What's gonna happen after 10 variations? You are gonna have yourself a very very good product that everyone else would love Because it's gone through this vigorous feedback loop. This is something that a lot of people Especially first-time food owners they do not do they did not put their menu through this vigorous feedback loop Now that you have identified your menu. It is time for some fun Go out there and create your brand make sure you guys take notes because I'm gonna be sharing something very very Valuable and resourceful for you right now now before we dive into that Let's make sure we smash like button so then that way we can show more people that you enjoyed this video So then that way I can create more of these videos for you now For us to create our brand. How do we do that? First of all? It is to create a name many different ways to create a name But create a name that you're passionate about create a name that you are gonna be okay with for the next few years It doesn't matter what it is, but you just need to own it and love it Now the biggest pitfall right here is that a lot of people they let their name their business name Procrastinate the progression because you can't find the right name What's gonna happen is that you're gonna keep delaying and delaying and delaying your business launching and this is only a An excuse for yourself. So what am I gonna do and what do I usually recommend my students do? I let them have two weeks within two weeks time They must decide on their name this way when you set a deadline for yourself You're not gonna be able to procrastinate. This allows you to actually make progression in your food business Now that you've chosen your name. What are we gonna do? We're gonna make sure that we have all the different social media handles for it Now, how do you do that instead of you going to multiple different websites? We're talking about tick tock Instagram Facebook Twitter Pinterest all these different platforms to figure out Whether your name is going to be available or not you guys must check out this website called name check comm simply you put in your name and it shows you right here all The different accounts that is available at it's gonna save you so much time because of that And if you guys find this helpful, make sure you guys smash like button So then that way I can share more tools like this for you in the future videos Now that we've figured out all the different accounts that we must register for it is time to create your logo Create all the designs a website that I highly recommend you guys check out is Fiverr.com to find your designers They have very talented designers that you can actually hire at a very low cost Now that we have those set up it is so important for you to actually set up your website Now when it comes to setting up your website, I highly highly recommend using square online They are not a sponsor of this video and yet I'm still raving about them because they're that good They're easy to use. They are created specifically for food businesses as well And that's the reason why I love them Not only can you actually connect your point of sales terminals to it if you have a restaurant But if you're only selling food online, they are still a very very great option Now best of all is the fact that they have a tiered system a lot of people ask me hey Wilson Why don't you recommend using Shopify over square and the reason is because when you're using square You do not need to pay a monthly subscription fee for their lowest tier and for a lot of food businesses You just don't need that level of Subscription and that's the reason why I highly recommend using square and by the way as a disclaimer guys When you do sign up using my link below I do get a small commission fee from them But that's not the reason why I'm promoting this the reason why I'm promoting this is because I use them myself With all my food businesses and they're that great what I'm going to use with the commission that we get received is We're going to create more of these videos Specifically to serve you so definitely guys check them out in the link below the final step guys after you create your brand It is time to market your business Now as a prerequisite you must be able to have finished doing the research on your target market Identified them because now we're going to be able to hit them in all angles There are four channels where we want to hit your customers first channel is on Instagram Everyone uses Instagram and you want to make sure that you have a presence there Features that I highly recommend is the reels and also the IG stories Second is to make sure that your website is up and running to the way that it should we're talking about having it Mobile responsive and the reason why is because majority of the people nowadays when they check their website They're doing it on their phones and that's reason why you must have it as mobile responsive and on top of that the design needs to be functional and Also aesthetic and if you guys are using square then all of that is taken care of so make sure you guys check it out In the link below as well. The third channel to utilize is email email newsletter is a gold mine guys Definitely check out this blog article because it shows you that email accounts for majority of the sales And for you as an online food business, it is going to be your profit generator Something I highly recommend for you guys to do is to create a welcome series. How does that look like? Well, when every time someone subscribes on your email list, what's gonna happen is you're gonna send them a pre-set it Amount of emails. We're talking about three to four different emails sharing with your Subscribers why you're doing it who you are? What are your values? What is it that you're selling? What are some of the UGC user generated content? So then that way you can give a full background for people who subscribed to your brand So then that way they can get caught up with your story and have much more buy-in much more loyalty And they're gonna look forward to seeing more of your emails in the days to come This has proven to be much more effective than you all of a sudden just Promoting something selling something without establishing that relationship initially with your subscribers Now that you have your welcome series set up It is time for you to create a habit create a habit of customers Regularly opening up your emails. What does that mean? That means you must send regular emails on the weekly basis You do not want to show up at your customers and your subscribers email box only every time you have a sale Only every time you're promoting something because people don't like that people don't want to be sold you must Establish a relationship and that's the reason why having weekly emails to share with them your newest flavor your newest promotion or The newest behind the scenes that you are doing These are all great content that you can share and to establish that Relationship and finally guys the fourth channel to utilize is tiktok It is the fastest growing channel out there and the reason why it is growing so fast And even you not having much followers and you coming in with basically no background You can still go viral you can still be found by the whole algorithm because that's what they do as long as you're consistent As as long as you were creative with your tiktok channel and your own creations Then you are good to go and a pro tip for you guys is for you to focus on creating a really great tiktok And then repurpose and post it on Instagram reels and this has proven to be working really well on both of these platforms Now I have went over a lot of details with you guys the essential on starting a home-based food business But in no way can I dive deep into the details and all the nuts and bolts on creating that food business And that's the reason why I welcome you and invite you to our free masterclass This is over an hour long of information tactical steps on how do you start a home-based food business and selling food online Definitely guys check it out in the link below If you do not know where to start your food business, this is the place to go Thank you so much for watching this video guys I love you guys and make sure you guys join the masterclass and I will see you guys in there