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Published on Mar 6, 2012
UVC Stands for Universal Video Collaboration and this is a brand new platform for LifeSize which allows companies to deploy and scale their video infrastructure like never before. What LifeSize has done is taken everything that used to be in a box and created a software platform for all of those appliances that allows businesses to scale and be flexible with the way they deploy their universal video into their businesses. Within the universal platform, it allows users to have a single administration for all of their appliances, this makes it a lot easier for IT professionals to administer and manage the products once it's deployed within a business. Customers find it easy to use and intuitive; the fact that LifeSize has taken what normally is several boxes and put it into one platform, is easy to administer, there is only one standard administration page for all of those appliances, so IT professionals have been working in a virtualized environment for several years now and the video industry's really been quite slow catching up with that. LifeSize has now changed that and made it very easy to deploy scale, and the simplicity of actually pushing that out into the business. Many firms are using virtualisation technology in their data centres because, for several years, data centres have been really expensive to run: there is rack space, power, a lot of companies are working towards a carbon footprint, or to reduce that carbon footprint: virtualized environments allow people to do that. So it cuts down on physical space, it cuts down on power consumption, cuts down on IT administration which makes a lot of sense for businesses to use that virtual platform. This is the first fully integrated infrastructure product with video, so it allows users to have a number of appliances and scale those out to their business: not only have they got access to the products that they've purchased, but they've got demonstration rights to products that they haven't purchased yet, they have 30 days when they can test out all of the appliances on the platform, which means that as their video infrastructure scales and their video business scales, they can scale with it.