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O'Reilly Webcast: Twitter for Marketing & PR

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Published on Jun 16, 2009

There's a lot of buzz around Twitter, but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This free webcast discusses the basics of how to use Twitter to market your business.

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