 What is up everybody welcome back to the channel you guys in today's video I'm going to simply be answering a question that I thought was was really good you know I thought I could really you know add some value to some of you guys out there and kind of just show you. My strategy but kind of just show you the overall strategy when it comes to Facebook, and the way you want to kind of manage clients accounts. Add accounts or actual business pages I want to kind of just break it down and answer a quick question from earning money shout out to earning money. He's asking, or she's asking either when they're asking, please make a video about how to do payment on Facebook from your side, and from the client side, should we, should we have to pay for Facebook ads for clients. Very very good question man shout out to earning money. One question that I've gotten a lot I've made other videos on this but might as well just make it updated one and kind of show you what what I do today. It's really just. First of all my whole strategy has been has been starting a social media client out on a basic service like a super stupid basic service so when I started my agency back in 2017 it was it was it was finding what the market was was was demanding. And also finding that market right. If you caught any of these videos and if you're new to my channel man all I'm doing is just dropping content on on what I've done with social media clients getting clients direct messaging clients onboarding clients bringing value to clients when it comes to social media marketing and Facebook advertising. That's what I've been doing for clients since 2017 and then, and then developed my own products and now I have other digital products and, and running Facebook ads for solar, and in different clients like that so now evolving into into other things digital right marketing Facebook advertising and still keeping it on that traffic on that topic I should say right still trying to drive as much traffic to that topic. When it when it comes to it so I still do this stuff I still service clients I'm still in the trenches and this is kind of just based on experience right. I do it and how I've done it back then and how I still do it to this day so when it comes down to it man, you could be like most agencies and just go for the homerun out the gate, like the first pitch the first month, the first service that you do is a high pain service right you could for sure go after that client and and that one pitch that first call close is what we call it right that first call is a close and you're coming out with a few thousand upfront to go do what you do. I find I found that that's way more challenging and that's way more difficult than than than what it sounds like you know what I mean like you have to be super badass at what you're doing and I'm taking it that the majority of you guys are that are watching this video, are maybe beginners, maybe you're aspiring to build some type of agency maybe you're a freelancer maybe you're thinking what type of digital products can I bring to the market, you know when it comes to services, social media marketing Facebook advertising. That's what I'm doing over here right so you may be that type of a viewer so I'm going to be straight out because that's where I was at right out in the very beginning I didn't know what the hell how I was doing all I knew is that there was a demand for social media marketing services. There was a demand for Facebook advertising, and and I came from an industry of mortgages in real estate so I'm like shit, let me go after those people and help them with this marketing side, and then that was in 2017 that's what kind of started this journey. So, it comes down to to to knowing, knowing the market and and and and knowing where your knowledge may be in the beginning my knowledge was not at the 2000 upfront right now give me that damn credit card type of level my knowledge wasn't there in the beginning all I knew was that there was a demand for it, and I wanted to learn it, and I wanted to bring value to a certain audience because I came from that audience right real estate mortgages right. So, so, so, so knowing where your skill level is that man that's going to kind of determine the price point of what you should be pitching these people in the first place. Right, so, so when I first started, I didn't know everything about social media marketing I didn't know everything about Facebook advertising at all and even to this day I still don't know everything. Right, I focus on the beginner even still to this day so that's why a lot of you guys are probably you know subscribing and and following me because it's tailored towards you it's tailored towards the beginner. Right, that's kind of what I what I teach over here I got really good at the basics I got really good at the beginning shit and I started teaching it right and and and that's that's what it is. So, so what I did in the beginning man is I started that person off I started that business owner, going after one niche right and finding what that niche was was demanding, finding out where they were lacking finding out. And this is all pertaining to the marketing side right the social media marketing side, asking the market if they've ever done Facebook ads, right, because this is this is what we're focused on. So, so, once I once I figured out what the market was demanding. And I knew that the market didn't have thousands of dollars right now to spend on marketing also I also knew that so you have to know your avatar, right, it's going to save you a lot of time and headache. I ended up coming up with a simple basic service I ended up coming up with a simple Facebook ad, a one time ad where I can I can I can I can run it for the client, bring value, turn their whole page around turn their whole brand around on Facebook through a stupid simple Facebook ad and and and and and I knew that the market would pay me for that now they probably wouldn't pay me thousands of dollars, but I knew they could pay me a few hundred upfront right now I could take a credit card. And so that's where I started and that's what I still do to this day. When I onboard a client it's normally for a few hundred bucks upfront, and then a couple, a couple weeks later, that's when we'll get them on to more of a coaching program or a consulting, you know, client program, or we'll get them and start running monthly ads for them right I don't do that anymore. I don't have retaining clients like that now I coach people to do it themselves. So it's a different service. But that that that that's my higher valued priced service right, but I got them in on a basic service first, which only had me needing to request access to their page. So that was a long winded ass story of getting to this, but trust me, there was a reason why I went over all that because there's two different ways you can do this man if you're, if you're like me where where where I started as a client off and I still start on low packages, one Facebook ad maybe two, but a one time thing, right just so I can prove myself so I can come out the gates, earning their trust that's how I do it and that's why I do it and that's why I've gotten hundreds of clients. Tons of reviews right testimonials I have all this, you know, freaking proof right, because I start them off that way and then and then it's not again it's not till later when I when I'll upgrade them, you know to something more long term. But in the beginning, someone like me if you're just running one ad here's what I do. I'll simply request access to their page. That's it. So here's what I do what what what what earning money is asking how do you do payment on Facebook from your side. So, again, what I would do if I'm only doing that first initial ad which in my case what I do is I'll run a like ad, I'll run a Facebook page like ad for a client, because I know knowing my, my niche, I know that their like count on their business page is what they all try to increase and I know 100% of them have 300 likes. So when I show them how to get to how to turn that to 3300 with a simple Facebook ad, they pay me for it. Right. And that's that normally normally that's that upfront first service that I'll offer just to get my feet wet just to get that trust going to get the credit card from the client right so now to earn that that trust right. And then and then go out there and just provide value and that again is what leads that client to come back in the future for more services. That's how I've done it right. Or again, you can you can come out the gates number two you can come out the gates and just ask for a few thousand upfront and I'll show you how to do that as well but but just to this real quick. If I'm just if I'm just going to run one ad all I'm going to do is request access to their business page. Okay, so for example, I would go to just click on any any random business page. Let's go to the newsfeed real quick. Let's just click on anything. Let's see if I can find an ad, a sponsored ad. So if I click on Armin. Okay, there goes Armin. I come over here. So here's what I do. I'll tell the client right when I'm on zoom and I use zoom for everything right I was using zoom way before this freaking pandemic crap went on right. I was already using zoom way before that way before that so I use zoom with these with with with my prospects with my potential clients so I can screen share so I can visually show them everything right I'll show them a client's page. I'll show them their page. There's a lot when it comes to visualizing and visually seen everything right this right here is look boom that like count now this is not my client shout out to Armin, but boom, that would be a first ad that I run for these for these clients. Because look, if I came here and Armin had 300 likes this guy could be the most successful high ticket coach on the planet, but the first impression I don't know him I've never clicked I've never came across this page ever. If I would have landed and saw 310 likes, the credibility would have automatically went out went out the window. Like I would have I would have left out into another page out of thought he was he wasn't shit right. And so, coming over here and seeing that highlight count that right there is normally where I started clients. So if, if you're doing one off ads, right, a quick little service a quick little when it comes well obviously in this case is it's coming to a Facebook ad so if you're going to just simply start off a client off of just one simple Facebook ad I would suggest doing a like ad for them, doing a like ad, or doing a Facebook video view ad, and have them simply pull out their phone and release themselves. If they're a local small business owner. So if you're a freelancer if you're a digital marketer if you're an agency owner and you're servicing local business owners, a restaurant, a dentist a chiropractor, a real estate insurance agent, an insurance agent, your local auto auto auto mechanic, your local freakin um, freakin lawyer, your local therapist, anyone like this dude your local bakery, anyone like this your local Jim your local yoga studio, your local freaking dojo, like dude, these are small business owners that that that will pay you first of all for these services. But this is a simple business owner that you can get it you can get you can get in front of a simple business owner that you can contact because these are not big in big corporations right there's your little mom and pop shops I'm talking about the local small business owner. You guys can be servicing these clients, or if you're that client. That's what I like ad that's what I normally do for people right for clients. Another first ad could be an intro video where that business owner pulls out their phone and introduces himself, their background, their experience, why they're so fired up to be you know servicing the local community. And as long as they've been in business, the type of clients that come in the type of people that eat here, whatever it could be a simple friendly intro just wanted to introduce ourselves, our hours are this from 8am to 5pm feel free to come by. We'd love to you know have you right so any type of simple intro video that right there would get a client fired up fired up now that's if they're into video I've come across hundreds that are camera shy right. Even some of you guys hiding behind a damn freakin logo in your profile picture. Right it's like shit I don't even know if you're a real person, right. Most people are still afraid but if but if you come across someone or if you're that business owner that you're like dude I could get on camera I don't this this ain't nothing to me. Then that would be a first ad that that you would run so I ran that ad for for many many clients, a like ad, a Facebook video view ad, and why would you run a Facebook video view ad targeting your local audience. So you can capture a custom audience and retarget them with conversion ads in the future. That's why and that makes a great first ad for you to do for your business or for you to do for other other businesses right so if you're servicing clients. That's and that that's a package right there that you can charge a client one time. And this is what I would do. I would go to their business page right I'd copy the link double click it open it all up copy it come over here click on pages. Add page, you're going to you're going to request access to a page okay you're only going to add a page if it's your business page, but if you're servicing clients, this how you're going to do it you're in your ad account right this is my business manager. This is a newer one but but this is mine right so if I was servicing client, I would come over here request access to a page, and then I would simply put. Well first, first of all I got to add let me go to this other one, let me go to this other one. Let me go to this other one, because they're you I have to have some page I don't have any page on that account let me go to this one over here. Okay so let me. Okay I can show you from this account so let's say I copied that link I bring it over here request access to page. Dang it do not on this account either my bad you guys let me show you this other damn account. I can show you from this one. Copy the link right come over here request access to a page, paste in the link. Click on the drop down, and all you need is create ads. Okay, you just need create ads, and then you come down here, and you simply request access okay and I'm doing this as I'm as as I'm going for the close as I'm. I don't mean to use that word in a disrespectful salesman way, but you know what I mean, as I go for for for shit for the damn clothes as I go to the end of the call and I'm like okay shit let's let's do this and the client's like hey man I'm freaking fired up let's get let's get this thing going. Okay cool. I'm going to go to your business page and I'm showing all this on zoom right we're screen sharing. I'm showing I'm showing them how how I'm doing it. I got their link. I come over here I click on create ads. I'm freaking requesting access and then I tell the client I say okay. Now what you're going to do is you're going to go to your business page okay now now now I stop share and I have them share their screen. I say okay go to your business page let me walk you through it. Here's what you're going to do. So you're going to walk the client now that now now now they're sharing their screen. Okay. Make sure they're on a computer not their cell phone right so on a computer they're going to come over here they're going to hit settings. And then you're going to click on page roles. Then you're going to tell them over here in the middle, tell them to come down, and you're going to see your business page name inspired digital right yours is going to be right there, and this button is going to say respond to request they're going to go through the little confirmation they're going to hit continue they're going to put in their password. Make sure they put in their password if they did not put in their password. They did not accept or respond to the request the right way. So have them do it again. Once they click on that button respond to request. Facebook will ask them for their password and they have to put it in. Once they do okay so boom let's say I click that blue button. Now we're good right now we're good. All right come over here to the page, and I refresh it this is super super important. I refresh it okay I refresh it and then it's going to say up here, owned by Amy permissions given, and all it's going to say is create ads because that's all you really, you know requested you're going to it's going to say this right, and then you're going to come over here, and you're going to add people. You click on add people you must see your name over here to the left you click on that you go back to create ads because that's what you you you requested and then you click assign. That's it okay so your name must be. Right here okay it must be assigned right here okay if it's not then then you're not going to have fully have access to that page. Okay, so earning money. What I end up doing is once I am connected to their page. That's when I go and ask for the credit card. Okay, so depending on how you're charging your clients. That's when I go for the credit card now again what are the pain for for that like ad or for that Facebook video view ad and those are both one time ads. So, all normally charge I mean will not necessarily charge but I'll end up always getting out of that 500 600 4500 600 one time upfront right now and I'll take a portion of that go and run the ads bring tremendous value to their page. What you know, and they didn't have that prior to me touching that damn page right so it's like shit, both parties are super super happy little margin in there for me to feed my family and and and that's just the first service that I did that I do right. So, with that being said that only, I'm only needed, I only need to request access to the business page, because I take the credit card from them, and then I go process it on stripe. So stripe is what you want to go in and set up either either PayPal but I would for sure set up a stripe. It's free to set up stripe calm. And you just go in register your information you don't need a corporation you don't need a S corp or an LLC. You can set it up under any any any business business name that you eventually obviously you know plan on building. And this is how you take payments this is how I take payments I'll take a credit card over the zoom call. And then I'll come over here to my stripe and I'll process that credit card and and and then the client you know they they freaking they're fired up so I tell them that I'm running the ad from my ad account which is what I'm doing. Right. So in this case, all I did is I requested access to the business page, and I'm going to run it from my ad account. Okay, so that's why I need your credit card because Facebook going to charge me. So, that's how I do it on that and you guys now switching and and and and and answering it even further. So, should we have to pay for Facebook ads for the client. Yeah, so if you're only doing a one time thing. That's how I did it right. I took, I take the credit card, Facebook charges me I run it through my ad account I only need access to the business page. That's one way that's how I did it right. The second way is if you're going for the fences, you're going, and you're swinging for a home freaking run on the very first call which is what I tried to explain earlier. And that's when you're going for a couple thousand. And now, now what you're doing is they're paying you for your service, they're paying you for your service. And on top of that they're going to have a separate payment from Facebook that's how you want to do it. So, let's say for example you're charging 1000 a month for your marketing services right. So, 100 is needed for Facebook and Instagram advertising right that's going to now be a separate payment so if they're now paying you monthly right and now you're more on a monthly retainer with them. Then here's how I do it from that point on. So now if we if we're going to be running something monthly and and this is again this is the call that I go into two weeks later. So me personally I started I start and I started clients small, and then I upgrade them from there. So if you're not doing that and you're going straight for the fences right away and you're freaking you know, charging upfront for for monthly retaining services. Cool, it doesn't be too grand it can be 1000 right whatever, but but it's actually your monthly mark monthly retainer, then yeah they're going to give you a credit card for your monthly service. And then what you're going to do is you're going to come over here to add accounts, you're going to come over here to add accounts and now you're going to request access to their account. Right, given that it's actually even set up. So that's what you want to do first also maybe log into their account. And even, or maybe just request access to their business page if they even have a business page and then and then set up an account from there but but either way you're going to have to log into their, their end to even to see if their ad account is even set up. If it is then then then then an option to when you're when you're charging for monthly retaining charge for your monthly retainer and then come over here and request access to their ad account. This will give you access to everything right everything the business page you don't have to do them separately you just come in here one time boom ad account. And then you come over here, you click on the blue one. Request, request access to an ad account. And then what you're going to do is I do, I normally do number two. So I don't, I don't, I don't do the ad account, the ad account ID I just do number two, follow these steps to request access to an ad account. Contact the owner of the ad account, ask them to go to the ad account tab in their business manager, click assign partner, and then give them this number to give you access they'll need to enter the number below and choose a role so all you do is you copy this. You have them share their screen and have them follow these steps. Now you have access to their ad account now their credit card is tied to all all the ads that are going on because now you're now now you're accessing their ad account from your account right. And you're running all the ads through their ad account which gives them all the analytics they're able to see everything they're able to see everything. Facebook is now charging them their credit card is on file tied to that ad account which is their ad account. Right. And now that's how you're doing it now you're only charging for your monthly retainer. And, and, and, and, and, and Facebook's charging them for the ads, but keep in mind let them know say hey man what is our monthly budget is it 300 a month 400 month 1500 month okay cool. My retainers 1000 a month. So let's just mentally block out 1500 a month, right, because some months you may not even spend the whole 500 right there they're paying for your 1000, you know, monthly retainer, but but sometimes you may not have to spend the full 500 if that's the budget. So maybe, maybe sometimes it's 350 that you're spending 370 but at least Facebook's now charging their credit card, but I and I have them mentally prepared to spend at least, you know, 500 if needed. So, that's how I do it man so hopefully that made sense to you guys because I know this is a question that comes up a lot you know do I request access to the business page that request access to the ad account. Do I include the fee into the ad budget right all that stuff those should be separate fees, you know your your fee is is your fee. When it comes to now request an access to the ad account. You're going to run everything through their account the reason why I don't do it this way in the beginning is because the first ad that I run the like add or a video view out of them introducing themselves. Those are metrics that that aren't even important like because it's a one time ad so and there's only one objective on why you're even running it. The like ad is just to take your 300 likes to 3300 and do it one time quick that's that's the only reason why. So the metric is the damn like number you don't need to look at all the damn cost per this cost per that's like none of that matters. And then the video view. That's a one time ad in the beginning, an intro video of you introducing yourself and in targeting your local audience with it right. So what matters on that is the video view count, but then also the back end of you setting up a custom audience for the client. So that's a one time thing. So those numbers are not necessarily the most important. Now the video view ad the video view ad you actually would run from their end, because that custom audience has to be in their business account, right their business manager that custom audience of that intro video that's not ran from your end. So if you are doing a any any other ad other than the like ad request access to the ad account request access to the ad account. If you're only running a like ad and it's a one time thing for a client for example, then then you just you could just request access to the business page and run it from your ad account. Okay, so hopefully that made sense, earn money. Thank you for for even, you know, asking a question so again if you guys are new man I'm dropping content on this weekly social media marketing Facebook advertising but not just talking actually in the trenches doing it for clients, and or doing it for myself. Right, so if you're new subscribed smash the bell for notifications and drop me a comment below. Let me know where you guys are coming from and let me know how it can bring value to what you got going online. I'll see you in the next video. Peace.