 Baw, what's up everybody? It's Brandon Shawn and today I'm going to show you exactly how to use social media for yourself, a custom process where you'll be able to choose and know exactly how it applies for you as an artist. Now, before that, you have to understand two things. One, the marketing funnel. Number two, you need to understand the difference between brand and music-based social media purposes. First, let's start with this marketing funnel real quick just in case is a little refresher. You have awareness, interest, consider, and intent. Now it goes down deeper than this but when it comes to social media platforms you don't really need to worry about too much more so let's focus on what's important. Now, awareness, what does that mean? That's the mass awareness where most people will experience your brand. Interested is, man, I saw something from you then I said, hmm, okay, I'm open to seeing a little bit more. Consider is, man, I think I like it. I think I like it. And then intent in this context is they're intentionally engaging with you, right? Becoming a part of your tribe. When we talk about those two routes for using social media for your brand, you have brand personality based, then you also have music based. And when you look at it, this is the bad thing that most artists do, especially when you're on the come up. This is especially what we're talking about growth. They say, awareness, I want to get seen. Let me get on YouTube, TikTok, IG, Twitter, whatever. Theoretically, that's nice, right? Let's blow up on everything or let's work on everything until something really starts to pop off. But when you really understand yourself, it'll allow you to use this a lot quicker and consolidate your energy into the right places. So when we're talking about a brand, a lot of people are looking at IG. Traditionally, IG, TikTok, those are two good places for that. YouTube could be a good place for that, but really that's not where it's falling into reality. YouTube is usually going to fall somewhere like interest consideration. It just takes a little bit more for people to experience you before they really start to follow you on YouTube. That's how people who are looking from a brand, right? And more personality based, they look at Instagram heavily, especially to your business. TikTok is just hot right now. We know what it does, but let's just call it a newer age, hotter Instagram. That's pretty much what we're seeing from it. And then they're pushing people into their music. That is a path to get down. It could be a lot of work, but it works very well for a lot of people. We do know people who have had personalities and got attention to their music, right? But you have to have a big ability to do this. Let's just lead with music at the top. Brand was the packaging, whether that's my personality or just taking really good pictures or fashion, all these other things that can open up to almost anything, right? Great interviewer. But when we're talking about music, it has to be through your music. Somebody might experience you on the awareness level through radio. A friend might share the music, something like that. But when we look at social media platforms, TikTok almost always is going to be number one when it comes to music. YouTube falls here. DSPs fall here. DSPs that spotify Apple music for those of y'all who don't know, right? Digital streaming platforms, but both of those can fall into the interest and consideration category. Instagram at that point is down here. There's so many of y'all who are putting Instagram, a lot of energy into Instagram, but you shouldn't be. You shouldn't be doing a music based strategy. And we'll talk about that when you see the clip in a second of me having a conversation with the artist. And we have a video on the channel that you can check out where we're actually going through those. Now let's go into how do you choose and how do you think about it in terms of customizing these processes for yourself? How do you know what you're out to go? Music based, brand based, trust me, it'll save you a lot of energy, time, maybe even some embarrassment. So check it out. The reprogramming video that you dropped on YouTube. One of them you're talking about how if social media is not your name, then you shouldn't really put too much attention on it. Can you like expound on that a little bit more? Yeah. So if social media is not your thing, like if you suck at social media, and you have good music, so most of your fans are more music focused anyway, but then you need to be putting more time and strategy into getting your music heard. One of the primary functions of, hey, let's do this social media thing is to get attention. But if your music is better at getting attention for you, then your social media posts, they need to be focused on getting that music seen, getting that music heard. So then they flip back. That's the music videos, that's the Spotify, things of that nature. Ads. And then from there, you now look at social media as a great way to catalog and keep people up to date with your brand or familiar with it, you know, document it something, but that doesn't mean you look at it at a strategy for growth. Doesn't mean not to use social media at all is, hey, this is not my growth strategy. So now I need to focus all my energy on growth where that's going to come from. And this is more of a document less effort, but something that still needs to be managed. All right. So that there was exactly why you should be rethinking your approach to social media as an artist and how do you customize yourself to fit into that process? And again, we have a video on the channel where we're breaking down how you think about each platform at that level. So make sure you check out that video in the description below. And also the artist that I was talking to in that conversation, he referenced a series that I did called the reprogramming series. It'll completely change how you approach your whole career as an artist, especially when you are looking to grow. Every artist needs to see that series if they're looking to grow. Period. So make sure you check that out as well. And if you're interested in seeing more videos like these, we have more of them coming. I'm telling you a lot more. So make sure you subscribe to the channel. But not only that, hit that notification bell, join a notification gang, because if you don't do that, YouTube's not going to show them to you, particularly when they first drop. And then, you know, it'll be six months later and you'll be like, where was this video where I needed it? Well, it was there. You just didn't know about it. So make sure you hit that notification bell, join the gang. Other than that, have a good one. See you soon.