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Published on Sep 20, 2013
This Part I of IV series on "Top 15 Viral Video Engagers: #6 Surprise Twist" is provided to students of Dr. Jim Barry as examples of how "conceptual surprises" can boost social video attention and engagement. The viral YouTube videos show how absurd chain reactions, uneventful results and wrong answers can generate above results on YouTube views, likability and comments. Our thanks to the sponsors for recasting these commercials as YouTube videos.