The International Baby Food Action Network - IBFAN - consists of public interest groups working around the world to reduce infant and young child morbidity and mortality. IBFAN aims to improve the health and well-being of babies and young children, their mothers and their families through the protection, promotion and support of breastfeeding and optimal infant feeding practices. IBFAN works for universal and full implementation of the International Code of Marketing of Breastmilk Substitutes and relevant WHA resolutions.
IBFAN is an International Network. Structured like a net, it encompasses the Earth. Groups are diverse: they may work on infant feeding issues alone, or they may be mother support groups, consumer associations, development organisations or citizens rights groups. Some are staffed by volunteers, some have full time staff. What all groups have in common is they take Action to bring about implementation of the International Code and the subsequent, relevant Resolutions of the World Health Assembly. These are the main tools that IBFAN uses with the aim of ensuring that the marketing of baby food does not have a negative impact on health.
***For your information: The two men that appear on the video when industry representatives are mentioned, are not people working for the industry, on the contrary they work for a public-interest NGO. It is just a coincidene as a result of the montage.