Shooting on location gives you an instant backdrop which will immediately tell a story about what you're shooting. However having a great location is only the start of the process however, so in this video photographer Gavin Hoey has some simple tips for maximizing the character in your location portraits shoots.
It's all about forward planning. Gavin starts by hiring the right model and outfit for the look he's after. In this case he combines a grimy urbex location with a beautiful red dress. Then he works on adding controlled flash to the existing ambient light to create some drama in his images. Finally he adds some simple props which when used on their own or combined together, create a variety of different looks within the same location.