 Electronic Word of Mouth, EOM, has been widely studied on social platforms like Yelp and TripAdvisor, but its potential applications extend beyond these platforms. This paper proposes a model for representing and evaluating EOM power on Reddit, a popular online discussion forum. The model is based on the number of upvotes received by a post, which is used to measure the influence of a post. Two applications are then proposed, lifespan templates and profiles. These applications are orthogonal to one another and can be combined to provide more accurate results. This article was authored by John Luca Bonifazzi, Enrico Corridini, Domenico Ursino, and others.