Loading...

Mobile User Acquisition 101 - Building a Retention Curve

1,006 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Oct 4, 2016

Spreadsheet link: https://docs.google.com/spreadsheets/...

Agamemnon: http://agmnn.co

In this video, I describe how to format user engagement data in order to build a retention curve for mobile user acquisition campaigns. Once the data is collected and formatted correctly, I walk through the process of building a predictive retention curve in Agamemnon.

  • Category

  • License

    • Standard YouTube License

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...