 So there's two answers there. First of all, there are very specific genes that speak to aging And if you have the good version of those you're much more likely to live that long Then there's what was she wired for and what did she do? What were her habits? So those good genes? There's literally a gene called foxel 3, which is the longevity gene if you have the good version of it You're just much more likely to live a long life because your body Fights off all the things that are aging, you know, like stem cell regeneration a lot type of stuff Your body just does it better. You're better at surviving and strike and thriving So I want to start start off with the base basics I think everybody knows but let's let's get real basic what the heck are genes and what makes Understanding your own unique set of genes important Yeah, sure and that's important place to start because we very we have this sort of this mystique about what our DNA is It's literally an instruction. So we have 57 trillion cells in our body each one of them has an instruction manual inside it telling those cells what to do So the ability to understand your DNA is like reading that instruction manual Understanding now how am I operating inside? It's your literal operations manual Now I've written about this in a number of my books But I think it's important for people to realize that even though we Seem to be a rather advanced animal at least in our opinion That one would have thought because we're such an advanced animal that we might have By far the most genes of any other animal. What say you? Well, our DNA our current DNA is 250,000 years old, right? So we are the same as a people from that long ago evolution takes time if you believe in that and What we've understood now is that the pace of What's happened in the world industrialization industrialization? commercialization Globalization versus the pace at which we've evolved This is why we think there's so much illness because we're not designed for what we're doing and we can dive into that what our DNA is telling us but There's actually correct me if I'm wrong sand fleas have more genes than you and I sure yeah, and we're This degree away from being pigs, you know, we're closer to Bananas than we are to certain animals, you know genes are very interesting things a minor You know a nuance in an instruction completely changes the outcome. Okay, so that and that's a good stepping off point. So what do What do genes have to do with chronic disease and aging? I mean are we built in to chronically age and get disease or what do you think? This is where we think that the genetic industry has gone wrong Because the belief is that genetics is only for genetic conditions, right? You have sickle cell syndrome or some rare condition where a switch was turned on or off and it equals the problem What is then said is well chronic diseases like diabetes, you know cholesterolemia breast cancer You're not born with these things they happen in an around the age of 50 Maybe by 60 you have two of them. That's kind of the American dream if you're not taking care of your health, right? So what we believe is that if you understand genetically where you're suboptimal? So you understand you may that you have an 80% chance of Alzheimer's for example Well, you're also saying I have a 20% chance of not getting Alzheimer's, right? So which so the truth is that the people that have this weak genetic profile? They don't do something properly The environment nutrition and lifestyle choices for the 80% and the 20% were different So what we're saying is that if we understand your risk? Here's your profile that you may not be doing something properly and your DNA will determine that We now know what food what exercise what environmental exposures are wrong for you that will lead to the disease That's the gap that has been missing from genetics Gotcha, you know in my in one of my first books the plant paradox. I profile a woman who was really one of my Mentors by the name of Edith Murray and she lived two weeks shy of her hundred and six birthday And I actually met Edith when she was in her early 90s, and I thought she was 65 No kidding literally. I I mean I had to look at the chart several times. I didn't believe it So why I guess with question a lot of people say is well, you know, she lived to a hundred and six Because she had good genes and right so Are we are we mistaken about that or did she play her genes right? So there's two two answers there first of all there are very specific genes that speak to aging And if you have the good version of those you're much more likely to live that long Then there's what was she wired for and what did she do? What were her habits? So those good genes there's literally a gene called foxel 3 which is the longevity gene if you have the good version of it You're just much more likely to live a long life because your body fights off all the things that are aging You know like stem cell regeneration all that type of stuff your body just does it better You're better at surviving and strike and thriving Then there's things like well you look at what is the number one killer cardiovascular disease? We all know that right 30% of Americans are gonna die of cardiovascular disease So what causes that it's not the heart the heart's usually doing well It's usually the arteries right the inflection inflammation in the army that leads the cholesterol etc So we can determine what quality hardware do you have are you a grandma that can smoke tell she's 90 years old? Not that we would recommend that to anybody But some people can get away with that because they have stainless steel arteries Some people don't much more prone to inflammation, which means that you're gonna get that disease earlier So now if you know you are that person that genetically we can determine you have the bad quality hardware Well, you need to be making different choices than the grandma that has the stainless steel arteries Right you're you're putting yourself at greater risk. So those are the questions that we can now answer Yeah, that's that's a very good observation One of the things that we do routinely You know in in our clinics is we do measure for the apoed genotype and we also measure the mth fr mutations and Number years ago, I met a black woman in her 90s in perfect health who Carried the apo E4 gene, which you know is is quote the Alzheimer's gene, but here she is in her 90s She's she has no chronic diseases She's you know bright-eyed and bushy tail and brought mind is sharp and I started to talk to her about her diet, which is my interest and Kind of she said you know out of the box. I Wanted to eat green things even as a kid I just used to shock my parents that all I wanted to eat was greens and They didn't get me she grew up in the south kind of Gravy and biscuits and she didn't want all she wanted was greens and I went wow, you know Knowing what I know about your genetic profile. You couldn't have chosen a better nutritional lifestyle And you know here you are the proof of it. You know you you've done great So I think your point is is very well taken. Yeah for sure. We see that over and over again that Diet choices the number one people thing want to know that they want to know is what do I eat because that's you're going to eat anyway Right, so you might as well be eating the right thing So when it comes to the latest fad of the keto diet or paleo or vegan Well that it works for certain people and doesn't for others Why because there's certain genes you need to do that function of okay? I'm going to go on a keto diet, which means I'm going to eat a lot of fat Are you a fat metabolizer? There's a gene that actually determines that and if you're not you might feel good for the first couple months But then you're going to start to get lethargic and the issues will kick in should you be a vegan? Well again could be great for certain people But there's certain genes that produce the enzymes required to break down the beans lentils legumes where you get all your protein from So if you don't do that well again first couple months, you'll feel great Eventually, it's going to start to taper off the same is true for any type of diet You can understand how you're wired what you're supposed to eat and just feel a lot better. Yeah So what about mental health? People have believed kind of from the start that mental health is a disease But we're now beginning to realize maybe we're completely wrong about that Do genes play a part in this process? I would say the two biggest areas where we focus our research that needed the most help was Female hormones health and mental health why because mental health was such a gray area like think about the process It's it's objective You're asking questions and you're trying to understand how do you perceive? How does the patient even perceive what they're experiencing what they're saying may not be what's really happening, right? So we now can be empirical because we can look at the genes that drive the neurochemicals So I'll use myself as an example. I'm a guinea pig my family when I was growing up There was a lot of addiction Right and I there was actually I had a cousin though committed suicide to be straightforward, right? Because of this lineage of what we call reward-seeking behavior. Why does it happen? Your dopamine that's the chemical that allows you to feel pleasure or reward There's one gene called DRD to that determines how dense the receptors are how much you can actually use Right, so that's step one step two is there's a gene called MAO Which determines how quickly you break the dopamine down to sort of get back to normal Then there's an enzyme called comp to another gene creates that to sweep everything away So my family has the lowest density of dopamine receptors So we don't really feel much. We have the fastest MAO and the fastest comp So whenever there's pleasure or reward it goes by like that and it's felt way down here So what are the potential outcomes? Depression because I don't experience the world the way the people around me do it It's just the pleasure isn't there or addiction Because I find something that feeds that pleasure and I go down that route more and more and more because of that low dopamine It drives me there or achievement Because instead of going down the pleasure route. I went down the reward route I started feeling good about achieving things and I whatever I did yesterday wasn't good enough anymore And if you look at my family, they're all business people. They're all entrepreneurial and they're all addicts So they were kind and now that I know that about myself I'm healthy because I've understood why my brain works the way it does. All right, but wait a minute now I'm really depressed listening to this Our audience is going to say well, wait a minute now I If I have those genes then there's basically I'm screwed and there's nothing I can do about that But you're not saying that right now And this is the most important part of everything we could talk about When it comes to genes and everything we've heard it's always been I don't want to know because I'd rather just live life Not without the anxiety of being told I have an 80% chance of something Why because there's never been a belief that you can do anything about it, right? So now what we did in our research we spent the last three years studying 7,000 patients The the failure in genetics is you only study the DNA you send somebody your blood or your saliva in the lab test The DNA they never meet the people they don't understand how they behave who they are what their environment load is on them So we made the effort to sit in front of and clinically review 7,000 people one by one by one by one to understand what were the lifestyle habits What were the diet habits what medications were they on everything about them to now be able to say of the 80% and the 20% Here's what the 80% did wrong and here's what the 20% did right here now that we know that you're in this profile Take me for example again Prone to depression which I have suffered from earlier in life before I knew this What I what do I need to do I need to deal with my dopamine levels So there's supplements like L. Theanine that help you boost dopamine right there's cold exposure And you wonder why as a kid I used to enjoy skiing so much because that cold temperature boost your dopamine levels You know, there's temperatures Disregulation when I go in the shower I switch from hot to cold because that again boost your dopamine levels You know, it's structuring your day so that you feel you're not chasing the reward But you've already put it in place Right, so now all of a sudden I've created an environment that suited to my DNA and I'm thriving in it as opposed to it being a burden So this that's the biggest thing is yes, we'll identify the profile, but now what do I do? That's what we figured out That's fantastic. Now a lot of people who Kind of poo poo DNA Yeah, say well DNA is really not that important. It's epigenomics. It's what you Tell your DNA to do Where where do you stand on all that? That's you put it very beautifully. That's exactly what we're talking about here What we're saying is your DNA tells you how you're wired, right? I'm a Ferrari I was built as a Ferrari take that Ferrari off-roading. It's not gonna work out so well, right? But I could have a beautiful Jeep SUV that I take off-roading. No problem. They're both cars Yeah, we all humans are all humans, but we're wired differently So the epigenetics is now what load am I putting on my genetics that causes the expression of these problems? simple example like myself I Have low dopamine the load of cold temperature causes that gene to work harder and now expresses differently The avoid of cold and sitting in a regular temperature room. I feel not so good So the expression is the key. That's the thing where we're saying we're identifying here's what's kind of wrong Here's where you need to work on Here's what you marry with it the right habits. So you're at your best How you get the best out of this and that's it you talk about sleep Cardiovascular diseases diet hormones, you know mood and behavior Inflammation we can speak to any one of these things from this perspective So for you it turns out living in Toronto just to continue the idea is a great idea Yeah, because you can go get a blast of cold right now or roll in the snow and you'll do well So it's a double-edged sword because I I feel great in the winter all my friends are complaining They're sitting at home with a fireplace. I'm like, no, let's go outside with shorts on right So that's that's one, but the other end of it is Genetically I don't deal with vitamin D. So well, so I used to have the winter blues like a mood disorder I would feel horrible in the winter mentally, right? It was it was an extra load. Don't mean plus this or it was even worse in the winter why You know that clinically when we test DNA we take sorry a vitamin D You look in the blood and see how much is there that's step one There's three steps genetically step two There's an entirely separate gene that takes the vitamin D from the blood to the cell where it's actually used true Right. Yep, then there's a third gene that determines how well you connect and bind it true So you could do a really good job. So now look at me slightly darker skin I have a sort of Middle Eastern equatorial background So my ancestors spent a lot of time in the Sun So I did I do a good job of taking that vitamin D from the Sun and putting in the blood But I do a horrible job of transporting it because my ancestors had too much vitamin D now fast forward a millennia And I'm in Toronto and I'm in the winter working indoors because of COVID. We've had the worst lockdown in the world here, right? So, right, you know all of a sudden it was horrible So I've had to boost my vitamin D not only the amount But I split dose several times a day because I just can't transport it fast enough to use it So these little insights can truly change the game for somebody I think I think that's fantastic and we We actually I'll give you a great example. We were up skiing in Park City earlier this week and we brought a good friend and The skiing wasn't very good. So we decided to do some hiking and My wife and I had our ski jackets on and our friend who's quite thin and And he brought a very lightweight jacket and I said you're you're gonna freeze to death out here Because he's not from that area. He said no, no, I'll be fine. And so we're starting our hike and it's like seven degrees And he's taking off his light jacket and he says, oh, you know, I'm dying of the heat And you know, we're looking at him like are you crazy? But you're exactly right and Interestingly enough the the more cold exposure he had the more he was enjoying the entire experience. Yeah Yeah, and people think he's crazy, but it's just genetically wired. He's designed for to do that activity Yeah, so right? Yeah, that's a perfect example. And if he's listening, I won't mention your name. So So, okay So this is great information Let's let's move to that you say that chronic disease Will soon be a choice. Is that what you're trying to get to with all this? Yeah, our what in our research what we've done is we said, hey, we you know People can go on our website and buy the DNA test and learn about themselves. That's one But we're saying there's there's a lot more to this We're saying if we map out biochemists not just here genetics is your instruction manual We also have to understand biochemistry. How does the body work? You know all these systems hormones brain, etc What's actually going on when we marry the two we start to understand why disease happens? Right and and now instead of dealing with the well I'm just gonna wait and see which is kind of like what happens right now You can ask the question. Do I have that why that red flag? I'll give you an example when it comes to genetics a lot of people talk about the brachygene breast cancer Right and every woman is scared of that four letter word Bracka, right? And but then if you ask that same woman, what does Bracka do? They don't know, right? So they're scared of something that they are not even aware what it is because they've been told to be scared So Bracka is a gene that repairs things it repairs other genes and it's a tumor suppressor So if you have cancer it will go to work to try and fix it So if you had the bad version, it's not really doing his job of fixing or repairing or fixing DNA damage, etc That's not why you get cancer. That's how you fight cancer. So let's then ask why so you start by looking at well Most women this is not all but most women get breast cancer in and around the menopause age. That's typical, right? Then you start to ask well, what's happening in biochemistry before we ask about the genes and we start to look at well It's not menopause equals cancer. It's some women are estrogen dominant meaning that in that hormone cascade They just net out a lot more estrogen. It could have been testosterone, etc They just have a bigger pool of estrogen They and this is step one of three step two is what is that byproduct because when you have your monthly cycle You're not clearing estrogen. You first convert it into a byproduct either two Four or sixteen hydroxy estrogen two is clean. That's what you want. It's the nice stuff four and sixteen or highly toxic Potentoxins, right? So you may be producing one of those So now your estrogen dominant maybe also estrogen toxic step three is you're supposed to clear that toxin There's a you know different detox of things happening in your body that help you get rid of it Including the menstrual cycle. Maybe you don't do that so well. So genetically we can now map and understand these three things and predict Even then this doesn't equal a problem What happens when your menopausal is you no longer have a menstrual cycle So you're no longer clearing this toxic metabolite, but you might still be producing it So what does your body do to protect you? It starts to store it in fatty tissue It wants to keep the toxins away from the organs and not and avoid any problems And where do women have fatty tissue in the breasts and the hips and What's in the breast that was never meant to deal with that level of toxic insult all these Sensitive glands the cellular structure wasn't designed for that your lungs were designed as like a filter Firstly your gut was designed as a first line of defense inside your breasts. No Even then some women don't get sick. So what's the difference? That's when you get into the epigenetics, which is okay now you're in this you're in this bucket estrogen dominant estrogen toxic You don't clear it. Well estrogen toxic insult towards your breast because that's where you're storing it, right? Some women 85% of North American women will spend a long time on a birth control pill That's more estrogen fueling the estrogen toxic fire Some women an increasing number Will go on a hormone replacement therapy as they get into menopause, which is fine But they might be taking the wrong one mismatch to their genetics more estrogen fueling that fire Some women are exposed to hormone disruptors like, you know, something as simple as a Teflon pan Which literally acts as an estrogen mimic more estrogen fueling the fire So that's when you take this profile. It's not Bracka causes cancer after all this Estrogen dominant toxic stored in the breasts too much birth control even more estrogen That's when Bracka supposed to get to work and Suppressed the damage being caused But if you understand all this you didn't you don't need to wait for Bracka to get its work done Let's just let's just develop the right habits. You don't ever cause the tumor in the first place Right and you name a chronic condition It can be spoken of at this level because we now understand biochemistry why it happens and what genes Drive each one of those steps so you can look at your map and say, oh, I do this well and I don't do this Well, here's where I need to focus Gotcha. All right. So let's talk about the DNA company Why'd you decide to start this company? What's the ultimate goal? So I actually was sick. So I don't come from the space. I was in the PR and marketing business I used to help companies grow And I'm now 42 when I was around I guess it was around 36 I'd eczema psoriasis Crazy migraines my business partner would have to drive me home because I couldn't function from the migraines Acid reflux depression like I told you and each one of these things was being treated You know and you've spoken of this more than anyone else. It's like a pill for this a scan for this It was all siloed, you know, yeah, right and nothing was getting better Everything was just sort of being managed and I thought like this doesn't I'm 36 years old Why is this happening? I haven't done anything wrong, but I didn't know what I actually did wrong, right? so the the sort of tipping point was when we had a renovation and They were using this epoxy this toxic blue and I got my eczema got so bad that I couldn't open my eyes Wow Literally they were shut because it was just my skin just flared up And that's when I kind of that light bulb went off that it's not just me It's stuff that I'm exposed to that makes turns those dials up and down That's when I started to dive into my genetics and started to understand That there's the way I operate the reason why my business partner were driving home because the thing that was affecting me wasn't affecting him Right, there was a manufacturer downstairs in our building that was putting Toxic pollution into the air vents that when I would breathe in I would get a migraine that when he would breathe in nothing would happen Why? Because there's a set of genes that drive your glutathionization pathway your ability to Bind on to a toxin send it to the liver to clear it you're supposed to do that guess what I'm missing one of those genes It's not even about what version or what variant I don't even have the gene and that that's possible for certain genes So this step of getting rid of the toxin I didn't do it So it caused this inflammation and I would get these crazy migraines And I started to see that all of these problems the eczema psoriasis They were rooted in the central hub of a few genetic failures For which now the load of the toxic exposures too much stress not enough sleep started to express on all these various conditions So I literally walked away from our PR company. I handed the keys to the staff. I said, thank you for helping me build this It is yours. I found what I used to work on and We built the DNA company on the belief that if you understand your genetics But you also understand what choices to make the epigenetic choices on top of those genetics You should be able to be healthy and when it comes to chronic disease and we haven't looked back since Now Dave Asprey is one of your investors. Is he not? How the two of you and he's a he's become a good friend Okay, tell me how the two of you met and what he likes about your product So we you know about I would say about a year and a half ago We were at this point where the research was looking very good We had partnered with 20 or so clinics that were helping us research And we said we now need to get this out there. We just start helping people and So I said I need somebody that can work with us to be you know The voice and speak and tell people that this is the real deal So I found out that Dave was gonna be at this conference and I got on a plane and I flew there Yeah, and I followed him around for 45 minutes until he agreed to spit in the tube And he finally said this this guy's pestering me so much. I'll give you my saliva just to go away So what we found was Dave had used to have a real problem with mold. Yeah, yeah, he had a so serious issue with mold and He was never able to figure out sort of the root cause There was a lot of things he were doing to help it and support it He when it comes to supplements, he's a guru, right? In our conversation with him We specifically showed him why he has those problems exactly what the body is supposed to do with mold and why he has The problems with his peers don't that's the thing that's at the light ball for him He had done a $50,000 full genetic sequence flew somewhere in Europe We're all designed to sat with him and right and he said that he learned more in one hour from this $400 test and he learned from that $50,000 experience Because we speak to the conditions as opposed to here's this version of this gene now go try and figure out what that means Yeah, I think that's a very Differentiating factor. So I mean, how do you compare yourself? I mean, there's lots of companies that can do genetic tests like 23andme and ancestry.com and So keep talking why are you why is the DNA company different? So I would say the key thing if you were to ask how is it different than anything else because there are a lot of genetic tests out there genetic tests are What genetic science is studying the sick? Right, it's studying sick care and trying to work with pharma to say how do we learn from genes to make more drugs? You know 23andme's biggest investor is GlaxoSmithKline. They give them 300 million dollars Why because they want the data right and so the test isn't designed for how do I help you? It's designed for how do I get the data that the data buyer wants was paying me a lot more money than the test buyers Right so in that we realize that we need to we do need to understand why the sick are sick But we need to understand more importantly why the healthy are healthy So when I tell you you have an 80% chance of Alzheimer's, but you don't have it yet. I Also tell you that also means you have a 20% chance of not getting Alzheimer's I need to understand the habits of the 20% Because the person that wants their DNA They're proactively thinking how do I stay healthy right or if I have a condition, how do I reverse it? They're not looking for a band-aid, right? So we deliver the information our research was structured in that way where let's study the healthy and understand what they did Right what were their environment nutrition lifestyle habits with the same weak genetics for whatever condition you want to talk about and They didn't get the condition Because here's the habits that we now need to teach to the person with those same weak genetics That's the way we look at DNA, which nobody else does because they're all trying to be part of the sick care system got you right so Let's suppose and just full disclosure I've recently submitted my saliva to the DNA company and I guess so we've got the results I haven't seen them yet. So I promise everybody I'm gonna start sending stuff out on Instagram and This is gonna be fun for you It's gonna be fun for me because I'm probably a wonderful trainwreck and now but but so far I've been doing a lot of good things I think but we're gonna find out. Yeah, so can you actually use this test? Let's talk about nutrition recommendations for because you mentioned when we started that Certain things aren't gonna work for everybody Yeah, can you give us a few examples of how you could eat for your genes? Like for instance Is there people who keto is a really good idea and yeah contrast that with a vegan whom So what what's in it for the genes? So that's that's another reason why Dave invested as we know he's sort of one of the Founders of this keto movement. He was very early, right? And we showed him how for the person who is wired for it. It's the best thing they can do For the person who's not wired for it They may get tricked into thinking as good because anybody that goes on a keto diet feels good in the first few weeks Right because all of a sudden there's no starches. No, no insulins pikes, etc But if you're not a saturated fat metabolizer, which we can determine genetically Longitudinally over time, you're not gonna do well Right, you're gonna start to feel sick There's gonna be a bit of brain fog because your body is gonna be struggling to get through all that fat There's literally one gene that does that function and if you don't have the good version It's so easy to determine and make the right choice looking at this one gene same thing with being a vegan We have to look at two things your ability to break down vegan foods But also deal with the inflammation that comes from certain Greens like for example kales and spinach. There's Remember these plants were designed to defend themselves And so they produce certain chemicals to defend themselves some people no problem Some people that's going to cause them bloating gas issues, etc So we've figured out that in the gut There's a gene called gstm1 Which determines how well you filter toxins Meaning that for that person that eats that plant which is fine that has those toxins that was not meant to enter the bloodstream Some people get rid of it some people don't And that's why two people eat a kale salad one feels amazing and one's bloated and can't eat their next meal Right. Yeah You have it's so easy to understand what is right for you because the genes don't lie Right, if you look at it from the perspective that we look at it. It's very different than saying You know, here's your genetics quote unquote versus here's what the habits of the healthy are Here's what they did right So yeah when it comes to diet and that's where everybody should start because you're already eating you eat all the time So you might as well eat the way your your body is designed to eat I'll give you one more simple example So i'm south asian background, you know, like indian subcontinent So i'm told that genetically i have a bad heart Right because heart disease is huge in the south asian community What's actually going on is we have bad we talked about this earlier indothelial the inner lining of the blood vessel It's more prone to inflammation Yep So how do you deal with inflammation b complexes b12 b9, you know that methylation that you were talking about the mth fr So your ability to reduce inflammation in the body is powered by your methylation system There's certain supplements you need b12 b9 to power the methylation to push it So my ancestors didn't eat beef Because in india pakistan bangladesh First of all the indian hindu thought the beef was holy and it was also too expensive Why kill the cow when you can drink the milk when you were you know, it was a lot of poverty for a lot of time So they ate instead goat and sheep and lamb The b12 that comes from those These animals versus the cow very different. So genetically i can't absorb b12 in my gut So when Indian people go to the doctor and they're told you don't have enough b12 because you're a vegetarian go take this pill And the level doesn't change then they'd say take more It's because you literally can't even metabolize it You need to take take a sublingual under the tongue Which is the version you used to get from the goat and the lamb and the sheep which you're now genetically wired to take So it's not just about your food. It's also about your supplements. What version what dosage You know, there's all these choices on the shelf. Which one is for me? Well, your genes will tell you that He has a great example. I tell a hilarious story about one of my patients who carries the mth of our mutations and so he he has to have methyl b12 and methyl folate and it has to go under his tongue Because he doesn't absorb them like you and so I give him these things and we measure these and we also measure homocysteine And he comes back three months later and his homocysteine still highs b12 is low and I go you're not taking it He says I I take it every day. I said no, you know, I said you're not taking it He says I do I take it every morning. I said you you put it under your tongue, right? He says no, he says it's so sweet. I sweetened my coffee with it And I said, ah I said, you know, go go home start putting it under your tongue. I'll see you in a month Sure enough once he put it sublingual Everything resolved. So you're right. Uh, yeah, and so you could tell somebody Uh, you know here. Yes, you you don't need to go through that trial and error We can upfront know exactly what you're wired to do and you follow those instructions, right? Yeah And I'm I'm going to bring up one more example of I have a couple of very committed High keto dieters who go on it and you know huge high saturated fat diet And their their cholesterol numbers go through the roof which Quite frankly didn't worry me And they're feeling great like you said, this is about two months into it, right? But all of their endothelial Inflammation markers now which would be normal are now through the roof and they go But I feel great and I said, well, I'm just telling you long term That you may feel great right now, but this you know is is just waiting To give you a big surprise and it's probably going to be sooner rather than the later Yeah, they wouldn't have known that Yeah, you're right on because that that that's sensorial People go by feeling because why wouldn't you right? But there's certain biomarkers you can test for and then you understand where you're really at, right? Right, but the question is why what did I do wrong? Right, so that's where genetically we can sort of dive into what you did wrong So how does the DNA company Encourage users to keep up with their health recommendations? I mean what what's in it for them once they know all this stuff? Yeah, so and that's another big part of genetics, which is You know, it's not one and done like here's your report. You bought it go away, right? That's kind of have a nice day Yeah, it's more like we you should continue learning from that because your DNA doesn't change Right once you've been tested. That's what the those are the cards you've been dealt The science keeps evolving. So what we do is we keep updating the algorithms in the report So you log back in and six months into the portal and you're learning more things Right, there's new genes that have been added. There's new science on those same genes that you looked at before There's more recommendations. We learned about this supplement. We learned about this food We learned about, you know, blue light filter glasses are right for some people Some people don't need them as an example, right? so That Continue like you're the one thing that you should keep coming being able to keep coming back for and keep learning and learning learning Is your genetics as opposed to a blood test as a marker in time? Here's today that report is now no longer good in six months. You need to do it again and again again So it's kind of that gift that keeps on giving And we structured our research in that way to make sure that when you every time you log in you're learning more and more and more Yeah, I think you you just mentioned a point that's so important to make I can't Tell you how many people that will do a genetic test on like the apo E4 And then two years later I'll see them and they'll say Can we test my apo E4 gene again because let's see if I've changed it And I'm going no no no you don't understand, you know this That's unchangeable. I'm sorry But yeah, what you do with that gene Is is very changeable And um, and you know, I have a huge practice in apo E4 is uh because of that and Knock on wood. We're very successful knowing What you can do with that gene That's exactly what people should do. They have The DNA is guidance. Where do you focus right? What's not working? Now it just makes the clinicians job easier and people are fortunate to work with someone as brilliant as you The solutions are already there But it's you take the trial and error out the one size fits all is removed It's here's exactly what this person needs to focus on and by the way Dr. Gundry has the best in practice of how to fix that thing, right? So that's what you can do with this tool All right, so now okay, so somebody does your test and how do they work? With an existing doctor clinic or health team because quite frankly So many well-meaning healthcare people doctors nurses Just say What do I care about your genes? You know that that's that's your genes and You're screwed or something like that. How do I agree with that? We struggle with that regularly and we realized the difficulty was that the education gap First of all, clinicians are busy. Their staff is busy. They already know enough stuff They don't want to know more they're they do what they do So we did two things first of all The report that the consumer gets Is so easy to understand because we speak to the conditions and that's been a big problem with genetics It's not easy to use right here's your list of genes. What does that mean? Yeah, someone has to interpret it, right? So we the reports speak to the conditions anxiety low medium high risk Here's why and if you want to geek out and learn here's the genetics information also, right? So that's one the the reports for the consumer. I would argue that you don't need anyone's help to understand exactly what's being said On the other hand, there are some people that say now now that I have this I want to fix things I want to work on things. So there's two answers We have coaches that are trained on genetics that can help people Right that you can work on it. I need to lose 10 pounds. My mother had breast cancer I don't want it We can build programs to help people that but for your clinician We build clinicians summaries that go straight to the red flags Right now all of a sudden the clinician doesn't need to go through A stack of paper to figure things out. It's like sleep. Here's why they can't sleep and here's what's recommended Because they're prescriptive. We have to give it to the clinician. We can't give it to the consumer, right? But if you want it for your clinician, just tell us and we'll send it to them and all of a sudden they have The kind of document that they want they don't want to go learn something again They want tell me what it is and what to do about it and I will help you with that And so that's what we did those two things easy to use report Clinician summary that fits the way a clinician thinks and works so that they'll actually use it for you All right. Well, this has been great Where can your listeners get their own dna company test? so we if they go to the website we actually added a Sort of a discount for your audience because we understand that you know, first of all, we love the work you do My family's been i've i've read your books and my family's been following you for some time um, so if people go to the website the dna company.com forward slash gunnery Right, so the dna company.com forward slash gunnery when you get to the checkout there'll be a discount built in So you'll see that when you get to check out just it's our sort of gift back for listening today We appreciate and value everyone's time and thank you for joining us so So just do that the dna company.com forward slash gunnery You can get the test and report and you'll get a discount if you need more support in terms of coaching Being directed to a clinician that's tuned into this type of science and just contact us through the website We will help you with all that also right. Yeah, and just for my listeners and viewers you should know that For over 20 years We've been doing specific genetic tests that we knew now over for over 25 years That we could do something about so but you're absolutely right most genetic tests that you get It's gobbledygook and you're given absolutely no guidance. So I'm you know, I'm very excited about what you're doing and so Can't wait to dive into your dna and expose it to the world. Oh, I know. Oh my gosh, you know I'm such a private person, but okay Take care. Thanks very much and please check out the dna company and slash gunnery and get yourself a discount Sounds good. Thank you. All right. Take care and go get some cold All right