 people who are dissidents to establish an orthodoxy for good or for bad are the people who become the most threatening and therefore the most attacked and the most demonized. How, you know, so I guess let's talk about Tucker a little bit. What does he have to do where it's like something happens and he disappears? I think, you know, one, I think the tactic that you saw is remember after that massacre in Buffalo where the guy who was influenced by the people he said he was influenced by along those people and not Tucker Carlson, you know, went into a grocery store in a particularly, in a prominently black part of town that he chose for that reason and shot 10 people. Instantly there was an attempt to put the blood of those people at the doorstep of Tucker Carlson. So I think the strategy is to isolate him as this grave threat that we cannot tolerate. I don't remember, but Glenn Beck had a bigger audience at five o'clock hour, which is not a very popular hour for television than Tucker had. I mean, he was breaking insane amounts of records and at the peak of his popularity, he was off Fox News because he had become so radioactive to establishment prerogatives that no advertiser was willing to touch him and Fox got rid of him, even though he was bringing in many millions of people. So I think there's a line that you can't cross no matter how large your audience size is. And I think Tucker is flirting with that line and you saw the kind of attempt to basically start to say that he is too dangerous to all on air.