 You everyone has that and if you were to pull out your cell phone and just go on a rant about Carrie You would do the and you would do the little you would have those little things too because that's human nature But you know what's so crazy is that that's what we that's what we that's what we gravitate to We sit there watching it whether we have a negative opinion about it at the end or not We were on social media. We are on the internet watching videos of a bunch of random shit And it's like it's like it's but what's so crazy is that you have something to talk about a lot of people don't and in these particular cases Yeah, with these people you can see no one's a professional. It doesn't take, you know skill It doesn't and and I'm telling you you throw something out like that Yeah, you're gonna have X amount of people that probably have an opinion about you But then you're gonna also have those few people that say hey, I'm just like her She she she's just like me and those are your those end up becoming your followers those end up becoming your your your your best friends Those end up becoming people you close escrow with and and they came from people that saw you on faith There are people that came to you that saw you on Facebook through some random video But you happen to be targeting them because you were running a Facebook ad and they happen to live two miles away from you Right, that sounds cool. So let me ask you When you when you do this video Do I just do do I do it live on that? I have never done any of these video things It's not I mean I can do a video on On my phone and just upload it. Is that is that what entails or how do you go about doing it? Yeah, that that is all you're gonna do like you're gonna literally pull out your cell phone and Have your husband hold it, you know have your husband hold it if you don't have a tripod You can easily go to Amazon. Do you have a tripod? No, I don't but I've got a selfie stick somewhere Oh, yeah. Oh, yeah a selfie stick or even a very very inexpensive Tripod you can get one for like ten bucks on Amazon But yeah, you can put that thing up on your table sit back on your couch Do it however you want to do it like do it at home doing your car do it the office do it in front of your computer Do it however, but make it look super super authentic and natural. That's all it is Okay, that's easy. Now. I have no problem with that. That's not a big deal at all I don't mind doing that What let me ask you, you know the last time we talked let me see I only gave you on Facebook and LinkedIn for my IDs because I supposed to put that on my Facebook and In my business page right underneath the links, right? Yes. Okay. I need to do that That should go in the intro on the on your personal page and in the about section of your business page Right, I'll do that. That's not to do I you know what I've got Instagram But I mean I think it's the same as my Facebook on the because I pull it up on my phone And I don't even I don't even know how to figure out what my My link is and that I think it's I guess it's seedly 850. Let's um In fact, let's go to your Instagram. Let's see. Let's see if I can find you I've got hang on one second. I've got another folder with all this stuff on it. Okay, really pretty day here Okay, my Instagram. I know it's carry Lee 850. Okay, but I don't know Okay, so that's my password, but I don't know my um, I mean, that's my ID, but I don't know You cut out. I'm sorry. Are you still there carry You cut out try try maybe leave in the meeting and then and then coming back Like Go to the screen and click on leave meeting I think you should see that the very bottom if you scroll to the very bottom of the page Let me see. Oh, there you go. I got you now. I can hear you. Okay. Okay. All right Yeah, this is what I'm talking about. This needs to all match this This this is what needs to be either matching C What is it see Lee And or see Yeah, land or sea. Do you think that's stupid? No, it's not stupid. It's not stupid at all. I actually really love it It's just freaking confusing Okay, yeah, it's confusing then because it's yeah, it's confusing. It's confusing because really it's what it's seedly And then land or sea actually, you know what no no now that I actually look at it I actually love it. Yeah. Okay. Now. I see it now. Well, I see to the consumer It took me a few seconds to actually see it, right? But when I saw it I'm like damn. I actually like it See Lee see Lee land or sea I like it. I like it I really do Do you have that dot com? See now you're cutting out again I don't know why you're cutting out aren't you on your are you on your computer or your cell phone on zoom? Away from water, you know what I'm saying I now I can hear you now. I can hear you. I didn't hear the last five seconds Oh, okay. Well, I'm trying to Land or sea, you know, I sell real estate by the land on land or five C. Yeah. Yeah, I love it. I love it Okay, all right. So that needs to be incorporated though with all my other social media, right? Yes, like so for example Do you have the dot com? Okay, so on social media. So here's what every realtor does, right? They'll have a website from their broker and that's the link that your broker gave you and they said hey kary Here's your link Right, and then we take that link and we post it all over social media But it's just an eyesore rather than having this we want to have see lee land or sea dot com Okay, like we want to match everything. Okay. So I need to have that underneath my email right there. Okay Yes, well, I want this to be See lee land or sea So no more kary lee 850 You're gonna give her to that and then and then and then you already have the business page The business page the username see we want all the other platforms to look exactly like this facebook.com forward slash See see lee land or see Instagram.com forward slash see lee land or sea gotcha You're gonna just match them and and so this is the part you're changing out the kary lee 850. You're changing that part out Gotcha. Sure. Got it. Okay. Cool. I'll have to change that and then let me ask And then when you list them when you go to list them on your personal facebook page and in the about section of your facebook page That's where you're gonna list instagram write this down. You're gonna list instagram linkedin twitter and pinterest And and the dot com. So let's make sure the the dot com is available Well, this is the problem. Okay, and this is where i'm it challenge. Okay. I know I've got a pinterest account. I can't figure out Is is that pinterest forward slash then gonna be see lee land or sea is that insane? That's exactly what i'm saying It's not that now. It's probably not that now But but that's what i'm saying. We need to change it to that Okay, so we need to log into whatever the heck it is now and just customize the name So if I went with see lee land Or see dot com And then when people see that's the name you're gonna brand on social media That goes in all the website fields in all these platforms, right? And when people click on that when they click on that Then they can go over to your broker website Okay, so Wherever that what whatever that website is I also have a like a waterfront properties Facebook page too And my broker caught that I didn't have any branding of the firm So I had to put some uh, you know, I put a logo in there and said I was working for this, you know company. Um You know, I mean, so okay So just the website can be anything whatever you're doing I mean, first of all, you're not gonna be when we do start running facebook ads We're not going to be running it to this website because when you're on when you're running facebook ads, like let me show you Do you are you familiar with with with actual facebook ads like that? I am because I used to hire someone to do that kind of stuff for me. Gotcha. Got you that difficult I mean, I've done it myself like campaigns Um, but I don't know about ads like I don't know You basically, you know, you create an ad and they have to okay at facebook does and you set it up the perimeters Or where it's gonna go, right? Yes, there's a lot there's a lot more that goes into it which which I can I can easily teach I can easily teach you or we can just run run a few together, you know, the intro that's next That's absolutely next. We got to run that intro video for sure Like that's what we got to do next, but let me show you if I can see a random ad Here's a random ad. So here's a random ad video ad. They could be two agents for all we know Let's look at the name. It's molly pitman Whatever she's writing here Whatever but that could easily be two agents messing around like whatever but you're not going to do it that cheesy Your videos will be more value based and and talking about the buying and selling talking about benefits and advantages You know, there's so many different topics we'll go over but This is an ad. This is an ad when I click on learn more When I click on learn more so as I was saying you're when you do start running facebook ads You're not taking them to this website right here That's that's that's the number one reason why agents fell With facebook advertising is because they'll run a facebook ad on a listing Or whatever or they'll just run a facebook ad trying to get someone's attention like these like these guys are right Or or whatever and then and then the moment I click on learn more It's taking me to a website and the problem with a website is that it's a website And on a website, there's a million things going on So if you're paying if you're paying for me to see your video, which you are That intro video we're literally going to pay to get people in our local backyard to see who we are Right if i'm paying and and i'm paying for people to also click learn more at the end of the day We're paying for that it's an ad right we're paying for it Right i'm clicking if i'm paying for people to click And they end up coming to this website where there's a million things going on and before you know it They don't even enter their zip code Right they don't even hit search because there's too many things there's too many things before you know it I'm over here clicking over here. There's too many things going on with the website And so let's see where these people take me where these people take me is they take me to one single page First name email save my spot That's it So when it comes to real estate, I have a bunch of different pages one for for looking for buyers one looking for sellers So we'll go into the actual strategy, but Video is for sure it's for sure what you got to that intro needs to roll next you have to roll that next Okay, okay, that that's all these links. That's one thing all these links are one thing But now your light count is up there. So now you have a good amount of likes So we're good on the light count now. We got to just introduce carry to our local area Okay, all right Like that's that's what it comes down to once I do that and I go up to post it and I post And I upload that that photo that link of the video Dude, then I run a campaign or is that what I pay you to do because I think we were talking about how you making money on this David So you're going to tell me what you do for me on that. Is that right? Yeah, well Our my whole thing with you was to was to take care step one Which is yeah Listing all these links and then running the like ad and then if I don't take on everyone monthly because not everyone is willing to go all in Two reasons one reason is not everyone's consistent with a video What I want to do is I want to literally roll a new video of carry every single week to your local backyard Okay So that puts the responsibility on the agent or on the broker and they have to really get this video done And sometimes life happens and you're busy doing other stuff, right? You're busy. I mean, you're so you're so busy It's not even funny. So sometimes people don't have time to do that damn video And that's what it's all about is a weekly video Targeting your local backyard Okay, easy easy because That's what everyone says and before you know it 15 days goes by and I don't have a new video from them Okay, um But I think it's super easy I think if I was a realtor because remember, I don't know if you remember me telling you the first you know the first time Around but I was a lender. So I was on the mortgage side of everything. I did that for a long time Well, at least it felt forever not forever forever, but six years And so I I I always tell myself now that I know marketing and now that I know facebook ads and now that I know Social media marketing. I'm like man. If I was a local business owner again I'd be crushing it if I was a loan originator again, but see when I was in al low I was focused on the country. I was my lender was licensed for all every state So we were crushing mortgages in every every state, but someone like you that's local A video it's so crazy carry like if if you're comfortable doing video. I'm telling you yes I want to run them for you I want to run them for you every week and I want to capture leads I want to capture buyer and seller leads Okay, and so number one reason why not every agent's consistent That's why I don't take on everyone monthly and then and then number two not everyone has the budget Because now now it's going to take a few hundred now It's going to take actual we want to be putting in at least at least 100 to 150 a week into facebook ads Okay, so if you're at let's just call it five six hundred a month Going into a video every week going into a video going into an ad every day Targeting your local area. I'm truly convinced that that's what it's all about But every agent is still posting every agent is still worried about all the little things that don't matter It just doesn't matter. You need to just I mean put yourself out there carry your local area The only way we can reach them is through a facebook ad Okay, it's the only way like how else are we going to reach them? It's not on social media. They're not all my they're not my friends on my facebook page So basically what you're going to do with with my if I do a video you know how to strategically post it So, yeah, are you kidding me? I do that. I get more. How do I get more buyers and sellers than that way? How does that come in that people are going to be calling me or is this how and how does that work? You know How does that work? So yeah, there there's there's um Did you ever you never you never read my book, right? You never read. I don't think you ever read my book You didn't read my book. Did you I just saw the video? I just saw that little video That's it. But that's the only thing I need to read your book You don't have to you don't have to at all. But let me um, let me pull up There's two there's two types of realtors that I've that I've came across in the last few years. Well since 2016 one Type of agent or broker is the type that that actually has absolutely no time They're not tech savvy at all. They're busy closing escrow's and that's all they care about But they know the importance of facebook ads. They know the importance of social media marketing So they ended up bringing me aboard, right? That's that's one type of agent and then the second type of person Is the type that actually wants to learn it themselves that actually wants to know every little detail How to run the ad how to post it how to capture the lead all that And so I ended up writing a book about that I ended up writing a book about that and it's what I call the Five steps. It's five steps step one was was your link customization. That's what we did on your page We're gonna well We got to finish that part of the of your page is linking all the names making sure every every name is matching Right. So in this course, I literally go through in video teaching everyone step one Step two, I'm literally going in these next four videos teaching a real estate agent how to run the like ad Because I ran the like ad on your page took it up a couple thousand really fast, right? So i'm teaching people in this course at step two Step two is to is to is to run that ad step three is now where you and I are talking today And that's now That intro video Okay video ads that are going to start going out every single week So to answer your question your original question, you know, what's it going to take? I'm either going to teach you through this video series how to do it yourself or Or you're you're going to say, you know what david? Here's a budget go crush it for me Okay So so so to answer answer the question even further it comes down to running video ads It comes down to running video ads targeting your local area Where we're writing out basic texts getting people to click on learn more Go to a landing page. Let me show you an example of a landing page These are a few landing pages that I have running right now Um And these are the pages that I would be using we can always customize it change out the color change out the name Things like that, but let me show you some basic basic pages That capture a lot of leads And and and these are two different pages one page is for buyers Um And this is this is if you have no listing, right? Let's just say you have no listing and we're looking for listings Or not. We're not looking for listings. We're looking for buyers We're looking for people whether it's a first time home buyer, whether it's someone just buying their second property Whatever, these are people that live in our local backyard We're reaching them through video marketing and when they click on learn more when they click on learn more They're coming to a page. So remember every facebook ad This was an ad anytime you see the word sponsored that is an ad Let's scroll down and let's see another ad because i'll show you everyone is the same there goes carry Let's show you Here's sponsored Okay, here's a random video of whatever these people reality. I don't know who that is oh selling your home soon Find out what your home's worth Perfect. That's a perfect example. Find out what your home is worth and see how realities local agents and flat fee will save you thousands on commissions video I click on learn more And they're taking me to to one single page very different than your website very very different than your website And so as I mentioned every agent's taking me to their website, but no one It doesn't work. You have to take on a one single page where you can capture the lead It's all about capturing leads. That's all I want to do for carry is bring it doesn't work Oh, are you that why would people advertise on facebook? You know if people were advertising all day. So for example, for example, whether we're looking for buyers or we're looking for sellers So and it's running to your local area. They click on it and they come to a page like this Welcome to the San Diego homes under 300k list some of these homes even qualify for special financing So let's say we were promoting, you know looking for buyers and and and these people are in your backyard looking for property We want to send them a list They click on that they enter their name email send me the list And that's step four the landing page is step four your video was step three your likes was step two Linking all the links and customizing all the all the instagram names. That's step one So now step four is taking that video step three to a landing page step four is this landing page So to answer your question even further I want to start driving traffic. I want to start driving clicks to a landing page Where we capture the lead And put them on an email list and actually the email list Where we have a handful of emails that i'm going to have you write up Because you know, you know your avatar. You know your consumer. You know your client, right? You know the type of information they need if someone is is is on the market to purchase What can we educate them with right? You have all kinds of stuff that you could probably let me know, right? We want to put that into a handful of emails. So someone is looking for homes. They're looking for property They want your list. They want to know what's on the market And so they come here. They opt in they're automatically going to going to receive that email of a link to maybe click on And it goes to the mls or link to click on then it goes to your website After we capture the lead we it's all about capture. It's all about lead capture. It's all it's about That's great. Okay. That's great because i'm creating a database and i want to i'm trying to build my business the right way But I haven't been just it's like I feel like squirrel. I'm all over the place. So look kary. Look kary It goes from a facebook ad I'm clicking to a page like this to given up their name and email And now we have an interested an interested buyer at least it's someone that's looking for property Why in the hell would they opt in for this right if they weren't looking for real estate? They live five miles away from me Right i'm targeting them with the facebook ad Okay, the power with this think of how powerful my my email was with you yesterday Do you know how many people I had like a ridiculous a ridiculous open rate? On that email yesterday that you watched the video on everyone opened that email So so what i'm saying is once we get the email we got an email That's what we got. We got a name and email Right that your the next step, which is what I call step five and that's what I was showing you my in in this actual training course step one Step two the likes step three your intro video step four Landing pages and then step five is that email auto responder when they come to your page And they opt in That email auto responder is what's going to be emailing them valuable content Getting them a schedule an appointment. Okay so So we're gonna we want to have a pipeline of people In that local area going to a page where they're looking for homes like they can go to something simple like this Or or whether you're promoting a seller guide That's what I would highly recommend is getting your hands on a seller guide. You I know berkshire has one for sure There's all kinds of information you guys have right. Do you have any type of like pdf or like a brochure? Yes, right you have all kinds of marketing material This right here is super super powerful. This is when we started looking for listings. So these are seller leads so so they're they're seeing a video of Carry for four minutes talking about the top seven ways to increase the value of your property before you decide to sell it It's a four minute video carries in her living room drinking her morning tea Going on this four minute rant about the seven ways to increase the value of your property before you decide to sell it Okay, and that's a simple video you did on your cell phone We run that as a facebook ad and we bring them to this simple page Okay, awesome simple tips to raise the value of your home before selling it. Yep, it's free I'll also send you a step-by-step plan to getting started Get my seven tips here. They click on that. They enter their name email phone number send me the tips like let me let me um Show you an example This goes send me send me your tips Now carry just captured the lead you just captured the lead that of someone in your local area that wants to know How can I increase the value of my property? Right, and then they're taking to a page like this. Thank you for downloading your free report I just sent the list to your email And then right here is where we can also put a link getting people to schedule an appointment What I would do on this. Thank you video on this. Thank you page. Here's what I would I would do Look if we're looking for for buyers We would send them to something like this if we're looking for sellers We would send them to the other one when they enter their name and email. This is what we call a thank you page So they enter their name and email They click submit they go to a second page. That's the quote unquote. Thank you page This is a thank you page. So this right here is just letting people know. Hey, this is where I'm on social media You can click here and and follow me on facebook You can click on instagram follow me there here all my platforms But what I would suggest is this being a video of kerry And that would be a one minute video. Hey guys, just thank you so much. I just wanted to personally introduce myself I know you just opted in For my seven tips on how to increase the value of your property I just wanted to take a second to just say hello let you know who I am I did I did send it to your email and so you'll be receiving it via email in the next few minutes But hey Make sure you check the emails that are coming out over the next few days because I'm going to be sending you More information on on just different strategies that will really help you On on making a decision of selling your property this year. I'm super excited to connect with you Thank you so much for following me and if you want to chat soon There's a link below where you can click on it and it'll take you straight to my calendar where you can schedule an appointment I'd love to talk to you chat soon That's an email. That's an automatic. That's an automated email that went out a day later But but that could be on that could be you on video. Excuse me That was that was you on video telling them that or and or that's also an email that goes out to them tomorrow And so all you're doing you you you may have a crm or a database now But I I I know for a fact you're not automatically emailing them You don't have a drip system set up most likely where emails are going out to them every other day Or do you I think I lost you carry Sorry about that carry that's cool. That's fine. Okay all I was saying on this. Thank you video It's going to be you Introducing yourself they just opted in whether it was for a list or for or for this pdf This would be a buyer or a seller guide Get your hands on a seller guide. That's what we want to start giving out So in your videos the call to actions in your videos would be hey and don't forget to click learn more Don't forget to click learn more To download our 2020 seller guide Okay, that that can go in the call to action of your videos Because now we have something to give now now now the video is somewhat more way more valuable and way more relevant Because we're targeting people in our local backyard and we're we're just simply promoting a free giveaway. Hey guys This is carry. I just want to say hello. I'm on my way to an appointment one of my friends my neighbors my client She's super fired up. She she's going to be getting way more for this property that she's listening You know, whatever you got you can go on a two minute rant about that type of stuff carry And this could be a video and this could be a video ad and in that video in that simple video You're just simply explaining what's going on your documenting your day. That's what I want you to start thinking in these videos Is document your day? Okay, don't try to create Document your day. Okay document if you're on a phone call negotiating with your client Have your husband hold the phone for two minutes while he's while he's talking while while you're on the phone David, how long should the video be a couple minutes? Keep it simple Okay, two minutes three minutes. It doesn't even matter longer than a minute though for sure Okay, but here's my point you want to pick one either. We're going to go after sellers or we're going to go after buyers Okay, you want to pick one you want to pick one that way it's easy that I only I only recommend that So it's easier on you creating content. Well to be quite honest with you Let me see. I've got three sellers opportunities right now And I've had less buyers and it's probably made my life easier to be and harder at the same time. I don't know how to explain it um So it probably better if I became a listing more of a listing agent kept up with that because it's going to give me buyers in the background with it and So be smart And that's why like obviously you're gonna you're gonna you're gonna master everything, right? You're you're a master You're perfecting your craft no matter what buyer seller. Whatever. You're a professional. You're a true professional But the way I would just simply strategize this quote-unquote facebook campaign Is let's just focus on sellers Okay, let's let's dump a marketing budget into facebook ads and let's focus on sellers And offline do what you do offline, you know, I mean you'll always take a buyer, you know I mean, but but yeah this right here that that that can make it easier for you So now every week you got to just think of a simple topic that we can talk about To give some value to a seller to anyone in the market that's selling their property Here's my two minutes of of what's on my mind And at the end of that video, here's my point At the end of every single video There's a call to action And hey, hey guys, don't forget to to click learn more like let's go back to an ad Don't forget to click learn more because I just released our 2020 sellers guide Giving you all kinds of amazing information when it comes to selling your property at top notch dollar in 2020 Don't forget to click learn more click click learn more and I'll email it to you right away. Have a great day You know, that's it. That's it. That's it. That's it. And before you know it people are clicking learn more They're coming across a sponsored ad they come across this they click on this And they're able to download this is one way they can do it as well as they can just simply come to a simple form like this Because the landing page is what I pay for like I pay for these landing pages So if we don't want to pay for the landing pages, then we can even use something like this Where facebook provides a form look this was a simple ad that I saw image. It's not even a video It's an image and I click on download and a simple form comes up and the lead is captured Okay, so that's one type of ad that that's the only other type of ad it's either we're going to take people to a A web page to capture the lead Like this is the one over here Where they're going to take them to a web page To capture the lead or we're going to simply keep them on facebook This is keeping them on facebook because this this form is a is a facebook form And that's the second option. That's the second way not even option. That's the second way. There's two types of ads I'll be running. I'll be running this type of ad And then also an ad where it takes them to a page Okay, those are two those are two different lead capture ads for sellers And and all I'm saying is that if we had something tangible if we had a pdf that we can give away That becomes the centerpiece of our content and that becomes our bait That's how we capture leads So It's by giving away something free and then that's why in my case I give away my free book my book You got to go get go go get a copy of my book. I'm talking about these five steps Step one the links step two the likes step three your intro video step four this landing page Step five now that we now that we're taking them to a landing page now that we have their name in email Step five is now we have to email them. We want to send but we don't want to have to physically do that every day I don't want to be emailing 75 people every day, right? You have to put it in a crm that has an auto responder So step five is the email auto responder because what I want you to do is I want you to spend maybe two hours on a sunday While you're drinking a glass of wine or whatever you do and just write out 10 emails 10 maybe three second three sentence And in each email is a call to action to get people to click the link to schedule an appointment So all these emails that go out like if you download my book I have emails that you'll start receiving And they're all automated and there's call to actions and every single one of them with a link to click on to schedule an appointment I'm trying to get carried back on the phone Okay, right and as these sellers as these potential people in your local area start to download your guide You want to get them on the phone? And and if they don't give you their phone over the moment they clicked on your ad look They just clicked on your ad they came here right away. They they don't know who the hell you are yet That's why running video every week is the most powerful because once you do and your local market starts to physically see your face And see all your not all your nuances Everyone has nuances once they start to see that of you as well They're going to become indoctrinated because you're giving out good value your videos are based on good stuff It's not like you're talking about your cat You're actually educating people and that's the purpose of these videos is to educate people in a two to four minute video educate them on that process And also document what you're doing document day in the life document. We watch reality tv That's also a k social media when people are just randomly documenting what the hell they're doing Okay, all right. And so I want you to document take, you know Little segments of your day and get it on get it on camera And there's nothing fake about it. Be as authentic. Don't even don't even maybe don't even think the camera's there You know, if you're on the phone negotiating cameras in the background your husband's holding it and no one even knows Like you're just randomly shooting it right start creating this type of content Start creating and start having fun with it Because what do you think about what about what do you think about most people don't like real estate videos really? Yeah, yeah And they really like to have a story like know about the local market Oh, yeah, weird if I went into like a new restaurant said, hey, just want to let y'all know i'm at this restaurant Here's the manager. Hey, what what's your favorite entree? What is the favorite entree at this restaurant that people should really know about then say hey, listen Let's you know just wanted to show that to you because this is right around the corner from a listing of mine That that you know, this is which this is the kind of you know home base that you guys can check out like like incorporate a story with it Like a like a local market situation like educate him about what's what's out there. You know what I mean? Oh, yeah Oh, yeah, and then you tell that business owner say, hey, this is going to be going up on my facebook page But most importantly i'm going to be running facebook ads to our local area every week And this may be this may be one of those videos And and so and you can tell it to him say hey and and so he'll love it He'll love that type of exposure and just say hey once I do post it make sure to share it You know connect with him on facebook or her connect with them and and share it to their business page have them share it From their business page, you know, I mean and right you just create this nucleus all in that local area Okay, yeah, all things like that videos. That's all we want to start doing that's all we want to start doing It's putting up more video But see that type of stuff that can also make a good ad or it can make just daily content You know, you could take a simple 30 second clip like that and just post it on instagram Okay, like that that that's what I want you to start doing start showing what the heck you do like start showing that And so but but but but the whole objective also we can't forget the focus the focus here is one video a week One video per week actually has to be done You know where it's not just it's not just documentation Maybe it's it's actually, you know where I have to schedule it and and we have to You know delegate, you know an hour a week to making this type of video because although it's on your cell phone Although it's super super simple and selfie style You still want to focus on that one. That's the ad that's the ad The ad becomes that that that that selfie style video that you actually planned out versus everything else I'm telling you to document If you're going to a restaurant and you happen to get the owner document it That type of stuff is is good for for quote unquote social media And that's organic right but the ad the ad would be would be more value based the ad would be again targeting sellers What can we educate sellers on carry you have so much knowledge? It's not even funny You know so much about the buying and selling of real estate. It's not even funny You know more than 99 of your entire city, you know more than more than 99 percent of the entire state and country That's a fact You know more about real estate So now all I'm saying is that it's time to it's time to it's time to educate and it's time to do it via Video do it do it via and it's time to do it via via two to four minutes segment Videos every week. Okay every week and and that's what we're bringing to our local community We're going to stand out by by educating and bringing value And and and and people are going to are going to become indoctrinated They're going to they're going to feel that they like Know and trust you all because they see you video in video Even though you have the craziest nuances as well They don't care people love that people gravitate to you right that you attract you you like attracts likes So you're going to attract your your person no matter what it's going to happen through video No matter how you look has nothing to do with how you look and that's why when you saw some of those intro videos You were probably like damn She really put that out. Huh? You were probably thinking that right because you you probably were bored with it or whatever but i'm telling you 90 percent could think the way you were thinking But that 10 percent that actually found her Somewhat, you know business. No. No. No. No. I get it. It was just it was this seemed they seemed just kind of of course Right. Yes I have so many carry. I have so many where you'd be like, what the hell is he talking about you like but at the same time That's what i'm telling you it's the authentic authentic Okay, well then My first thing to do then is to create the video Okay. The first thing is to get the instagram the twitter and all that aligned. Okay, so I got to figure out how to do that because I do have I just have my facebook I got to change some of the things on i've got to get it all c lee land or c. Okay Well, let me let me do that part for you. I just want to now that we know the name We're going to go with that name right with that one name c lee land or c Right, right. Let me do that part for you. I'll do that part for you Do we need the dot com? Actually, you know what? Let's see if the dot com is available. Let's see if the dot com is available Yeah It should be it should be for sure Perfect. It's available. Okay And and I and I think I have a discount code where we can get it for 99 cents for the first year So every year every year it's like 11 99 a year. That's what everyone pays for a domain name Okay, whether it's through go daddy or any other name provider does not matter We all pay about 12 13 bucks a year And so this one right here 12 bucks they want, you know to purchase But I think I have a coupon code. We'll need it for a buck. So as long as we know it's available That's good. I'll get that name for you. I'll get that name for you and registered under under you And if I feel this name later is annoying. Do I do I change it and change it all? Is that what you do? I mean, is that kind of like for people like this is really a long name carry doesn't seem right I don't know. Yeah, we want to change it all we want to change it all But at the same time if if you're not super super sold on that name today right now, then think about it Think about it. We'll get that part up. Don't worry about that part We'll get that part up takes me two seconds Once we figure out the name once we really know that name then Setting up everything else is easy So but yeah that that needs to go up those links and then um, and then we got to just get this intro done What but is it just going to be an intro or do we want to run something every week? What do you think what is the budget there? Are you physically there where you actually think you can pull a video every week? Yeah, that's not a problem. I can do it all No And and where were you at again carry what what area? I'm in pet. I'm in Pensacola. You're in Pensacola. Yeah Okay, so then let's crush it. Let's run a let's run a new video every week. Like what's today today's um Today's thursday. Do you think you can have a video done by? I don't want to rush you like don't rush it have fun with it Don't rush it. But do you think you can have a video done by? By saturday, I could I can do one tomorrow. I'm going out of town Saturday afternoon so I can do one tomorrow do one tomorrow and let's post it Saturday morning And let's have it go live targeting everyone in your local area saturday morning at 6 a.m Okay 6 a.m That video goes live and we want to run it. We want to run it either first Yeah, we want to we want to run it for seven days. We want to run it for seven days And then and then and then the following the following Saturday that's or that next saturday that day Actually, well, it would be sunday. So if we ran from saturday to saturday, then it would be sunday when we release the next video Okay, all right, okay So put it down on your calendar where where yeah figure out what day works good for you and And let's talk about selling get your hands on a seller's guide. Get your get your hands on a seller's guide That's what we're gonna need. Okay, which what's your um, where's your where's your book that I need to read? That is that is that Yeah, go to all I'll email you a link. I'll email you a link for it. Okay. All right. I'll email you a link for it Okay, get get a copy of that. Just go you can read that in 20 minutes. I mean Um, but it just covers these five steps it covers these five steps and texts And I really think you'll you'll get some value and some more clear understanding of all this What's our budget? What do we want to what do we have to to put towards capturing leads? Okay, well, then, you know, what you said recommended like 150 a week, right? Is that what it does? I'd like to start out 100 a week. Okay and see for a month what this brings me and then if it rolls Then I can roll more. You know, perfect. That's what I would think would be smart. Okay. Yeah That'd be that'd be perfect because and then what what you which was the leads come in and there's a crm It all kind of evolves into a crm where I can go ahead and access that and Really create a business with it. Is that what but I'm getting Okay, this this crm that I use I only use it because it has the landing pages Which I which is what I need if we're gonna if anyone's gonna run a facebook ad You're either gonna run it to a facebook form or you're going to run it to a landing page 99 of every single facebook advertiser runs it to a landing page So as you just continue to scroll through your news feed and you see a sponsored ad Start clicking on them and seeing where they take you you click on learn more 99 take you to a landing page. This is a landing. Well, my manager My manager's manager's got some kind of landing page on her So you can see it like if you want to know more information You can see it. I'm wondering what she's uh using. Um, ask her if she if it's a landing page or a website There's a big difference. This is a landing page one page One button nothing else and so there's so many fancy real estate websites where None of them capture leads because they're too fancy Like this right here is as basic as it gets like this is a landing page So all I'm saying is that 99 of every facebook advertiser in any business Will run an ad to a landing page So the software that I use is this one this cartridge one, but I use it because of the landing pages I use it because of the email auto responder That's the second thing we absolutely need And then I use it thirdly for the videos as we start to email videos to our prospects on our email list We want to start putting out videos. I use cartridge for that and then and then fourthly the last one I use it for the calendar As people are getting my emails. I don't want them to just reply with their best time I want to be able to write in that email and I want this email to be automated. I want this email to go out nine days later Because five emails went out prior before this one because they downloaded my seller guide Two weeks ago Right and they're on my email list. We need an email auto responder and in those emails There's links for our calendar that gets people to schedule appointments Okay, this is like basically like your database basically your database. Yeah, this is my crm This is my database. This is this is where I manage my calendar my videos my landing pages And my email auto responder you be managing So this is what you're doing your you've got your crm and you manage everybody else's crm Basically, and you when when let's say that I have access to it Right. Is it shared access where I can go in and then I get So it's like a membership then right? Is that what your is that what it's about? Yes, but but but to tell you the truth. I don't even put you on this right right now This is a membership. I pay 99 dollars a month for this software And you'll you'll pay that much for any software or more that's this is a normal rate for every every software, right? So that's what it comes with though. That's why it's it's it's worth every penny But it's only for those that are actually running facebook ads consistently So if if you're someone that's going to just come in just kind of testing the waters And seeing how it goes for 30 days just to kind of see how it's going to go Maybe you might not even need your own software just yet You you might be able to just maybe use mine like if I just maybe if I just created created a few pages in here for you And and and ran it for 30 days And ran some ads and see see if it actually brought you anything Then you can go get your own account where yeah, you'll now have full access And that's your name on that username and that's your password And you can log into your own account and you can manage your own pages and see your crm and all that Because that's your own account now That's that's 99 a month. That's where you would be in I would say month number two Okay, so month number two you'd go get your own account because now you know the damn thing's working Now, you know the landing page of the email auto responder, you know the calendar so All that is is is worth every single penny, but you got to be you got to be you got to be you got to be you know Diligent, right? You got to be you got to be convinced. You got to be you got to be convinced and you got to be all in Okay, you know because Yeah, so that's what i'm saying. That's why it blows my mind carry 400 when you make four grand per deal It's like what that's every real estate. That's that's the third reason why I don't bring on every one monthly because everyone's afraid to spend money You're making thousands per one deal if if we brought in one extra deal Right, you'd be you'd be insanely disgusting profitable I mean, I'm paying like 700 a month for zillow and it's not lately You need to cancel that that needs to come over here 700 and 400 you need to be putting over You need to be putting a thousand a month into facebook ads right now Okay, but like I'm not kidding like like like a lot of people are looking and reading over this they go on zillow and they see my um They see my reviews. Yeah, that's a lot of buyers Oh, yeah, of course, of course But you'll be able to to target them via video in your local area and create your own brand You know create your own brand and still capture that exclusive lead You know, but but you don't want to if I get if I get like if I get one Lead from from this facebook ad for $400 then then I did that I would definitely, you know Get rid of zillow or you know cut that back Minimal you got one lead or if you got one deal if I got one deal Yeah, of course, of course, but but but what I'm saying is that's still that's still spending pennies Right like compared to what you make Right. Well, right like it's still that 400 is a joke. Like are you kidding me? But at the same time it's still workable. It's still workable and we're gonna run with it It starts small. We're gonna start small. I'll scale up with you that that I'm all for that too I'm just speaking out of you know, I'm just speaking my mind where it's like, yeah, right Come on like when I wasn't now low. I was making, you know, 10 15 grand per deal I was also spending 10 grand to go get to go get the deal So because it made sense to me Right, you know, and that's why with you that's why what are you making five per deal 10 per per deal? What are you making on average? Let's just be transparent On on how much money am I making per deal? I'll be with with with zillow. You're talking about no No, just if you go close a real estate transaction right now if you go close the real Yeah, per the average, I guess, you know anywhere from You know three to nine. I'm telling you carry 30 percent of that 30 percent of that commission 30 percent of that commission needs to go into facebook advertising So do the math on that you're you're I'm over here freaking you out saying a thousand a month Do the math on 30 percent of your net of your of your deal of your commission That's what I'm saying should really be in facebook ads So what is that a couple grand a month three grand a month, right? That's what I'm saying like But we're nowhere near that right now, but that's how I want you thinking like I want you know, no If it works, yeah, you bet if that's what if the people if I get you know If I get leads and I can turn them into opportunities, you bet. Yeah, no doubt because um Zillow is not getting me anything that I'm really interested in so Yeah, what and when is your contract in with that? It's month to month. Oh my gosh carry cancel that damn thing now cancel that now we need that 700 for facebook ads for the next 30 days We do we just do well, I want to I want to see how it goes I want to see if I even what responses I get you know from it I want to check it out first nothing changes nothing changes on your bottom line anyways If you were to allocate that over here nothing would change nothing changes Well, yeah, it does because I don't have my uh, then I won't have my zilla reviews on gotcha gotcha gotcha Okay, so that's and that's where people go people go to zillow a lot of people go zillow and I've got I'm a premier agent there And why am I a premier agent because I spend that much money a month and that gets me leads people call and they see And that's kind of yes. Yes. Good. Okay. Well, then if it if it ain't broke then don't fix it, but you're telling me it's broke Well, I'm gonna do some more reviewing on it and see how much it's really worth I may have to you know kind of transition that to um Alabama if I want to sell anything in Alabama too, so okay perfect perfect So then so then at at that budget at your budget Maybe we can do do you think you can get a seller guide or what do you think? Do you think you can get your hands on a seller guide or anything like that? A seller guide when you were that seller guide that you refer people to yeah, do you think you have one like that? Oh, you oh, yeah. Oh, I took my resources. Yeah. Yeah, like tips and how to sell. Yeah, I can get that. Yes. Yes Yes, this okay. So if we have something like that, this is what we're going to want to send them to So in your videos, that's what we're going to start saying the intro video Yeah, you can even mention at the end of the intro video at the end of the intro video Hey, and by the way you guys I just want to let you know I also put together a free Seller guide it goes over the seven or whatever you want to say, right? But that that's that's the the the you know the somewhat, you know the the the groove of it You would say something along those lines and and and just say hey, don't forget to click learn more So remember that remember that write that one down. Let's go back to an ad real quick every ad There's a learn more button. So just like this this one says sign up that one's probably for a gym or something But let's go to any other random one um Here's a sponsored ad There is sign up another sign up, but it's either yours is going to say learn more So that's all you got to get in the habit of of remembering. Okay, learn more Don't forget to click learn more right below to download your 2020 seller guide You know giving you some awesome awesome information regarding increasing the value of your property if you decided to sell whatever You know, I mean something like that, but that's the call to action carry. That's the call to action So again if if we can release videos every week and just get get thousands of people in your local area to see it And and start downloading that that book you would start capturing leads And and and again the whole magic behind it all is your email auto responder That is that is sending out emails every day on your behalf getting people to schedule appointments Okay, okay Do you have people that how many how many agents you work with how many are you currently working with how many I have I have literally I've been doing this exact exact exact step for step process strategy call it whatever you want to call it. I've been doing it exactly Since 2016 so I literally have 100 I've taught this and I've done this for hundreds of realistic agents But as far as monthly as far as monthly, I only try to keep a handful Because that's why I showed you my course What I'm focused on it's in 2020 is I'm focused on teaching you guys how to do this yourself Okay, because because because what I've learned in the last four years talking to thousands of you guys Not everyone has the monthly budget that I'm that I'm gonna actually end up asking for Which is really a couple grand. I mean that's when and we're not there right now But that's where I eventually want you because it's like because as I'm telling you you make a lot per deal Kerry you need to be taking a good part of that and putting it back into this So we can go get more deals Right, okay, so that's better. It's better than zillow. You're saying it's better than other things to capture. Okay Well, I don't want to say it's better because then I sound super biased and I sound fake I don't want to say it's better. It's just different. It's a different branding. It's a different It's where everyone and their mother is at Right Everyone's on facebook. So if you and so if your whole objective is to build a company and to build a brand and to and and and and To get the attention of our local Audience of a local community to get the attention of my neighbors. How else am I going to do that? Okay, zillow zillow, but how is zillow doing it? Zillow is spending advertising. No zillow is spending millions of dollars in internet advertising To get people's attention to get to their website Zillow is the biggest spender with google advertising and the biggest spender with social media advertising They're the ones spending to get the consumers attention To get them to their website to look at a property that kerry had listed Zillow is spending all that money. That's why they're charging you per lead so much They're spending the money getting the attention. I'm telling you you spend the money you spend the money and and I'm telling I'm saying that that money is a fraction Spend that money on your own brand via video to target your local area And and I'm just saying the only way we can do is through facebook facebook instagram also But that's pretty much it and facebook is where everyone's at anyways. So it happens to work out And just for the for the cost when it comes to just budget like it's a joke It's a joke. It's a joke So you only have a handful that are doing it monthly that I actually manage that I actually manage and run these ads for Everyone else is buying my course. Everyone else. I'm pushing to buy my course. My course is 500 So I say agent, right? Yeah, so I I say hey go buy my course for 500 and learn it yourself Or you're gonna see or you're gonna end up paying me 500 To run them for you. So if you want to run 100 a week, that's where I would be I would be at 500 a month just to retain so I can run these ads for you and create the landing page And set up the email CRM database where these people are getting emails from you every day now I have to set all that up Okay, so and I have to manage that so I don't want you to manage anything this first month. I want you to make one video Okay, but but again not everyone has the budget So that's understandable as well if you have the budget we need to we need to get up and going like and if you're willing to make a video We need to get up and going You know, we need we need to get get up and going because you're either going to pay so in 500 a month Like you were before you were paying so in before or you're going to learn it yourself And more my where my passion is that is actually teaching and so that's why I I'm pushing my course I'm pushing my course on people more than trying to take you monthly Okay, but but if if you don't have the time or the patients or even the want to even learn how to do all this Crap yourself, then that's fine, too. I'm here for you as well Okay, and and and and it doesn't take that many deals to be able to afford me per month at all at all One deal would pay for me every month. Okay, right. So so yeah, that's interesting. Okay. It depends on how lazy I am, right? the It's a $500 course which teaches you all of the things that you're going to be doing or charge you mean monthly basically, right? Okay, right, right? Well, yeah, that's that's you couldn't have said it better. I mean, okay So that again, if you have the time and the patients to learn it, then yes, this is for you If you just want to focus on closing s grows Then I'm here for you. Okay. And when you when you set up something like that with you Is that something that you charge monthly then or is that something you have to charge quarterly or yearly? No, it just depends on it just depends on you it depends on how how how how Hard we want to go. I mean, okay We can we can go on for for January capture a bunch of leads you go close a bunch of deals And you and your husband go to Spain for the next three months for all I know And no, you wouldn't need me after that like then then we would just you know, not go on month number two If you want to keep going. Yes, let's keep going like and that's why I want to take you from 500 a month to 2500 a month That's where I really want to take you but to only get there we have to be closing deals Right, I have to be bringing in leads Right the only way to see you in month number two is to is to produce in month number one Right because no, I don't have there's no contract. There's no annually. No, there's nothing like that to answer your question It's just let's just run. Let's just go month to month I can go put all this together for you the landing page the email auto responder the the seller guide Making sure that everyone that comes to the page and they opt in They're going to get that seller guide email to them right away. I'm going to set all that up for you And I'm going to manage that for you. That's a daily thing Okay, that's not you know, just set it up one time and and it can just operate you can which is what I do Which is the power of email automation you set up an email once and it goes out every time But someone has to still look over that Right, so that's what I do daily. I look over all of this I look it over for our landing page is making sure that everything is proper here making sure that those emails are going out And making sure those ads are running. I'm looking at these ads all day every day These are ads. So just in the just in the last few months 8,300 spent on a bunch of ads and every single one of them is real estate Okay, so I just I just I just know if you can do the video If you could put literally a few hundred a month into facebook ads, we would crush it. That's all i'm saying Okay, cool. So the next point the next step is besides getting myself online under that that address I'm putting that on my facebook and my um And what are from properties my other facebook and then put an intro video Not the intro video but Get on my social media Square it away put it on and then do my i'll do my video tomorrow Perfect, okay, and then i'll i'll send it to you and I guess we go from there. Is that how we work it? Yeah, perfect. What's the budget? Is the budget the 100 a week? Yeah, let's do that start that like that and see how this month goes. I think that's the way to do it Perfect and you have the 500 budget as well The 500 budget, you know, I I really want to stay to 400 this first month and see how it works because I don't Put myself in a bind. I mean, I don't mind um I could probably do 500 but I want to see you I mean, I you know, I don't I don't I want to see what what taps out of this Besides just you know running and putting throwing a grand at it and not having any kind You know anybody call me or anything like that, you know, I mean very kind of coverage right you know I'm saying oh, I definitely know what you're saying, but I want you to No, I'm gonna do whatever you want to do the number doesn't even matter right now. It's it's irrelevant But what I want you to think is I want you just thinking long term like I want you thinking branding Like we're gonna literally put a commercial in front of your local audience every week That's what this is. So it's not some fancy ad and you know, we're tricking people to buy a house with us No, this is like hardcore branding like Carrie's gonna put herself out Okay, and we're literally running a commercial to our area every week Okay, so to say that someone's gonna click on it right away. Who knows But but but to also have the long-term vision where damn if we're getting viewed in front of Thousands of people every week and they live two miles away from me Someone's gonna know what the hell i'm doing someone's gonna want it You know, I like something will come into fruition. Something will happen from that That's that's just hardcore branding at its finest You know, so I want you thinking long-term. I just want you thinking long-term and thinking Let's build an empire like let's take over your local area and the way we're going to do is through facebook video ads That's it. That's it. And if it took two days for something to happen or if it took Two months for something to happen. I want Carrie's mindset to be in in the long-term thinking Like let's I want this is 2020. There's nothing else on social media that we need to be worried about Do you have anybody do you have anybody else in Pensacola? No, heck no, that's why I'm fired up to bring you on because I want to run with you monthly because there's no one in that area No, and and and I I don't want to brand multiple agents in one little area You know what I mean? I want to take one area over with one person Okay, so Thinking about the first month I can go up to 500. I'm going to cut my uh, zillow membership because I'm not getting what I want from them anyway, okay down the budget and then um And we'll go with a month and see but I'll do the video tomorrow and I've got to let you go because I do have an appointment Okay, I'll email you the 500. I'll email you the confirmation and let's get the video up by 6 a.m. On saturday Okay, yeah, sure Thanks