 We're here at ITU Telecom World 2016 in Bangkok, Thailand and I'm very pleased to be joining the studio by Alex Masika from Brick Ltd. He's the head of business development and Brick is an SME that's here on the Kenya Pavilion at ITU Telecom World. Welcome to the studio. Thank you very much. Now I'd like to start off just to perhaps you could tell us a little bit about your innovation and I know that we caught up with one of your colleagues in Nairobi recently but for our audience on this particular program perhaps you could tell us a little bit about what you've started. Yeah I'll just give you a brief on what Brick is. Brick is a technology company that is based in Nairobi Kenya and the innovation that we are showcasing today courtesy of a communication authority is called it's a Q kit. So basically what it is it's a digital classroom in a box so it is a box that comes with 40 tablets in it it comes with a server then it comes with content it comes with wireless charging and basically this product has been built to work in areas with poor infrastructure so for example you don't always need internet to access content you don't need power so it supports wireless charging and then once fully charged it can run for up to eight hours without requiring power so it's been built to work in areas where there's intermittent power, intermittent electricity because most of the products that are in the market right now really don't cater for most of these areas especially in Africa where power and internet is not reliable so we our team thought about it and we thought about building a solution that is sustainable and that can enable access to education everywhere in the world. Now we haven't got the whole thing with us but I know you're holding part of it is that right so you got the tablet? Yeah so with me I have a tablet and we say this tablet is ruggedized as you can see it's been built with a hard material it's water-resistant it's a dust proof it doesn't break easily you can drop it and it won't break and these are the things that we have our UX team has done to make them durable and usable in hardship areas. And what's it been like being here at RTU Telecom World? You've been showcasing your products here how's that been going for you? It's been going very well I've gotten a lot of interests I mean even in countries that I thought this might not be useful to them they've come to me and they've said this is something that they'd really want to implement yeah people have come to me and they've told me once I get back to their countries they want us to already start discussions to accelerate this because there's also a lot of countries that have tried digital education programs but they haven't worked because they didn't have the right devices and solutions so most of the people that have seen this really appreciate it and they think it's fantastic innovation that they would like to innovate in their countries. Of course it's not just a rugged tablet we're talking about here we're talking about the fact that you can charge it yes very quickly that essentially the content itself that you're developing the content is that right or you're getting gathering the content together for it that's also important. Yes so we at Asbrick we don't develop content but we work with content providers from around the world so we say our product is content agnostic yeah so it can support all sorts of content we have shipped to places like Mexico with Spanish content yet you are best in Nairobi where we speak English we have shipped to the Solomon Islands so I mean we are we are happy with the scaling that we're doing right now and as long as we have the right content we are able to put in any content. Fantastic and in terms of the challenges that you face as an SME what are the kind of challenges that you faced in terms of the business development of this product? Yeah so as I mentioned briefly we are scaling very fast and right now the biggest challenge is meeting the demand because brick education is about a year old we launched in September last year and when we launched we were mainly looking at providing this solution for Africa but demand has been overwhelming from around the world so for now that is actually the greatest challenge then price points it's not very expensive but some of our target market like the low-income schools really can afford because this goes for about five thousand dollars a full box with 40 tablets most of the schools that need this actually can afford so you know they have to look for donors and you know it takes time for them to finally make a purchase I would say those are the two main challenges so far. Brick won an award recently for ITU award and I wanted to find out has that made any difference to you has it helped you in terms of your sales pitch in terms of your credibility? Yes yes definitely I mean as I said we are from Nairobi Kenya you know most technologies like this people expect them to come from you know the bigger countries so it's given us a lot of recognition yeah people are getting even more and more interested with us and we really thank our country and the communication authority for giving us this opportunity. Because you're here basically being hosted by the Kenyan government here at the pavilion here at the Kenyan pavilion and so that's very much helped you as well to showcase your products I get it? Yes because as you know Kenya is I think it is a number one innovation center in Africa so we are also happy that our government is promoting that apart from being known for athletics yeah we are also really good innovators. Absolutely quite right too you're running fast in technology and physically as well yeah that's brilliant well listen I wish you the very best of luck with your product thank you very much for being with us in the studio and we look forward to catching up with you in the future. Thank you so much for having us.