 Rabantia is one of Europe's leading global design companies and now they're going to re-enter China this time with their own brand store and with very aggressive expansion plans. The re-enter into China needed to start with one big bang so we secured a spot at one of the most reputable industry fairs where also the global CEO was going to come. So MSL worked very very closely with Rabantia during the entire process to strategize and really ensure that the outcome was maximized. The success of Rabantia sales in this market will primarily depend on two things. First, consumers know about the products and then the products are available in the stores. MSL needed to come up with a concept in an easy and visual way to manifest the brand and its commitment which would impress both consumers and landlords removing their concern about if the products would fit in a typically Chinese home. The concept should function as a platform for all the upcoming communications and at the same time be efficient for the fair. What we did is went back to the core of the brand which always has been about being solid, being long-lasting and having a very simple design which is timeless but yet contemporary. Then we added a geographical element to this basically telling the story saying that Rabantia's products look good no matter what year, what city or what country. We manifested it in a way which was very visual and striking. We used a technique called 3D mapping. Our MSL team built a totally white kitchen in the booth at a fair with some of Rabantia's products and then we project with a live show visualizing the Rabantia products in the kitchen from history the modern days and the future. We really love the strong story and idea from MSL. We love the concept and we actually want to use this concept as a base for all of our communications in China. MSL really made Rabantia stand out from the crowd. Comparing to the rest of the exhibitor our booth was the one that attracted by far the most attention. MSL also created a testimonial video. We went to the stores and we interviewed consumers and we had them talk spontaneously about the different Rabantia products and this video was shown in the booth but it's also going to be shown in all brand stores all across China. The route was really amazing. Actually we have entered the market with the big bang we are in before. We have successfully generated the coverage in all the key media and achieved a great 80 value. Many consumer media are interested in writing more about Rabantia in the future. To be honest we have received a very positive response from the landlords we are communicating with. They deliver what they promise all in a professional way. We mainly work from Holland but despite for the distance MSL makes us always feel safe. MSL is very strong in strategy and creativity. They even challenge us to make us look at our brand in a new way. I think MSL is much more than my agency. I think MSL is my strategic business partner in China.