 There is like one term that I'm gonna mention to you just based on like This is the reason why I had to submit the URL to like be re-indexed and that's microformats. Oh All right, so can we talk about like they still think like I haven't really had to do a lot of SEO optimization for a while And like I knew microformats was such a huge thing because let's say you've got a product page And it has reviews on it and you want to show the little stars and like all of that kind of rich content And and every time I made a tweak and we deploy it I would have to then submit to get re-crawled and see like if you know the results got more rich and That was definitely like a very slow feedback cycle So like what is the state like is microformats still a thing and like Are there better resources out there right now for us to be able to pull that rich content out? I'm gonna be very happy on we have much better things So they're still a thing that they are now called structured data and we are using Jason LD so late Jason for linked data Yeah, this is this is all new terms to me, right? You're probably used like literally the Mac micro data Attributes an HTML. Yeah, exactly. I will use them and they were very hit-and-miss. Yes It was very easy to just like mess up one tiny thing and the validated and catch it And then it the stars would disappear. Yeah, and we have moved on from there Okay, that's how schema.org is a is an open source organization where people can submit or discuss or change or like do stuff with Semantic data that I want to want to put on the web and is participating There's much more semantic data out there that we are so then we are supporting in search results But a bunch of it is supported in search results So for instance if you have like an event that we want to have showing up with like the location And if you can like get tickets and who's the performer and all that kind of stuff If you have a recipe where you might have an image or the instructions on how to make it all the time It takes to make it and reviews how nice this this recipe might be Articles books and TV series all sorts of things we have documentation on that specifically as well If you go to developers to google.com search You find all the supported types and they show up nicely in the search results So you get like a little preview picture and then you get the stars and all that kind of stuff would have been amazing It's fantastic. It's Jason Which is so much easier Jason in it. It's so much easier. It's just like not little like meta Yes, so you have like your Jason blob and we have what's called the structure data testing tool That is a little dated by now, but it supports generally basically everything that we know of Shows up as either valid or invalid and then we have the rich results test because the structure data test while being very generic It's also not very specific to what you want to achieve You want to probably achieve the nice little stars showing up in the search results This is what we call rich results Mm-hmm, and there's the rich results test for it and that even gives you a preview of how that might look like in the search results There's no guarantee that it does look like that in the search results because people have been using it to like spam stuff Like yeah, I have a bazoolian reviews and they're like, yeah, you just like have some JavaScript generating fake reviews That's not really Well, how do how do you actually like use the tool because I remember you used to have to dump your entire HTML file in there You don't know if you did it too many times you got like timed out, right? Yeah, that doesn't happen anymore And you can so you have two options. You can dump a URL in it Which is nice and you can even use like n gawk or something if you have a local Or or you can even also still do like you dump your HTML in there We execute the JavaScript if you're using JavaScript within that code dump. That's fine And you can like basically live debug as you type you press a button and it goes like nope And you're like oh damn it and you get like the feedback here is like missing performer for your event I'm like, okay. Sorry. Sorry, and you write it in and then Reruns it and you're like, okay, cool. This is what I wanted and it can take it back to you and Yeah, we have that tool. We have search console that gives you like a life View of what happens on your page also for micro data. Sorry for structured data. Yeah, micro data is not that much of a thing but The structure data is still going strong. It sounds like it's coming a long way. That's very exciting It does if I if I'm ever working for large retailer ever again If you have a blog at the article markup, you might get Oh, so okay, I'm gonna look at the schema for that that would be like author and stuff and other sources might pull the data as well Right, it's it's an open source format. So theoretically voice assistants could use it as well So just imagine if you have it like a recipe blog And then you stand in the kitchen go like hey assistant Thing whatever it is whatever company you're you're you're choosing there's like a variety of options these days, right? And then the thing goes like yeah, Martin's apple pie first step take some apples and peel them And you're like, oh, okay fair enough You know that can come from the structure data as well. So that's pretty cool. That is really cool I didn't I didn't even think of those use cases. I just always thought about specials else