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Uploaded on Nov 17, 2009
More than ever before, physicians are online for health, medical and prescription drug information. The Internet is now an integral part of their clinical practice and the information online impacts health decisions. Are you adapting your online strategies to target physicians?
In a recent study, Google explored how physicians use the Internet, and specifically search, as a part of their clinical practice. The insights will help you best utilize the Internet and search in your physician marketing programs.