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The Victory Lab: Moneyball for Politics - Sasha Issenberg

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Published on Oct 24, 2012

Journalist and author, Sasha Issenberg, discussed how cutting-edge social science and analytics have been reshaping the modern political campaign and how President Obama and Governor Mitt Romney are put them to use.

This event was co-sponsored by the KU Department of Political Science.

Filmed on October 23, 2012 at the Dole Institute of Politics.

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