Previewing Apple earnings from the Apple Store





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Published on Jan 7, 2017

We're at the Apple Store previewing Apple earnings.

Tim Cook, Apple's CEO, had a 15% pay cut.

He made $8.7 million this year.

Last year, he made $10.3 million.

Ht got a pay cut because Apple's revenues declined for the 1st time since 2001.

People are waiting longer than 1-2 years before upgrading their phones.

Apple (AAPL) reports earnings January 24, 2017.

We'll see how many iPhone 7 and iPhone 7S phones were sold.

We'll want to see how the Air Pods, which cost $159, help the bottom line.

iPhone sales make up 57% of Apple's revenues.

Later this year, the rumors are that Apple will release 3 new phones:

* The iPhone 7s
* The iPhone 7s Plus
* The iPhone 8

This is the 10th anniversary of the 1st iPhone.

Fun Fact: Our dad won the 1st iPhone in 2007 in a sales contest at work.

Back in 2007, they did not have the apps like they do now.

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