 What we're seeing right now is a lot of saturation, you know, whether it's like what is like 80,000 songs a day are uploaded to Spotify. I'm sure you found it showing like the amount of people obviously wanting to run a TikTok campaign, but just wanting to put TikToks out there or not really understanding the process, like 100% and finding the quality over the quantity and finding what's really going to cut through the clutter. Is where I think the industry is going to head and to contextualize that a little bit more. I really believe it's going to be around sort of the direct to find like aspects, you know, really having these community building tools. There's some amazing ones out there like mandolin, crowed mouth, fangage, lalo, faithful fans, planet fans, they're really amazing like tools that can really help develop artists connections with their fans, but also build upon that, give the fans something more to then just sort of being a fan of the music, being a fan of the brand of the people, what they stand for and how they treat their audiences because with where the saturation comes into play is obviously harder to make a living then, like especially when you look in other lights of like the Spotify. Just in terms of royalty payments, you know, like everyone and also we're like, I think again, like please correct me if I'm wrong, but we're like TikTok is not like you're not going to get paid and like directly that much from TikTok that you're going to make a living if you're an artist running a campaign throughout the song. It's about what you can do with our audience and how you can monetize that audience. And I mean monetizing the nicest way possible, you know, how you can bring benefits to the audience, but also making a career that's sustainable for yourself. And I think also with the likes of the blockchain world, whether you love it or you hate it, I think there's a lot of platforms out there that can also bring a lot of benefits and keeping the power in the artist's hands, you know, they've been saying for years, I feel like it's the golden age for independent artists which is still very true, but I feel like it's only going to with the new technologies that are on the horizon. I feel like it's going to be still even more in the hands of the artists, less responsibility on labels and more responsibility on communities, whether they're dolls, for example, in the world of blockchain, or whether they are just more rewarding your fan base through, you know, engaging on your releases, like sharing the songs they can get rewarded for that, for example, on some of these platforms that I named. So yeah, I think community building and engagement is where the industry will be heading and I'm really trying to turn those, like, the fandom approach and turning, like, getting your first 10 paying fans to your 100 paying fans to your 1000 paying fans, yeah, I think, I think that's where it's going to be headed mainly. Gotcha. Gotcha. Yeah, I can definitely see that I agree with so much of what you said. And I think a good way for artists to think about the investment, right, because you mentioned TikTok building out your content and figuring out how to monetize it later. Well, that same thing applies. I don't think we, I think people have started to understand that for content marketing, right, you, you work your content, you work your content, you build an audience and the ask comes later. Music, I guess people forget that music is content. Right. So you might be putting money behind it to try to build awareness for that content faster. Sometimes you're just doing it organically algorithmically however you want to say it, but it's still the exact same music is just content marketing, marketing so the cleaner people understand that. And you realize the monetization point comes later, but it's building real community and engagement, which is what makes it happen in a real way and what you guys are doing. So that I love is also the artistry get that there's a community aspect on the consumer side but there's a community building aspect on the business side, whether it's playlists or whether it's labels, whether it's marketers whoever right those are the people that continue to give you payback what it is as you build those relationships in one way or another but I think it's hard for people who haven't gotten to that point where that guy that you knew is now doing something else and it's in a position that can help you because you're somewhere else and you've all moved along. I think it's hard for people to see that and quantify it, but you guys sound to be to be really playing an integral part of that game. And that's dope.