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Return on Relationship -- The New Marketing Metric

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Published on Mar 20, 2012

Change Leadership expert, Brett Clay, interviews marketing guru, Ted Rubin.

Rubin discusses current marketing trends and topics, including:
- What is return on relationship?
- What mistakes marketers are making today.
- How marketers can leverage outside resources to improve their effectiveness.

About Brett Clay
Clay is founder and CEO of Change Leadership Group, LLC a management consulting company that helps companies improve their leadership, sales, and marketing capabilities. He is also the host of The Actuation Zone radio show, where he interviews thought leaders about ways managers can grow in their businesses and their lives.

About Ted Rubin
Rubin is a leading social marketing strategist and the Chief Social Marketing Officer at Collective Bias, a social shopper marketing agency. He is also a social marketing strategists for MARS Advertising and is on the advisory boards of Blue Calypso, OpenSky, SheSpeaks, Zuberance, and Taptank.

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