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McNeil Pediatrics ADHD Allies Facebook Fan Page (Part 1)

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Uploaded on Apr 9, 2010

(Part 1 of 2) You must watch this video if you are even considering Facebook as part of your marketing mix. J&J's Tricia Geoghegan tells how she moderates comments, handles AEs, and reveals the actual metrics of results achieved.

- Reveals the math in her business case to sell senior leadership on idea
- Shows custom moderated discussion board
- Importance of Terms of Use
- Handling AEs in Facebook comments
- Ads pull better than SEM efforts
- Shows digital dashboard including fans, page views, and screener downloads
- Triggers that spike page views

About Tricia Geoghegan
Tricia Geoghegan currently supports product and disease awareness communications for the Central Nervous System franchise of Ortho-McNeil-Janssen Pharmaceuticals, Inc., including global product communications in Neurology and ADHD. Tricias current social media work includes managing two Facebook communities and sharing her learnings across the company as part of the Johnson and Johnson Corporate Social Communications Council.

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