 Now, talking about another challenging work setting that is business and industries. Looking at the ethical issues, behavioral scientists and mental health professionals are often involved as participants in or consultant to business or industries. Their role might include management consultation, personal selection, organizational research and human factor applications. These are the things which can be generally seen to be done by industrial psychologists and they are very often, you know, practiced in business industry. We see that nowadays, all the multinational companies, when they do hiring, they take a psychologist on board so that they can help them in hiring. The reason being, because if you hire a good individual, he works with you for a long time. For example, if you recruit business developers or business officers who you have to invest 2-3 lakhs in 6 months on investment and training by providing them the vehicle, by providing them the training, by providing them the residence which goes into far-flung areas and works to develop your business. You recruit them, they leave the training in 2 or 3 months and the money that they invest in is wasted. When you hire a psychologist, they study their profiles, they study their work commitments, they see their challenges and they get an idea of whether this individual can do this kind of assignment or not. And then when they do hiring, the cost which is wasted because of the wrong recruitment can be saved up to a certain extent. So in this way, hiring a psychologist when multinational companies hire them, their hired employees are more or less sustained. So these roles are very important. Plus, the organizational research that you research on a product, on its buying behavior, on consumer psychology, all these work are done by industrial psychologists, organizational psychologists and the benefit of that is for those companies. Then program evaluation, whatever the program is being launched, let's say we are talking about a tobacco company, now a tobacco company is giving its ad. Now a psychologist who watches that ad can tell you how to design this ad. Because this is a health constraint and if you link it with a public health message, then maybe it can be advertised in a better way. But if you give it in a fashion, then probably it can be a bad review and things like that. Then training and then consumer psychology is a whole subject that the organizational psychologists study in their degree and apply it. Then advertising applications how to make them, then public relations services how to build them, customer care managers how to give them training like we have a lot of brands who watch and think how this brand because they have that psyche which they understood of their consumer and they work with it. Like consumers say we buy these brands clothes because their after-sales service is very good. So your psyche is that if you have bought something and then you are still dealing with that person and his return policy is good and you are offering such things then there people will connect with that company in a better way rather than going as walk-in customers and shopping again and then never come again. So consumer psychology also teaches all the aspects Then marketing studies how to do marketing studies what is the right time to sell what is the right time to sell what is the month of Ramzan which products should be more if it is Eid time which products will be sold more what is the need of spring what is the need of winter There are different scenarios in which people design their marketing services in front of people's psyche and even applying the clinical skills to enhance the functioning of an organization and its executives and then in that company there is a good harmony environment and employees should have a relationship with their boss all these things come in consumer psychology and they assess it The ethical difficulties such professional space in business settings derive both from the special demands of their particular role at times there are such things in their role which they may personally think that this is against our subject For example, I have given you something which is health hazard and you have to promote it how to promote it because on the one hand you are talking about that this is a hazard for health you have to promote it how to attach it to a positive thing then you will go to sell that then from the fact that the ethics of mental health professionals and the ethics of the business often seem contradictory For example, in the following case an industrial psychologist assigned to the job enriched program aimed at improving the quality of life and hence quality of work among assembly line worker at the company Now you are given an assignment that you have to do an assignment on the quality of life of assembly line workers After a careful job analysis many hours of interviews and considerable effort because research takes lot of time they produce the report with mainly potentially useful suggestions Now the report management thanked it and said that this report is ahead of its time there is no need to implement it The company wanted information and ideas but they don't necessarily want to implement them as well So psychologists felt frustrated and hurt that I did so much work and that the report was to be implemented the efforts and potential benefits were basically wasted Now in this scenario although the company has paid him as an organizational psychologist and his client company seems satisfied with the work that you have done psychologists may want to violate his duty of confidentiality to clients by revealing information to union Now the heart wants to publicize your report Now tell an individual who has the benefit You may also tell union that they can do something for assembly line workers but he has an obligation to respect the properitory rights of his employer that it is possible to do so and still maintain standards of ethical practice but no matter the beneficial suggestions no matter the important results identified for the work you have hired if he doesn't want to open the report then you can't open your suggestions So these are the challenging settings in which industrial psychologists work or at times they have useful information but because of the ethical constraints they are not able to implement and share those with the general public which may cause some kind of distress in them but this is how the challenging work assignments of industrial psychologists can be counted upon