 I go here or do I need to do it differently? Yeah, we're right here. We're good. So let's hit the dropdown in the top. Yeah, the top right there and then hit that dropdown. Go to the other account. OK, perfect. OK, good. So now what we're going to do is we're going to let's check something real, real quick before we go here. Let's just make sure that the custom conversion is active. So hit the dots to the left and then click on events. Actually, click on events manager and then just hover over the blue triangle to the left and then click on custom conversions. So you'll see a blue triangle and then custom conversions. Yeah. And then you should have that bookmarked as well, which I'm sure you do, but it's bookmarked. Custom conversions. OK, cool. So it's active. OK, good. So let's click out of there to the left. Click away. Yeah, click. Yeah. Hover over the FSBO leads and just make sure. I actually click on it. Click on it and just make sure that this is the right link. So hit, yeah, exit of that. OK, so next step, Rotor, FSBO, thank you. OK, so you always want to double check that. Make sure that that's the right thank you page, which it is. Right? It is. Yeah, OK, cool. So we're good. So you're active right here. So this is our custom conversion. OK, so let's also check one more thing. To the left, click on the dots and then go to events manager and then let's scroll down towards the middle. And you'll see aggregated event measurement. So if you just scroll down in the middle, just a little bit. Why is that up there? Go and click on diagnostics in the middle. And then click on scroll down. Click on the three dots to the right. Under which one? Under. Right there, those three dots. Yeah, and then just click ignore. OK, and then let's hit settings real quick, settings. And then scroll all the way down and go to traffic permissions, which I'm pretty sure we already checked this part. Click on create allow list. Yeah, I'm pretty sure we already checked this. So we're good. Yeah, we're good here. We're good. OK, cool. So exit of here. And then click on scroll up. Go to overview, click on overview. And then scroll down and you'll see aggregated right there. Aggregated event measurement. Click on that. Oh, right here. Yeah. And then the blue button. OK, so let's just double check this part. Click on the next step. Rotor one, the domain verified. Yeah, click on that one. OK, perfect. So there's our custom conversion. OK, we're good. So click on the dots to the left. And let's just go to as manager. OK, so I just wanted to double check all that. No, I appreciate it. Because like I said, we start and stop. And I don't understand enough about it to be able to tell you, hey, D, we probably should do this before we run the ad. Make sure this is already changed or the settings are proper. I have no idea. Well, actually, you won't have to worry about any of that ever again. What I just checked, you're good from this point on. So OK, so we're right here. So here's one thing to always keep in mind. That ad is off, right? It says completed. It's off. But what I do is I always want to make sure that the dot is gray. So that blue dot, shade it to gray. Always, always just get in the habit of turning up to gray. And then click on the middle tab, add sets for one campaign to the right. The tab to the right. Click on the middle tab, add sets for one campaign. Can I close this? Yeah. So these are your tabs. Yep, three tabs. You got three tabs. So shade that to gray. Shade all three of them to gray. Click on the third tab to the right and shade that to gray. The tab, adds for one ad set. So the third tab to the right, to the right, right? Oh, is it this one? Yeah, these are your tabs. These are your three tabs. But it looks like everything is a tab or open or something. No, this is so confusing. Add sets, ads. These are the three steps of an ad. That's all there is to it. There's nothing else to it. I remember you saying that now, but so. And I need to do this every time I turn an ad off. No, you don't you don't have to. The ad was already off. But as you start to run a bunch of ads, the the the ones that are blue are on. Now, because you set a calendar end date on that one, right? You when you set up that ad, when we set up that ad, we set an end date. We set up the calendar to end on this date. Facebook will turn it off on that date, but they just don't shade them to blue or they don't shade them to gray, I'm sorry. They don't shade them to gray. And it's just me. It's just preference. I just like to look at this shit because when you have a lot of ads going, you want to be able to look at it real quick and, okay, blue, okay, gray, okay, blue, okay, gray. You like automatically know what's on and what's off. That makes sense. But if but if you had a bunch of these blue in here, but they're actually off, like it's just going to throw you off. You're going to think for a second they're on. And then until you look into it more and be like, okay, shit, that one's off. Yeah, that's blue practice. You know, it's blue, it looks like it's on. You know what I mean? So just getting the habit of shading them to gray, all three tabs, that one ad shaded to gray. Okay, so now hit the one selected, the blues, X out all those, the one selected, one selected, one selected. So go back, yep, go to every tab, close it out. Yep, perfect. Okay, cool. So now click on the first tab campaigns. So now we're going to just simply create a whole new, and you can exit out of this top part right here, the prepare for your ad account for advertising. Yeah, we already did all the updates for Apple iOS, so we're good. So now just click on create, and let's just go into the setup. So this is everything from beginning to end. So all we're going to do is 99% of the time you're going to be going with conversions, okay? Because there's two types of ads that you're going to be running. You're going to be running conversions, and you're going to be running traffic. Conversions is when you're testing new ads. Like when you're running ads for the first time, which is this one, this one, this one is going to go to a market that you haven't ran an ad to. You ran the intro step, you ran the intro one, but it's going to be a completely new ad because we're not retargeting the intro just yet. We'll retarget them later, but we're going to go set up this new ad, and it's literally targeting a new audience that has never engaged with you, have never, they most likely never been in your business page, it's a cold audience. So 99% of the time, you're going to be running those types of ads where you're running new videos to the audience, even though you target that same location, even though it's the same demographics, it's a few zip codes, even though it's the same area that you're setting up every time, it's still a new audience. It's only an older audience or a warm audience when you're retargeting previous engagers. So without confusing you any more than I priority have, conversions is what you're doing 99% of the time. 1% of the time is your traffic. Your traffic is when you're retargeting the intro video, is when you're retargeting those who landed on the website, but haven't opted in. So as we start this conversions ad right now, we're going to get people who watch this new video, we're going to get people who click and land on the opt-in page, but don't opt in. Those are two audiences right there. So what we're about to do with this new ad is we're about to create two new audiences, those who watch it and those who landed on the opt-in, but didn't opt in. So those are about to be two new audiences that we start to create right now as we said this ad. So 1% of the time, let's call it in week three, week four, maybe week seven, is when you're running a traffic ad and you're retargeting. That's a whole separate ad is when you're running traffic. And now on this traffic campaign, we're simply retargeting everyone in the last six weeks. That's everyone who's watched every video. That's everyone who landed on the landing page, but haven't opted in. So we set up one ad traffic to retarget all of those people. And then on the other hand, we still have our conversions ad running, a different conversions ad to that. It's all about creating your own audience. It's all about creating your own custom audience. But to do that, I gotta run a conversions and target a cold market first. So for example, if I'm targeting, if I'm targeting an audience of 100,000 people, let's just call it 100,000 people in your local area that we're about to target. It's probably more, but let's just call it 100,000. You're targeting 100,000 people, but only 4,000 of them watched your video. That was the whole purpose of running that conversions really. It's to get some leads, but to also find my audience. Does that kind of make sense? So the 4,000 people, that becomes your audience. Not all 100,000. You targeted all 100,000, but 4,000 watched the video. Maybe 1,000 of them landed on the webpage, but didn't opt in. That's your audience. So that's an audience that you'll be able to leverage in the future with traffic, retargeting them to get them back to get them to fill out the form. So it's really, it's traffic and conversions. And don't worry about trying to be a pro at this right now. Like just follow my lead and I'm gonna keep helping you with this, but you'll start making, this will start making more sense as you learn more, as we continue to go on. So call to our audience, first add, we'll just go conversions. And then right after we set it up, then we'll go create the custom audience for that video because every video needs to be set up as a custom audience as well. So scroll down, we're gonna simply hit the dropdown optional and then scroll down and then let's just go to name everything right here. These are the three tabs. So this is simply the titles of each tab, just like you have in the background, intro, next step, video views, right? So this one is gonna be, whatever you wanna name that video, start giving your videos names, not just to name here, but just a name for yourself to know, to be able to refer each video to like, or reference every video, like what's the name of that video? Because if you put, if you put seller's mark, yeah, yeah, perfect, perfect. Seller's market versus buyer's market. Okay, perfect. And then in parentheses, put conversions or just maybe CON, whatever. That way, when you look at it on the dashboard, you know exactly what ad that was, just by simply titling it. So seller's market versus buyer's market conversions, perfect. And then the ad set is going to be the location that you're targeting. So let's just name it by the location. So what city or what area? I think we just did Oklahoma City. Okay, perfect. And then on the third one, you could just go to the third tab, you could just put the same as the top. Seller's versus buyer's market video. You could just do that for the third one, video. Yeah, it doesn't have to be conversions. So you could put video maybe in parentheses, perfect. That way you know it was a video, perfect. So that's kind of how you want to name your three steps. So hit continue. Okay, good. So we're in the, and we're still on step one, but over here we're gonna now go special ad category. And for your credit one, this is what you'll always have to do as well. You'll always have to hit that drop-down. Yeah, no, Facebook lagged me one day. Okay, perfect. So housing for this one. And then just scroll down. And then you'll just always make sure that the CBO is off, scroll down. This campaign budget optimization, always make sure it's off, just keep going down. Okay, it's off. So hit next and we're good. So that's step one, that's step one, that's it. That's step one, that's it. Choosing the objective, we chose conversions. We named each step. So now as we go, each step is already named. And then we hit the drop-down for housing. That was it, that's it, that's step one. Step two, over here, all we're gonna do now is scroll down, we're gonna make sure that our correct pick up, we're gonna make sure that our correct pixel is there. That's the pixel we're rocking with. We're gonna make sure that the conversion event is the right conversion event. That's the page we're trying to get people to. FSBO leads, that's our conversion event. So you always wanna make sure that your custom conversion is right there. Okay, that's super important. Watch X out, X that out to the right. Hit the X. Hit this? Yeah, hit that X. If you click in there, go in and click in there and just scroll down. You see all these other ones. Actually- I'm clicking in there, but it's not- It's right there, it's the active events. Scroll down, it's that cursor down. Oh, okay. So in here, you have all these different events. A lot of them are by default that Facebook has, but what we do is we just simply create our own. We create our custom event. We customize our event so we can name it whatever we want. So you'll always name yours. You'll always have custom conversions. And that's based on the thank you page, right? So you'll always see it right here. So whatever you name it, you'll see it in the dropdown and just click on that one. So that first one, that's our custom conversion. So I'm gonna go back to this. Yep, click on that and you're good. Okay, cool. So now we scroll down. We don't need any dynamic creative right now, off for no. So right here is the budget. So this is where you wanna go. You can go daily budget. You can go lifetime budget. It's kind of, it's the same dollar amount. It's just how Facebook spends it. Do you wanna give them a week to spend? Let's say you're spending 10 bucks a day. And that's 70 bucks a week. Like do you want them to spend it daily 10 bucks a day or do you want to just go lifetime? So if you hit the daily budget, hit the dropdown, you can go lifetime and just put 70 in the lifetime and then set the calendar, right? So now you're just giving them a full seven days to spend that 70. However they wanna spend it, right? So that's what I tend to do a lot. I'll do lifetime and just give them the flexibility to spend that money accordingly. Like however, like some days they'll spend the whole 10 bucks. Some days they may spend 13 bucks a day, you know? But they have seven days to spend it or whatever your budget or whatever the timeline may be. So there's really no difference between which option is more preference. I wanna stay with daily because it's simplistic for me because I know what I want my daily budget to be. And so it's just easier for me to interpret. So go ahead and put it in there and then just go ahead and put in daily budget. You wanna go at least minimum, at least minimum 10 bucks a day, like minimum. Okay, it's set at 20. You could change it. You could change it. I mean, it's up to you. You can go 20, you can go 10, but I would recommend 10 just to start with. Why? Okay, well shit. I'm just asking because I listened to your call yesterday and you were saying something about my marketing should be 30% of my net income. And so- Per deal, per commission, per deal. I wanna be consistent in such a way to where now my lifestyle works around what I know my marketing- Yes, yes. Requires to run my business. I don't wanna keep changing it 10 to 20 to 30 because then I have to keep going back and resetting my expenses, if that makes sense. So for now, I know that basically $500 a month or somewhere close around that is gone for marketing. Perfect, perfect. And then I know when I have a little more surplus and I'm making a little more money, now I can bump that up to maybe 30, 40. I don't wanna go anyway, but- No, you're good. No, you're good, right here. Okay, so what you'll always wanna get in the habit of is setting the start date for the next day. So go April 9th and go 6 a.m. Actually, that's Pacific time. So go 3 a.m., 3 a.m. Because that's your Eastern time, right? I'm central. Oh, you're central, okay, go 4 a.m. Cause I wanted to start at 6 a.m. your time. Okay, perfect. So that's Pacific, 4 a.m. Pacific, okay, cool. So now scroll down and then all you need now, so look, the custom audiences, that's where you would be. So if we were running a traffic ad, right? We're running it, let's say this is traffic. I would click in there in custom audiences, go to click in that box and I would see my custom audiences. So click on custom audiences right there. Oh, right here. So there are all my custom audiences that I started setting up. So I got the leads, I got the visitors only, I got the intro. So if this was a traffic ad, we would be retargeting the page visitors and the intro. And then also we would exclude the leads. So from ad number two and on, or the moment you get a lead from the next ad and on, you'll always want to exclude the leads. And so click out of here, click out. So if you see below. What do I click to make that go away? Click to the left, just click out of it. You need to get rid of this drop down. So right there exclude, you see exclude. So if you click exclude, you'll be excluding leads. So click exclude right there. So this is where you would click in the box and you would exclude an audience. So again, if this was ad number two and on or ad number three and on the moment you capture leads, then that's audience is what you'll then start excluding. Okay. Make sense? Yes. Okay. So it's very simple. I'm either going to include an audience and retarget them or I'm going to exclude an audience and not retarget them. So that's where you'd put your custom audiences. So scroll down. So let's get out of here. So there's no one we're not going to include or exclude anyone right now. So locations, let's just click on that. Click on the edit and let's just change out that location. So you'll go ahead and just put in X out of that United States and put in your city. Do I type it? Yeah, just go in. Yeah, always hit the drop down and go with people living in this location. Yeah, people living in this location. No, you didn't know. No, I didn't do it. No, hit the drop down. Go people living in this location. Oh, sorry. Okay, cool. And then just, yeah, type it in there and then always, always hit the drop down. So as you're typing it, wait until you see the drop down, always go with the drop down. So Oklahoma city, Oklahoma, there it is right there, perfect, that one. So click on that one. And then this is where you can go 15 miles minimum up. So it's up to you on the radius that you really wanna start to penetrate. Like that's the area, whatever it is, whether it's 15 miles, 20 miles, whatever, you'll wanna stick with that and just keep pushing to that area. Can I hone in a little bit closer to see what those boundaries are? You can't, but actually, no, you can hit the. I think I can go a little bit further. Let's see. Let's go 20. Because I didn't pick up Norman. I'm willing to go to Norman. Okay, I don't think that's about it. You can drop a pin too. So you can drop a pin. And then drag. You can just drop a pin over Norman. Watch, hit drop pin right then the bottom right. Drop pin. And then just drop it wherever you want. But I'm good right here. Okay, cool, that's fine, perfect. Okay, cool. Okay, cool, let's scroll down. And then all we're gonna do is, yeah, get out of that part. Okay, cool, so we're good. So you can't change age. You cannot change gender with housing. Scroll down. Detail targeting, because you're targeting one city, we want to just blanket the whole city. Like let's just take over and dominate the entire city. I want your face being seen everywhere in that city. The detail targeting is where you put in keywords, but I only recommend doing that when you're marketing something nationwide or even international, if you're running ads to other countries or just running ads across our country and you market a specific product, then that's where interest, like I got my buddy John that just jumped on right now that I'm gonna work with after our call. He's in the golfing industry, right? He has a coaching program. These guys are badass freaking golfers and trainers and physical therapists. And they know everything about the body and how to freaking, you know, all the mechanics when it comes to golf. But he has a product, a digital product that they're marketing in multiple countries. And it's golf. So it's like detail targeting for him, he would for sure want to put in different keywords because he's marketing everyone everywhere, right? Keywords narrow it in. But you, you're marketing to just one city. So I don't recommend any keywords, like leave it open, leave it wide open. No keywords needed. We're gonna just target one city and just dominate that entire city. So leave that, leave that, no detail targeting needed. No keywords, leave it off, scroll down. If anything, you can narrow it in by language. So if anything hit the language, edit that and go English and just go English off. So type in English and you'll just see all and hit that drop down. Yeah, just go English all. So you can narrow it in that way for sure. But that's it. I would leave everything else the same. So, so based on, so scroll down automatic placements. You can go ahead and leave it on automatic placement. Scroll down a little further and you're good. So now hit, so, so look, the potential reach is 930,000 people. Now you're not gonna reach all of them, but that's just what's estimated, you know, based on the demographics, based on the location, based on that budget. So hit next. And don't worry about the conversions or the reach. Like, yeah, that don't even look at those numbers. Just hit next, because this is a new ad, first ad. So it doesn't know about your conversions just yet. So that's the correct Facebook page. We're good there. And then now just scroll down and all we're gonna do is simply click on create ad little above. So go ahead and click on create ad that drop down and then go to use existing post. Okay, perfect. And then hit select post right there below, select post. And all you're gonna do is just find that post. So the reason why you want to always double check the post, just like we spent some time in the beginning, editing the text, editing the title, go ahead and click on it right there. Click on it, hit continue. So the reason why we did that and that's the reason why that's so important is because by the time we get here, we can't change anything no more. So the text, the title, everything, it is what it is now. We can't change anything. So we always have to make sure we do it first. So now if you scroll down to the right, scroll down, look at that ad. So right when we publish it, you'll actually right when we add the link. So scroll down, scroll down. So now what we'll do is hit the action, the call to action, the add button. Yeah, once we add that button, then we'll see the title. So go ahead and click on that and then grab your link to your landing page and put it right there. So the free FSBO. So copy that and then just paste it in there. And the call to action, you got different call to actions, but learn more is the most clicked on. That was a Facebook study that they've done where to learn more, they found out that that's the most clicked on button out of all the other options that you can choose from. Because hit the drop down, there's so many different call to action buttons, but learn more is the best one. Yeah, you seem like maybe get off for or? Yeah, you would think like download would be good, like download, but it's actually learn more. Learn more, it creates more curiosity and gets people to click. It's a very non-aggressive call to action, just learn more. Sense, not that makes sense. So hit update post and then you'll see the learn more button and then you'll see your title as well. And hopefully, yeah, see, so this is something good to know. It was a little too long, but that's fine, but that's fine, but that's what happens when it's a little too long. And that's my fault, because I'm the one that told you to write that, but I had a feeling it was a little too long. Click learn more to download your free sellers and then you got the dot, dot, dot, but that's fine, that's fine. And then you see how it's just more of a call to action than what it was before. So that's fine, it cut off and that's fine. And then the top part, the see more, that's fine too. I guess we only have three lines, we only have three lines to work with. And so little things like that, just knowing for the future is what you wanna kind of pay attention to. So we're good, so scroll down, that's that. So that's the pixel, that's the offline event. Okay, cool, so hit publish. And then once you publish it, what I do right away is I'll look at what, I'll just take a quick glance of what it looks like in the newsfeed. So if you scroll up, once this publishes three of three, once you see the green, you're good. So now go back to, you see the title, sellers market versus, yeah, hit edit. And then this will open up this page and then to the very, very right where you see view more variations, click to the right of that, to the right of that, the dropdown, yeah, click on that. And then go down to Facebook desktop newsfeed, view on Facebook desktop newsfeed, right there. Click on that. And this just gives you a quick glance of what it looks like in the newsfeed, which is, you know, cool to see. So as it goes live tomorrow, scroll down, this is what it's gonna look like in the newsfeed. So people are gonna come across that and boom. So yeah, in, look, in the newsfeed, it shows, yeah, perfect, so, oh, awesome. So it shows everything, perfect, perfect. I guess on the short preview, it was a condensed version. Yeah, we didn't see it there. Perfect, so that's why it's good to look at it this way, you know, just to get the full view of it all. So click learn more to download your free sellers guide. Perfect, perfect. I love it. So now go back to the As Manager, one last thing real quick. And then that's it. Can we test this, learn more to see where it goes? Yeah, go ahead, click it. I'm just curious. Yeah, perfect, awesome. So exit of this, go back to the As Manager, one last thing we need to do real quick. And then we're good. Is exit of this part right here? Look, I'm nervous, exit of this. Yeah, and then click on the dots to the left and go to audiences. So one habit you wanna get into is, right when you set up an ad, especially a video, right away after we publish it, now it's in review, now, you know, scheduled to go live tomorrow. But the very, very next thing you wanna do right away is go and create that custom audience. So if you can do it before or you can do it right after, it's whatever. I mean, you can do it anytime, like, but especially right after, like, we just set it, set it to go live, right away, let's go and set up the custom audience. So hit the drop down on the top right, minimize this top part right here. Know that, the one below it. Yeah, hit that. Yeah, the one below, yeah, right there, yep. So now we have these custom audiences below, right? So now we wanna create one, the only video, only custom audience of a video we have is the intro, so we gotta create one of this one. So click, create audience to the left, and then custom audience, and then let's go video, and then just simply next, and then let's hit the drop down over here and go 25%. So the engagement will go down to 25%. Yeah, we'll create an audience around 25%ers. So now hit choose videos in the top right, and then just find that video. And you always wanna make sure you're in the right page. So yeah, hit that drop down, go to your page. Okay, cool. So it's that first one. Okay, perfect, so confirm. Okay, good, and then just give it a name, audience name. So sellers versus buyers, video or whatever, and then always put in parentheses 25%. So two audiences, again, you're getting this custom audience of those who watch this video for 25%, and then you're constantly building that custom audience of website visitors only. Okay, so create audience, and that's it. So you just set up a conversions ad, you just set up the custom audience for that video on that ad, and what you'll wanna do is always let it run for three complete days, hit done. So let this ad run for three complete days, hit the dots in the top left, and just go back to the ads manager. So all of Friday, all of Saturday, all of Sunday, let's chat Monday. Let's chat Monday to look at it. And all we're looking at is to see if any leads have came in, obviously, right? If any leads came in and look at the cost of that, if no leads came in, then we'll wanna maybe either leave it on for a little longer or shut it off. Depends on the numbers, but you're at a good daily budget. We're targeting a local area, it's a great video, it's a great offer, you have a seller guide, I mean, shit, we should start seeing some action. But again, I want you to look at it long-term, right? Don't get super excited. I don't ever emotionally react on these ads. Like that's one thing you wanna take out. Like it could be exciting, but at the same time, like stay emotionally balanced. Like don't get too excited, don't get too freaking down, let's just stay level with it, and look at it long-term, where we have to stay consistent. That's what this is all about, is staying consistent with these ads. That's what everybody lacks. Everybody lacks consistency. They think that one ad is gonna pop off for them when it's not like that. What we're doing is creating audiences. It's all about retargeting our audiences, right? Creating that omnipresence. That's what it's all about, is creating that omnipresence. So when you can stay consistent running these ads and you can retarget those who are engaging in previous ads, that's where you create the omnipresence, and people start to recognize you. And that's what we're looking for. So it's not just the lead that we're after, it's the overall brand recognition that's about to happen. Like you about to be the Oprah of Oklahoma City. Everyone and their mother's gonna know who the hell you are. That's how powerful these videos are. Like once you start showing up in the news feed multiple times and you're retargeting people who clicked on other ads before, they're like, damn, this chick must be the queen of real estate. She's doing it, she's showing up everywhere. So you have to create that. That's what we're creating. Is that overall branding, which comes with consistency. So let's run this for a few days. Let's chat Monday, set up a call for Monday and let's review these numbers on Monday and determine if we leave it on or shut it off. Okay, quick questions. So did we give it a time window? I mean, I know we started it tomorrow. Yeah, no end date. No end date, just we'll review it on the fourth day. Oh, we'll just review it on Monday and just see. Yeah. Okay, the other question I think I was going to ask you. Okay, so you were telling me that I need to have a video every Friday. So I was, but I can still go ahead and do my video and just have it uploaded on my business page, right? To be in place. Absolutely, you absolutely have to do that. You wanna do that. Yeah, for sure. Get in the habit of just putting it up and if we don't get to it on an ad, we'll get to it eventually. Like you'll just wanna line them up. Just line them up. Just creating content. Okay. Yes. The next question is, I need to probably go into my calendar because I think we're doing a lot of things just for getting me familiarized with Cartra and the back end of what to do. Can you show me real fast how to get back to my calendar? Is it just here where I go into my calendars and just make sure that my availability is what I still set on reference I want? Yeah, go into edit. Any questions on the ad or the? I don't think so. Other than I thought I was gonna be running another ad tomorrow, but I actually am on schedule because you told me my day is every Friday. Yes. But I'm actually on track because we talked today. This goes live on Friday. We got me set up to go for Sunday. So now just, no, I have no more questions. Awesome, awesome, we're good. So we'll review this one on Monday and then we'll go from there. Okay.