 רגע, כתובר רגע, עכשיו אני אעשה שוב Hello everybody today we have a super interesting interview with Nar Gevach who is the founder and CEO of Zika Analytics one of the leading dropshipping finding products tools. How are you today now? I'm very good thank you so much for having me and I hope I'll be able to deliver some value to you great community. Thank you for being here with us. So my first question to you is how did you come into the dropshipping niche? abroad great question, I'd be very happy to share my personal story with you guys. So in 2015 I moved with my wife at that time we weren't married, but today she's my wife, we moved to Germany and I couldn't speak any German, I would start looking for solutions, how can I make money in different ways after I failed finding job in Germany. And I just had a visit in Israel, I met a friend he told me about dropshipping and after thinking about it for a while, checking on YouTube, Readers highlighted the list of unicode products to the event and to the product team. I decided to go for for for for the ebay dropshipping to try to make it work out I didn't have much options so I was sitting on and just practicing on the computer with my I had an ebay account so I just start listing products at the time it was dropping from Amazon to ebay actually it was no product research software or almost no monitors at the time maybe one or two it was really in the beginning and yeah, this is how I came out I came to to start with the dropshipping. שיפים, and eight months later I achieved my first result. I came to the place, to the moment where I generate $5,000 in profit every month. And this is when I realized, actually a bit before, after the first $1,000 profit a month, I started to realize that there is a lot of potential in every drop shipping. You know, I did some businesses before where you need to invest a lot of money in stock or pay rent or pay for a lot of workers and so on. And I had a lot of bad experiences with it. And when I see how easy is eBay dropshipping compared to, you know, opening an offline business, I just decided to put everything I have into it. And this is also later on how I came with the idea of Zik. Amazing. And what really, this was my next question. What really made you to establish Zik? Like how did you go from just being a dropshipper to build a huge company like Zik? All right, so what happened is once I realized that I have a method, I found a method that actually worked. I decided, first of all, before even I thought about making Zik, I decided to actually check if, what happened if I teach more people working with the product research method, I developed completely manually without any software. And I took a friend, I told him, listen, I saw his truck, I told him, listen, I'll make you less and they'll help you out. Let's see if you get results. And he really very fast after around one month and one week, he started to generate a lot of sales. Basically, I was focusing on finding high-demand low-competition products based on the surge result of eBay. And then I decided to go out with the method. I decided to make the first webinar. If you remember at the time there was a big Israeli group, which was in the Israeli community, something automation. So I went there to make the first webinar. And while I was walking about the first webinar, I thought, you know what? Even though it was a software that can process, that can automate or at least semi-automate my whole product research method I do manually. And I started to look for developers and my coincidence find a developer that really liked the idea and this is how everything started. Nice, it's pretty cool because we started both tools pretty at the same time. Like you started, I think, two or three months before us. Yes, yes, I think it was something like this. It was very, very close to each other. As it started and you, a few couple of months later, you started, yeah, definitely. I remember we know each other, or even when you were using your software just for yourself. Yeah, that's true. Good, it's amazing to see that now we finally after three, even more years, we have this interview for the first time. Yes, I'm excited. So I wanted to ask you right now, do you recommend people to work with niches or broad stores of many different products? Okay, it's a great question that you bring up because many people ask these questions, many beginners. So I think it's great to answer them this question as well. So I personally believe Star General Store, you know, you don't know what is selling it. The one most important tip I can give to any beginner about if to go for general store or for niche store is don't assume you know which product will sell. You know, don't count your own opinion from home. Hey, I like shoes so I will sell shoes or I really believe essential oil is great product so I will sell essential oils. You have to follow the numbers. Every niche have his demand and competition. Every product have his demand and competition. This is what you focus on. I think what you should focus on. And also, you know, eBay, it's kind of very individually react. You know, it's react different individually. One sellers can have success with specific products which other sellers not. So I think starting generally is the best way to start and later on see what are the best selling products and try maybe to scale them. Well, and after how much time do you decide that product doesn't sell well for you and you delete it from your store? Okay, good question. Personally, what I do, I like to give a little bit more time. So personally, I give around up to 60 days. But I also try to keep it like to keep the activity. So let's say if kind, let's say I have no product that did not sell for 60 days or I just listed some products and they did not sell 30 days. And I see, you know, specifically I haven't deleted products for quite long time. So I will find the one which I think the least important with the least views or out of stock or stuff like this, I will remove them. But I like to give it to give one product more like longer chance, not only 30 days, around 60 days. Cool, amazing. I would go a bit into something that I'm a big believer of it, which is the big number. So I'm talking a lot about it, but I would like also to hear from you when someone works with a big number slow, which is uploading a lot of products and bulk uploads together. How do you recommend them to improve their conversion rates, improve their products? What would you do? All right, great question. So I definitely believe that this method work as well. You know, I think that there are many methods. I think all the methods, almost all the methods out there are work, you know, the work, but you need to stick to a method. So this is the problem, I believe, of most of the people, even before the optimization. They kind of, they tried this little bit, they tried this little bit, they're not sure what they, and then they don't try anything basically because they give this a week, this two weeks, and then they have no results. So if you decide for a method, do you homework? The big number was, it's a definitely method that work. There are many people making money out of it. If you decide to go for this method, so you have to stick to it to give it a couple of months, not just a few days. And I think that also in the big number rule, you can actually put attention to details. It's in a different way, you know, so it's not like when you do the product research one by one, so you can really like go to, to see a price difference from competitors and how many competitors like, or what shipping policy or the little, or return policy your competitor have, but you can still focus on demand competition and price. You can still do it. So I think you should build an assembly line. There is also a video I'm talking about it, which basically you get bunch of sellers, which lead you to list of their best selling products, then you can filter by how many people are selling the same products, how many, what are the, what are the average prices, how much you can sell it compared to your competitors. Every, all this process can be automated completely. You don't need to do it one by one. You know, you just use softwares you can use the bulk scanner, turbo scanner, you can use the auto finer and then optimize the listings later on with Zeek. We'll talk about it probably in the, in the next couple of question. Yeah, but this is the thing. Build an assembly line, you know, put attention to demand competition, put attention to price and then put attention to titles and all of this you need to do without spending too much time. So it's not the same like people walk manually. You need to find your quick solutions and if you will, if we will dive into it a little bit deeper, I will also give some tips how people can, can do these things quite fast. Nice. Okay. I really agree with you about the focus. Every method will work if you focus on it. So this is really the main thing here. But yeah, so I really wanted to ask you a bit deeper about it. How do you, for example, title is it something which is important for products? How do you optimize titles? Or bulk uploads? All right. Great question. So people think, you know, to optimize title, you need to go and completely change the whole title or put many new keywords in. But actually if you go to products with high demand low competition, this specific product already have low competition and have winning titles, have winning keywords, right in the title. So the idea is to compete these products. We are not trying to, to just, you know, pop up completely in a different search. We're trying to compete these specific products, which we are picking because we know this product have high demand, low competition and we can have a better price. So what I always suggest is just, you know, tweak it. One, two keywords. That's it. You can do the changes inside Zeke, inside the folders. You can do the changes by uploading products to bulk upload to auto DS and then do the edits on the draft before you list it to your store. Or you can do it on CSV. All what you need to do is all yourself or specific or VA, virtual assistant that will go and we just tweak one, two keywords in each title by the end of the title. And that's it. You do it quite fast, actually. Okay. So I mean, you don't go very deeply, but you do, you just put the main keywords in the title. Yes. It's like, let's just give an example. If someone, if someone sell for the example a gaming keyword wireless with with the backlights, for PC and Mac. Okay. Let's say this is the title. So I'm not going to change anything in the beginning. If there is free space, I'll just add more keywords to the end. So for example, I can add I don't know, games or office or, you know, you can use the title builder in Zeke to find these keywords very quick. You just put the niche. You just do it. You use the title builder. You get list of keywords in a second. And just I'm going to either add one keywords or I will remove two, three unnecessary keyword. For example, people use weed or beautiful or stuff like this, which is not search keywords and I will just get rid of one or two keywords like this and I will place one keywords and the idea is again not to try to rank for another title another keywords is to just tweak it. So EBC is a unique title and maybe also add another keyword which can drive more traffic. That's amazing tip. There is a specific place in the title that from your experience you think that it's better to put the keywords there in the beginning, in the end. The way, the way the, the way any search engine I think works it's, you know, because it's, you know better than me, you're a developer, but, but it's read from left to right. So of course, the beginning of the title is the most important, but I wouldn't change title. It's already worked good. You know, even if this title have their keywords in the middle, the main keyword in the middle, in the end of this title already generates sales for this specific product and the competition under these keywords, under these search keywords is low. I wouldn't try to change the beginning. I will always keep the root of the title the same and I will just add my new keywords in the end of the title. Amazing. And if I usually recommend people to also if something sells for them so improve it even more. So would you go deeply for, for example, item specifics, picture or something like that? Definitely, definitely. Today, your tool, for example, he can add the item specific automatically. Even though I would definitely for good products, I will, you know, I'll try to put more attention to details. But again, I think everyone need to manage his resources correctly. You know, so if you are the only person, if the person watching us right now is the only person who walk in the business and you need to do customer service and you need to list products and you need to find products and you need to, you know, take care of whatever call to eBay, anything else. So you need to prayer. I think people need to prioritize. You cannot do everything. And of course, if you are going, it's different story. I can tell you already that for my experience, I guess you, you have the same experience. They're really big sellers, you know, that like really like scaling to a lot of stores. They really have a system in place. They really like having a strong assembly lines and they cover all aspects. Yeah, I agree. Yeah, cool. So people really need to understand well they focus their time. So they can actually make scale and not only focus on exactly. Exactly. That's it. Great. There is an option to combine Zika Analytics with AutoDS and I thought maybe you can even share a little screen and show how to do that. Definitely. Let me just share my screen here right now. So I prepared it here because I was guessing you're going to ask me something like this one second. Okay, so I'm going to share my screen in one second. Do you see my screen? Yeah. So we are on the dashboard of Zik here. Okay. And I'm not going to go through all the things. It's it will waste too much time, but I want to show you how you can actually list products from Zik directly to AutoDS. So first thing you need to do is to go to the management panel to the settings. Okay. And then here in the settings you will have integrations. Okay. In the integrations you have the token here. You can you choose AutoDS, you add a token, you give your store name and basically the token will be added here. Okay. Once you see token is added, everything is in place. Of course, you have to choose your supplier. So if you're walking with Amazon or Walmart or anyone else and that we support in Zik. And then you start your product research. You can use different tools. You can use tuba scanner. You can use bulk scanner. You can do the walk manually just competitive research or your product research. Anyway, in all the tools beside the tuba scanner you can save products to your folders. So you build your own product list as you can see here. And once you came here you want to list the product. You come here, you select the store you want to list the product to. You select the marketplace and you click on the upload selected. Of course, you need to select all the products you want to select or you can select the whole folder. Check all or check a specific page. Click the upload selected and it will automatically upload it to Autodesk to the draft. Right? Yeah. Yeah, so this is how simple it is. Cool. It's really easy. And then what do you do? You split by sellers by categories. What are those? Good question. So you can do your folders as you want. You know, there are people they have different VAs. They have folder for each VA. There are people like who split the product by prices so they can control which you know, they build one of the things I believe I also sure I think you will think like me. It's very important to keep the the portfolio of the store with an average selling price which is aiming to be the higher. Of course, not like $3,000 per sell but to keep it to $35, $50 even more in order to get more value for your order for the orders you process. So you can really build like folders with different pricing and then you can control the pricing how much you list between $50 to $100 how much you list between $5 to $20 and you can build it the way you want it to be for example. Yeah, it can be used in any way. People want to do it. Cool. Okay, great. So I have some questions that I propelled if you don't have something more let's turn off the screenshot. Yeah, I'm back. Good. And now I can see you. So I wanted to ask you what is a winning product for you? What in a perfect world what would you define as a perfect product? All right, great question and I really like this question because people are like always find it very complicated. You know they, oh, what is winning product? How do I know if it's a winning product? But actually it's very, you know, it's a very, very simple. I would say a checklist you need to go through. Okay, that's all. You need to understand with your competitor who is the product, who's selling the product. So let's say you find a product that have certain amount of sales. You'll also number one start from demand. So you want to have, let's say, five sales in the last 30 days. Okay. On eBay? Yeah, on eBay. Now, I would always say the more beginner you are, the more strict you should be with the criteria. So if you're just getting started, you can anyway list only 100 products. So go for products with 20 sales in the last 30 days. Why to go for 5? You anyway limited, you know what I mean? So the more beginner you are, the more strict you should be with the criteria. But let's say the average when your store is already running is five sales for 30 days. And then I also prefer to have products with with no more than 15 competitors based on the title. Okay. So you can either again, same thing, if you beginner go for product with five competitors, three competitors, you know, you have this, you have enough, you don't, you anyway limited. But if you already want to scale fast, I would say 15 competitors. So this is the first criteria. And then you need to see price. You can be more competitive with the price. You can be more competitive with your seller level. Some things you can see, something you can see. So what you can see, you can check, but feedbacks you can see. What else you can see? You can see policies, shipping, handling time, return policies. So I usually recommend people always walk with 60-day return policy, always try to have as fast as possible handling time, you know, if need to create few shipping policies, create few shipping policies, but try to be better than your competitor in any aspect. Price, demand, competition, title, item-specific, description, anything else. Now, we talked about it before, right? They need to see also, they cannot go to all the details if they list now thousands of products. So you have to see what you can do when you go for the big number rules and then apply. Which is demand, competition, price. Do your best with your policies and optimize the title and maybe later on the item-specific as well. Interesting. Cool, thank you for the insights. Let's talk a bit about something different. We started to scale now our business starting to run. So first, when do you recommend to bring a virtual assistant for products finding? All right, it's a very good question because I think it's really depend on few aspects. First of all, it depends on your budget. Okay? Like any business, you know, like if you open another business, you don't have the money to bring walkers, you don't bring walkers, right? If you have the money, you bring, but you don't just bring to say, I have a walker, there is another reason. Second thing is time. If you have the budget, but you don't have enough time and you really believe you can start directly with the help of VA and you are disciplined enough to learn and to track your VA, it's an option. I wouldn't say it's my favorite option. I would prefer you start from scratch learning the business yourself, already build, let's say, the first $1,000 profit a month and then you bring a VA. You know, this is the, I would say the one which makes the most sense, but I also saw people that just come from scratch. They have another business experience. You know, they believe dropshipping is great. They start from VA's from day one and it works for them. So it's not black and white, but I still think the best, the best, the most healthy way is to first learn the business yourself, make some profit and then use this profit to bring VA to scale. And what would be the daily schedule of the VA? Like if, if, for example, I have a VA for full time to list products for me, how would you split it? Like first go find products then optimize or list then optimize? What would be there? All right, great question. So how do we see the assembly line? So the assembly line basically is starting from finding competitors for finding the filtering demand, their best selling products, filtering competition, clean out all the high competition products. Then you left with the, with the cream, the lacrim, I would say with the product, which like have high demand, low competition. Then you can filter out product which are not fit with the prices. You can filter out Vera product and then you come to the last part which is title optimization, which can either be done if you do it with Zik on the folder or it can be also done. Let's say you use the CSV file to upload to, to out of the S or you use the out of the, the out of finder, for example, then it can also be done on the draft. So before you list it, you go to one by one, do your small tweaks and list. And you can also, let's say you can also skip this part of title optimization. You know, it's not mandatory. I don't say your business will not work without it, but this is how I would see like the complete assembly line that you can put the, that you will be able to really like grow with quality. You just need to see, you can fulfill this need, you know, if you have enough power to do it. Amazing. So we already build like a step by step very clear process of the build for assistant and then you can Yes, definitely. And, and I would also test them for each station for each step. I wouldn't just tell them, okay, listen, you knew VA, you do everything now. Start with everything. I would tell them, okay, you start with finding competitors and listing on the high demand products and I will do the rest and make sure you know this best. Then I will start to delegate more and more till he's ready. One of the biggest mistake also I had, I guess I think every, every entrepreneur have this mistake in the beginning is that you bring a VA or a worker and you go and you give, you thrown him the job, you know, like, yeah, do everything. This is what you need to do and you're already sure in your mind you know how to do it. You're sure he knows also how to do it and you come one day later and you say like, damn, what happened here? You know? Yeah. Yeah, yeah, I agree. It should be like step by step as in any real business in the world. Yeah. You cannot bring someone who knows everything immediately. Cool. Okay. Um, so anything else that you would like to add about the virtual assistant? Well, I think another part which is important is also the before you hire in a virtual assistant, you really had to test good virtual assistants. You really have to make sure if they're from, from Asia, make sure they have a good internet, make sure they're coming from a stable house because you know how it is. They can suddenly disappear. Someone died. Someone make accident. Suddenly there is storm. There is no internet. You try to avoid this in the beginning then it's already a big advantage if you find someone with good internet, I think. Great tip. It's a magic tip. I think that no, no, nobody without experience ever think about it. Like let's check their internet connection. Yes. People think like, yeah, they want. We live in here in Texas, United States. We have a great internet. They're in Manila. Probably they also have a great internet. No, they have a very not good internet. I agree. Yeah, that's a huge problem but it's amazing tip. I wanted to ask you about some last questions about first about the future of the dropshipping. How do you think it will go from here from 2020 and beyond? What would you say about it? So I'd like to look first of all why don't e-commerce generally? We are currently, you know, let's look before the corona. Before the corona, it was like only 15% of retail sales are online. 15% from the whole sales in the United States, which is nothing. Now with the corona and all this shit what happened that it's probably increased to around 25%, 20%, 30%. But even though if it's on 30%, we still have another 30% to 40% to go. So imagine what happens if 30% of more people coming and start ordering things online. And now, you know, eBay is eBay so some slice will come to eBay and if we dropshipping on eBay we will enjoy it. So I think in generally e-commerce is not even close to his full potential. Dropshipping, it's an evergreen business. It will always, I think it's if you take dropshipping and you look like what is actually is it's one of the oldest ancient businesses, business models, you know? It's people like, you know, like real estate agents, dropshipping is basically the same thing. People are selling information from one place to another. It's one of the oldest ancient business models. So I think there is a great future and there will be also a lot of obstacles on the way and it's not going to be easy all the time, but the one that stay and we can see it now, you know, after what was in 2018, 2018, we see now people are making a lot of money and many people left because of few challenges, you know? Yeah. And by the way, I want to add here a bit. I also posted in my personal Facebook account and in our Facebook community group about what happened with the e-commerce during the coronavirus was crazy. Like everyone just, yeah, I'm sure that you saw that also in the Zik statistics. Crazy, crazy, crazy. It was insane. Every keyword you search, every niche you check like this. Yeah, you can always check it. I think you also show graphs in the Zik and see something like that. Yes, of course. So I guess that if you put like some niche it's insane. It's insane. It's insane. And you know what? More, more, more nice about it. It pushed a lot of people who never bought things online. It pushed them to start all the things online now. Everyone know when you start all the things online, you don't stop all the things online. It's like, you know, it's just become more and more and more. So just people need to think about this, this huge potential that is hiding there, you know, for the long run. Yeah, I was, I personally was very scared about what will happen after the coronavirus because I thought that okay, now it's finished and now everything will go bad. And then I saw that no, because if someone got used to buy online, he would keep buying online. That's all. Yeah. And then even more than that, they will also tell to their friends that more and more people it's amazing. From your experience, I would like to get from you some advices for beginners and something for advanced logicals. So I would like to also ask you about any tip that you would like to give for the finishing of this great interview for beginners. Sure. So let's start with beginners. So guys, you're just getting started. The most important thing is to find someone to follow. So you need to have a mentor, you know, it doesn't need to be one-on-one, but you need to have a method. Okay, that you decide to go and need to give it a chance. You need to say, okay, I'm 100% now go for example for the high number method. Oh, I'm 100% go for another method and I stick to it and you have to give it let's say at least at least three months, you know, to see what's going on, you know, to learn, to focus, no doubt, not change your mind. Give it a real chance. This is the tip number one, which most of people failing with this, with this tip. Tip number two is try to manage your expectations correctly. You know, don't come super excited. Yeah, I'm going to make drop she's going to make thousands of dollars and then after one month that you made five sales, you like it's not for me and you live. No, understand, it takes time. Everything in the internet takes time. The first hardest part is the first three months then the next six months. So let all this first year of journey be a you which you learn which you which you take information for you which you learn how to run the business which you learn how to make profit if anything's happened faster than this, perfect. But don't, you know, don't come and then say Oh, after one month like I expected to make $10,000 in months. Ciao. It's not for me. No. So this, I think the main focus for our beginners. For advanced people it's scale horizontally more eBay accounts. In the moment that you have control your first eBay account, create more eBay accounts diverse but don't diverse too much. You know, many people think like, yeah, I need to work with six, seven suppliers. I need to have six, seven different business models. No, if you already managed to build one business model which work good with a supplier which which you profitable with scale it for at least three, four more stores. Then you can try something else. You know, first of all, make the most out of what you have. Take you 80% of time and invest to the 20% of time which bring you the 80% of result and not opposite which most of people are doing. And yeah, this is, I think, the the main tips for beginners in advance. It's amazing that you said this for the advanced because I'm I found this effectively talking about it a lot and thank you for sharing these tips with us and in general and thank you for this amazing interview now. Thank you. Thank you for having me here. I appreciate and very happy to see how you community out of this community is growing very glad to see the people how they walk working hard and to see you guys putting a lot of effort so let's just continue and bring the message to the world that you know we can live online life make money from whatever we are in the world and it's actually possible you know this is the new this is the new generation of living if you ask me this is how people should aim to live. Amazing we are the in the greatest area. Yes, we are lucky we have to be thankful that we are in this we are able to be in this world right now. Thank you again and wish everyone good luck take what now said take everything that you learned and start to implement you to immediately don't just learn learn implement right now we love everyone and wish you tons of thanks ciao thank you guys bye