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Published on Sep 19, 2013
Who you gonna' call when you're feeling the squeeze?
Protecting and informing Canadian consumers on financial matters is the responsibility of the Financial Consumer Agency of Canada (FCAC). They are watching our backs when it comes to dealing with the banks and credit card companies. The problem is, many Canadians are unaware of their existence and the assistance they provide. To promote all the good work FCAC does, we developed an engaging, motion graphic-driven approach. Blending still images of everyday Canadians with stylistic info-text, that appear in a variety of clever applications. We showcased and described the many financial products, tools and services they provide. This clean and sophisticated approach with its appealing narrative, established who they are and explained how they help Canadians make sense of their finances.