 Live from Las Vegas, it's theCUBE, covering Dell Technologies World 2019. Brought to you by Dell Technologies and its ecosystem partners. Hey, welcome back to Las Vegas. Lisa Martin with Dave Vellante of theCUBE. On our second day of wall-to-wall coverage of Dell Technologies World 2019, and we're welcoming one of our guests back to theCUBE, we've got Rhea Barrett, VP of Product Marketing from the Data Protection Division. Rhea, it's great to have you back on the program. Great to be here. Thank you for having us. And from Under Armour, a brand everybody knows, Nick Hennessey, Senior Manager, Compute and Search. Nick, welcome. It's great to have you here. Great, thank you guys very much. So Rhea, we'll start with you. We've had, you can hear all the energy behind us. If you hear dogs barking, by the way, that's normal. We've got some dogs next door. Lots of energy yesterday and today. Everything about data as this asset. I think Michael said yesterday that it's inexhaustible. You guys did an interesting recent survey with over 2,000 IT decision makers. With respect to data and getting their hands on it, what are some of the really interesting things that you've learned about that? Yeah, there was some really great takeaways. It's a great question. One, it's not a surprise to anyone. People have more data than ever to manage. There was over 586% growth in the last two years in terms of how much data on the average customers are managing. So that's a given, not a big surprise. One of the key things that we saw was that they value data. These people surveyed value data more than ever. So it was 96% value data more than they ever did and 36% of them have already started monetizing data. So it's critical for accounts now. And one of the issues that they brought up for not being able to recover data around data protection was that if they can't recover data, they have new concerns now. Loss of opportunity, loss of bringing products to market, loss of competitive advantage, which are issues that we had never heard before because this is the third time we did the survey. We did it first in 2014, 2016, and we just did the 2018 survey. So those were some key really big takeaways for me from that survey that we did. So if they value it, they've got to protect it. All right, so Nick, Under Armour, a brand I mentioned. Everybody knows and wears. You guys have a great brand reputation. How, and you have some great brand ambassadors. I got to mention Steph Curry. We have established a Niggas at Lakers fan. And I have to point out, Dave, that you're wearing warrior's color tie today. Just got to say. I won't be if the Celtics make it to the finals though. But also Tom Brady's a brand ambassador. You've got Tommy Boy covered, Lindsey Vons. You've got this great brand reputation. How does Under Armour, Terry's point, value that data and leverage that data to keep and grow that brand reputation? Well, one of the things about data is, at Under Armour we call the data's a new goal. So to us it's very important, especially to our consumers, stuff that we're gathering at the retail stores and kind of tracking all that stuff. So in order for us to protect that data, we're using Dell Technologies, a suite of products and it's been working out great for us. So paint a picture, Nick. What are you protecting? What's the infrastructure look like, the applications? I know a big SAP shop, but what's it look like? What are you protecting? So in terms of data, we're protecting over 1,000 virtual machines, two plus petabytes of data. So everything in our five regional hubs. So it's quite a bit and it's quite a chore, especially for a small team like we have. So you mentioned data is the new goal. I have to say data is even more valuable than gold because you can only use gold once. You can't spend it in multiple places. Data, and I think, correct me if I'm wrong, but Under Armour's ascendancy really coincided with strong technology ethos, very strong use of data, understanding of customers and technology of sports clothing. So how are you using data to drive competitive advantage? Yeah, so very interesting. The brand and the culture is very infectious. So it's like, rah, rah, let's go out and get it. And that works into how we work IT in our everyday lives. So we kind of take that and kind of run with it. What were you doing before you guys started working with Dell EMC? Talk to us about some of the challenges that you faced before. You were using a different solution. So some of those opportunity costs that Ria mentioned in terms of if we can't monetize this, we're going to miss opportunities to identify new products our customers want, bring it to market. Walk us through your journey. Yeah, so I joined Under Armour about four years ago and we really set the foundation with our three year road map. So year one, build the foundation was really aligning what we're going to do, right? And aligning with Dell Technologies, we're using all of your products. Year two was really architecting the future and that's where things such as data protection really helped us out. We needed stuff that was easy to deploy, things that for a small team to manage that we don't have to think about it. We could sleep easy at night. So it really aligned with our road map. So historically data protection has been insurance. Ria, you and I have talked about this for a long, long time. Nobody likes to buy insurance, but you got to do it. Are you trying to move beyond that sort of just one use case equation into sort of new areas of value, whether it's compliance, whether it's data analytics, are you able to use the corpus of data that you're protecting and the management of that data in new ways? And if so, how? Yeah, so in terms of the management, for our small teams, we need something really easy, but security always comes to mind. So that's built into the product as well. But things of moving to the cloud, scalability, things that we want to do in the future, we're really setting that up now. And us doing a huge storage refresh a couple months ago, we've really flattened out and we're using all very new products. And now we're ready to kind of scale the cloud. Ria, you're seeing that in the customer base that people are trying to sort of move beyond just straight back up. It's becoming increasingly sort of new world, digital transformation, hybrid clouds. What are you seeing? Oh my God, yeah, there's a ton of demand right now for customers to be able to leverage data regardless of where it lives. So primary data, secondary data, tertiary copies, cloud data. How do you really start gaining business insights regardless of where data is and how do you make sure that it's constantly recoverable under any circumstance? So one of the other things that we found in that study again is there's new threats. So cyber recovery has become and ransomware and cyber recovery has become such a foundational consideration for customers being able to also spin up VMs regardless instantly. We just announced the X400 power protect which is very exciting. It was part of today's announcement. It's all flash. And the reason it's all flash is because the use cases such as data reuse, app test and development, being able to test disaster recovery scenarios or cyber recovery scenarios real time, these are all critical use cases that you couldn't imagine doing years ago on your protection data. So we're really excited about both the power protect announcement as well as the integrated data protection appliance announcement. So you and I, Dave have talked a lot about the integrated data protection appliance and simplicity and efficiency and breath of coverage and cloud capabilities. Under Armour actually is a big proponent. They use cloud very prolifically in terms of their IT environment and IDPA really fit that need for them in terms of being able to really drive costs out of their environment through efficiency, have that protection performance, just the foundational capabilities yet still be able to offer some of those new innovation in the cloud capabilities as well as automation. So we heard from the marketing pro, Nick, now we're going to hear from the customer. I heard simple, efficient, how simple, how efficient? How do you measure these things? How does it compare with other products that you've looked at? Well, the product that we had before we use the Avamar data domain and the problem that we had with it, it was decentralized. So we were managing our regional hubs separately. So by refreshing, as we did, it got very simple. Now we have a centralized management. We were able to reduce 40 to one ratio. We're getting reductions before we were getting 92 to 93%. Now we're getting 98, 99%. And more importantly for me, reporting. So able to produce those reports, we didn't have that before, so it's been really great. And how do those internal benefits that you talked about kind of manifest up through the organization and really drive, like we talked about earlier, brand reputation or under armor, being able to use that valuable data to identify new insights and outcome them, new product streams, like to delight, say Tom Brady, for example. Well, it not only doesn't make my job. You know who cares. We certainly care about Tom Brady. I know. I'm from Boston. It makes my life a lot easier, right? So I'm able to take this data, allows me to think, allows the teams to be agile and kind of use that data to promote other projects, other ideas, things that we really want to do in the future to kind of push the brand even farther. When you guys meet privately, what kind of things, Nick, do you ask Ria and her team at Dell EMC to do that will make your life easier? Quite honestly, the Dell team that we work with is wonderful. Really, we ask for a partner. Someone that works with us, someone that understands us, understands our pain and is in there with us so that we can really work on solutions together. Okay, obvious question. Is that why you work with these guys? Because of the strong partnership? A, two-part question, and what about the product? Is the product, in your opinion, based on what you've evaluated best of breed relative to other competitive products that are out there? Yeah, we did look at some other competitive products but we believe that it is best of breed and that's why we chose a partner with Dell Technologies. So a lot of news yesterday and today, everything around multi-cloud. Customers are in this multi-cloud world for a variety of reasons. With the partnership that you've established with Dell Technologies and Ria's group, what are some of the things that you've heard from Michael, from Pat, from John, Jeff, that really resonate with you that Dell Technologies is listening to customers like Under Armour and others as they're developing helping you to really tackle this multi-cloud world with a lot of success? Yeah, so one of the things that was really exciting was part of the keynote yesterday with the SDDC. And you can spin up a data center or the click of a button nowadays and that resonates with us because it's going to make our life really easy. We're going to be more agile, we can speed up and really take the brand farther. So you mentioned cloud before. I think Ria said you've got multiple clouds. You have multiple clouds, is that right? You have a hybrid cloud infrastructure. So you've got multiple public clouds, is that correct? Obviously you've got SAS, you've got on-prem stuff, and you're trying to make them all look the same, substantially similar from a control plane standpoint. We try. I mean, it's a journey. Yes. I get that. But there's also the operating model and I want to follow up with, are you enabling whether it's DBAs or application owners to do their own backups, do their own recoveries, do their own analytics, et cetera? Is that where you're headed? Are you there today? Is it something that you don't want to do? Can you elaborate? That's the ideas to try and make everyone's life a lot easier and being part of the compute and storage team, we're really stuck in the middle of all teams. Applications teams come to us, SQL teams come to us, networking teams. So we really have a lot of responsibility on our plate. So in order to make our lives simpler, we have to enable all these teams to do it themselves and that's really where we're headed. Well, great stuff, guys. Nick, Rhea, thank you so much for joining Dave and me on the program this afternoon and I'd go, Warriors. Ah! I said it. For Dave Vellante, who again is wearing a Warriors color tie. I'm Lisa Martin. You're watching theCUBE Live from Las Vegas. Okay. I do. All right. All right, good. See, and I mentioned talking to you. I got a little lost. Sorry, Nick. I can't get over that. I'm not sorry. Yeah. I was saying, we're at, no, not at VMworld. We're at Dell Technologies World. Oh my goodness. Lisa Martin for Dave Vellante. Thanks for watching.