 What is service design? Well, to me it's It's something that has been around for quite a bit of time actually. I think service design Was probably there at the same time as we had the arts and crafts movement, maybe even before A lot of the things that we have in our societies is actually in some sense designed Even long before the 1920th century, right so and the idea that That it's new is kind of That we really Found it again, right? We reinvented it And as we with all design everyone is doing it we really can't avoid Doing it because we have to if we think of design as a social material practice Then of course Anything that takes social material form Has been designed It might be bad design. It might be good design. It might have had a Designer doing it. It might have had a non designer doing it It might have had a design process behind it might have had an engineering process behind it Whatever, but it still ends up as something social material so There is design But more precisely if we look at service and service design Service design is an co-creative aesthetic practice focusing on value and value creation and value creation that is that happens in collaboration between different people different interests different stakeholders different institutions different practices and often focusing on on both the experience during this collaboration, but also on the outcomes of that collaboration and Maybe the outcomes of the outcome and in in as Thomas Edman Is usually saying is also that design is to be economic with human resources Through doing this aesthetic practice So as soon as you waste human resources By making people think when they shouldn't making people get lost when they shouldn't That's actually not good design