 What is the difference between my weekly content newsletter and my monthly content newsletter? Well, let me go ahead and show you on the screen here So first of all a lot more people have subscribed to my monthly content newsletter than my weekly one weekly one Just went out, you know less than 24 hours ago to about 2,000 people or 1,800 people Less than 24 hours already a 46% open rate. So that's pretty good monthly newsletter It's just over 5,000 but here's let me go and open up each one so you can shoot you can see the difference Okay, so that's the monthly. Let me open up the weekly as well Okay, so this is the weekly. Let me go ahead and move this stuff here. This is the weekly I always do a split test of subject lines. Anyway, it doesn't matter the weekly one says my recent posts, okay, and it has my My most recent post that usually has a LinkedIn article and a Facebook video this one It was kind of extra. I did our Facebook profile discussion. I don't usually have that and then I have a YouTube video that I uploaded Recently and then an Instagram post that uploaded recently and then some kind of selling thing down here So that's the weekly one. Okay, let's take a look at the monthly one monthly one There's the split test by the message George I thought it was 50% open rate. No, it's the split test was only for two hours That's why two hours only that much open rate and then after that it got much higher open rate. 54%. Yeah, okay So monthly one Look at the difference between the two weekly Monthly, do you see any difference? weekly monthly weekly Monthly not much difference, right? The monthly one says my best post of the past month the weekly one says my recent post the monthly one has Basically the best of the previous month was just like it says my best post of the past month So based on all my my LinkedIn and Facebook LinkedIn posts and Facebook videos, which was Which was the best? I basically measure based on the LinkedIn because the article is kind of like the main idea The main communication of the message So I kind of measure that Engagement rate and I said well this one had the biggest engagement rate So I'm gonna I'm gonna feature this one for the monthly one and this one had an article and a video to go along with it So those are the two links and then my best Instagram Carousel of the past month and then my best YouTube video of the past month again same idea I don't know why this one says YouTube and then Instagram this one is Instagram and YouTube doesn't matter same same idea, right? It's always it's always those and then my monthly one also has a selling thing at the bottom here Some kind of called action like maybe it's either selling a course or if I'm not ready to sell it yet At least some kind of polling about it of a survey slash poll about it So I hope that's clear. You can you can see all of my monthly ones. I don't have um, I Don't have my weekly newsletters available on my website Just you have to subscribe to it to get it But my monthly newsletters at least the past three of them are always Available on my website even if you don't subscribe as a subscribe as a newsletter subscriber You can just go to George calm slash monthly and then you'll see those so I hope that inspires you It takes me 10 to 15 minutes every week to make an email newsletter Let me say that again. Some of you are like what wait, did you say 10 to 15 minutes per sentence? No, no, no It takes me 10 to 15 minutes total Once a week this to create and send my newsletter my email newsletter because as you can see it's that easy I just simply gather what I've already done in the past week say George. That's cheating you you spend hours You know doing your content. Well, but that's I'm not my newsletter is an aggregation of My content. Yes. Sure. I spend another couple hours a week Reading those other pieces of content, but then when it comes to my newsletter, it's just and you could see how high my my open rate is Which it's almost it's you know, my industry average is 25% open rate my peers On on average based on Mailchimp's Metrics, I don't use Mailchimp anymore, but Mailchimp has email benchmarks My industry is about 25 20 to 25% open rate on average. I have double that and Without any graphics in my newsletters and using the exact same format every single week and every single month My people don't not my people don't get bored. I think it's a really effective format because it's very calming Right. There's nothing. There's not too much to look at. There's not like oh, I gotta read what what now I got to read your entire love letter so-called Which always annoys me when people call it love letters like love letters to how many thousands of people that you're sending Okay, not a love letter. Come on So look how it's calming because it's it's it's just it's just it's a lot of spaciousness and you get to choose what you care About right like if you if you care about this thing will go and read it You know watch it or if you don't care about it skip keep going, you know Do you care about that you don't you do great quick on it? You don't we'll keep going You know so it's it's this kind of format that I think well I came up with it because I was lazy But it happened I stumbled upon something that works really well, so you can copy my format if you want I don't care. I mean everything everything I do is uncopy right it So you can copy me everything I do and anything I do you can also modify it test out different things see if it works Well for you also hope that helps And of course a good question is George. I don't have a biggest big audience. I have 50 subscribe email subscribers Should I be more fancy? Should I go and unsplash mid-journey create a awesome graphic to attract them and to write a love letter? You know, it's 50 people so I can be in love 50 people. Can I not right? You can't be in love 5,000 You love 50 people right? I love missives I make fun of that because that's what very common in the newsletter Street So No, I I don't I mean sure you can always effort more But the right answer is not what George says is the right answer your answers. Did you test it and? By testing it, I don't mean Testing one one week you test it this way next week. We test it that way. That's not called a test That's it is a test technically, but you'd be like, okay for a for a for four newsletters I'll do it this way for four newsletters. I'll do it that way let's take a look and see what the open rate and Actually, I would say this if you're doing newsletter tests this way versus that way Open rate is not really the right metric to test because open rate really test the subject line I would say click rate is more the right measure to test Well, you said George, what if my entire article is in the newsletter? There's nothing from the click-on Well, then that's not an accurate test then so it's it's kind of tough I mean you might say well, which which are the two formats Do you get more responses engagement with which is also kind of tricky because The engagement I get is on my social media, right? Because I make them click on something and then they comment on LinkedIn or the comment on YouTube or Instagram So I rarely get email replies to my newsletters. You said George Does that mean you're email your email newsletters are not effective. No, no, no My email news are effective as you can see from the open rate But they comment elsewhere. So I don't get email replies. I get social media comments. So You have to do some kind of testing I don't know what that means for you but I Guess maybe what I'll speak to is There is a very common idea that you have to Be attractive When in the beginning when you have a small audience, you got to like be pretty and like a good dancer And then you'll get enough thousands of people and then you could be lazy like George and not not be a good dancer anymore And not not have mid-journey images that that made wild people, you know, I don't know I feel like I Feel like your your energy signature is actually strongest when you're not trying to attract but when you lean into your caring and your humanity and Yes, if you love art if you love mid-journey or unsplash or anything else and It's fun for you and doesn't take too much time And as part of your workflow, but great go for it It's it doesn't you're not you're not trying beyond what you genuinely which love to do great What I care about is how much damn time are you spending on your newsletter? Okay, number one and If you're spending a bunch of time Lean into the question am I trying too hard to attract people or is this genuine part of my Energy signature so for me because I'm not an artist. I know some of you will disagree when you see my mid-journey images I'm I'm not I Don't naturally it's very fun and cool to see that stuff. I don't naturally like oh well I could play with this for hours Which is good because I save a lot of time. I just go where's my energy signature video and when I'm like When I yell at people either through video or through writings, that's my energy signature It's like y'all you lovingly as a spiritual teacher So Yeah, I think that's the question is where do you lean into your energy signature and? And then don't spend too much time doing it. So those are my two My two, you know guidelines that you can play with so hope that helps