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SPF, Silica, and Flash Photography MYTHS!

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Published on Jul 2, 2012

*Lots more info below!* Pro makeup artist Jordan Liberty gives insider tips on the effects of SPF and silica (a.k.a. HD powder) in flash photography. Say goodbye to this dated myth with a full camera test based on your requests! Check out the unretouched test shots on our facebook page at http://www.facebook.com/givegoodface.

I actually believed that SPF flashed back for 6 years. Until David (creator of OCC and total genius) totally schooled me! Proof that you're never too old to learn, or be put in your place! He's an awesome dude, which is why I love OCC products.

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Disclaimer: We use professional makeup artistry brands. Because of the poor quality of some drugstore foundations, we can't say that you won't get flashback with them. However, if you're using even the most inexpensive of professional brands, our techniques and advice will almost always apply! In either case, if you have doubts, you can always test by taking a photo with a point-and-shoot digital camera (with the flash on) from 8-10 feet away. Good luck!

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Ingredients that DO flashback:
People tend to blame SPF and silica, but nowadays, most flashback is caused by one of 3 things. Mineral foundation (loaded with reflective silver mica), blush or bronzer with a high reflectivity, or cheap foundations loaded with fillers. Amateur artists rush to blame the SPF, when it is usually some other culprit.

A note on CAMERAS: Point-and-shoot consumer cameras have non-adjustable flashes. So if a friend takes a photo of you and your face looks blown out, it's probably because your little camera is shooting out a huge amount of light that would blow out ANY face. Usually taking the photo from a few more feet away resolves this issue. In the event that ONLY your face is white, the problem is probably one of the troublesome ingredients we listed above.

This test is not conditional on lighting. In other words, a red carpet situation wouldn't be any different. Photographers use a single flash and a DSLR to shoot those "makeup snafu" pics circulating the internet (*ahem* Nicole Kidman). Actually, they shoot from much farther away, which usually makes people look BETTER. We shot ours from 6 feet away without a trace of flashback. It's not the SPF. It's not the light. It's not the camera. It's the makeup artist!

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Check out the official GGF Store at http://www.notamagicwand.com

Why don't we name products in our videos?
1. They don't pay us to! Advertising is not a free business, people!
2. Makeup TECHNIQUE is not brand-specific. We prefer to teach you application tips that will last a lifetime;)

For those of you that are product junkies and HAVE to know:

Foundation and Fan Brush: Stilazzi
Non-SPF Foundation: Make Up For Ever HD
SPF Foundation: Smashbox BB Cream SPF35
Pressed Powder: NARS
Silica-Powder: Make Up For Ever HD Powder
Blush: Smashbox "Heartbreak"

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Photography: Jonathan Sorber
Direction/Edit: Jordan Liberty
Model: Ashley Brielle

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