 Starting out. We got we got some advice for y'all All right, not advice from us. We got advice from none other than Barry Hefner If y'all know Barry Hefner jacquard tell him tell him who Barry is. Yeah, so he's one of the founders Since the 80s, which is I know they're mainly in the management managing like JID earth game I can't think of I don't know how to say her name, but the artist name is like in J. Z. Oh ma something like Yeah, pretty much, but he's like a superstar manager I hear you know saying from home grown Atlanta and someone we be looking at for you know some some inside information here and there Yeah. Yeah, so You know, I think this is actually the second time we've actually talked about something from Barry on the pod I think there was one episode where we were supposed to talk about something from him Maybe I don't know if we got to I remember was on the list though I feel like we got to it if so that makes them like the first person we addressed or talked about twice So fast and so few episodes Let you know the game y'all go follow Barry and let them let them know who we sent y'all, you know, I'm saying no labels necessary, but uh Barry says so I have this method that I use when developing an artist that may be old or new Who's who knows but I call the Let me start this over I have this method I use one out when developing an artist that may be old or new Who knows but I call it the inside out theory. So I'll explain the inside out theory is like this I'll advise all artists to think of their career as a house or a piece of property. All right y'all y'all use that Imagination whatever house close. I'll get into it. Close. I'll get into it. Let's meditate on this now next slide Most artists today love to focus on just the inside of their homes described in this image below recording number two their image number three strategy number four research number five social media and number six practicing which I assume, you know practicing their craft of music, right? now he gives a picture this beautiful picture of inside of a home and Social media is like the couch the image is decided couch practicing is like the floor mat You could put it anywhere throughout the house, but he just goes further with the image if y'all see the screen now next all right Artists fail to focus on the outside of their homes, which is number one execution to showmanship All right, that's different than what y'all normally practice in just the music. That's the entertainment on stage, right? Number three networking. Mmm. Number four confidence. That's very interesting. We got to address that one day number five likability number six charisma Yeah, we definitely actually go deep dive deeper in this. I like this now Then he puts these things on the outside of the house right executions one of the windows showmanship's apart the Structure networking is near the foundation all that stuff right that's the outside of the house Now here he goes the thoughts behind this method is to build the thoughts behind this method is to build the ideal home or career You must first start with the foundation let that balance between the inside and Outside by only focusing on one you can have success, but you can achieve superstar status without properly doing both I think I instantly agree right anybody doing both like anybody's a superstar definitely has both Yeah, easy easy. So then the last image, right? Inside and outside now he is like a flex. It's like a mansion or something, right? So you had a house when you were focused on the inside you had a decent little house when you focus on the outside But you're doing both and you got that you got square footage, baby. Yeah, it's crazy. You ain't here. All right, so Last couple of statements the issues I see arising with the business is artists and their team are so hyper focused on one aspect Of the grind and how it looks versus the grind and what it takes I could go on for days and days about this You know, I actually thought this was a B testing when I first read it Days and days about this but the point is take care of your home from the inside to the outside if you want to keep it Bam, that's it. So to Corey One The same question. I'm gonna ask everybody else out there. What do y'all think about this analogy You think it fits anything and are there any holes in it? Is it good? What's up? Can you go back to the second the second slide real quick where he talks about the thing is the inside of the house Inside, I think it's a good analogy. Like it definitely painted the picture for me I didn't know what was going the first time I read it. I was like, it's like a house I was like, we know right, you know, but it by the time I got through it. He won you over Yeah, it won me over the only one that I guess kind of confused me is like research because I don't understand Ma'am guessing like he means like ours. I guess researching more the music industry looking into what needs to be done But to me I get that will fall in. I don't know. Maybe that would come up for a strategy to me I might be nitpicking with it, but that might just be me I would I would like clarity on that one because I wasn't sure if maybe he was talking about Like maybe I'm just researching the landscape because he said the artist in their team, right? Yeah, and so Maybe researching like where I want to place my music stuff like that I mean, that still falls in the market and probably be a little bit more of an outside I don't I don't know. Yeah, that one is a little bit unclear for sure for sure But I mean though the points he touched on though a hundred percent right like all this stuff on the screen right now Is probably number one for most artists. Yeah, like make sure them Let me make sure the music is straight. Let me make sure I look like an artist, right? Let me Stragize a homo blow up in 90 days. Oh, this is a hundred percent like priority number one I think for like 90% of artists. Can you go to the other one real quick? He breaks down at the inside of the house Okay, this shit all this shit to me is not even second thought for most are usually third thought Hey, this is where the reality of the game sets in kicks in. I think now that I Connected with that last statement, right? grinding what he said he said people focus on The grinding how it looks versus the grinding what it takes, right? Yeah, all right, so a Lot of that number two that outside is definitely what it takes, right? Yeah, whatever it takes to execute to get there But we talk about that showmanship to really build the fan base not just have people show up because you got a poppin song Yeah, right, and they're gonna get a good show. Yeah, they know they're gonna get a good show And they're gonna keep wanting to go To your shows and you're gonna get put on bigger and bigger platforms like your shows trash You're not gonna get invited to the Super Bowl. I know I just went straight to the top but like you're not gonna get invited to certain venues and Ceremonies if your show is not popping they might like your music, but you're not showing up Book for a birthday party. Yeah, I can't book for the big stage easy easy and three Through six. I feel like a super red. He might be talking more about the artist team at that point Cuz I feel like it is very rare to see In the artist that is a good networker. I feel like a lot of ours don't even like going outside like that Maybe not rare Maybe it's just I haven't run across a lot of ours. I know a very introverted don't like Like that they don't like going to you tell them like you should go to this conference I'm not going to a conference. My manager is going to this conference, right? Like my my assistant is gonna go to like they don't want to do most ours I know don't want to do like the business our network and their network with artists Like other artists and maybe producers right the creative networking all day, but they don't want to go like talk to a sink agent You know saying like a lot of them confidence I guess it's kind of like whatever it's hard to tell our confidence that you get to know You know saying I think some what do you what do you think about when you hear confidence? Like the first thing you hear like why do he less confidence on here in your mind? I think the the first thing I think of when I hear confidence is the way I Think one part of it is like how much you let like outside criticism get to you Because to me that's the easiest way to be able to tell how confident the artist is because we don't really know them Right so I can't like you don't get to meet them and talk to them and judge their true confidence But you can tell by the way they react to certain things online online how confident they might be in and whatever it is They're putting out or working on so that to me I think performance confidence is a big one, but I think this is why in many ways Maybe it's like the Bible, right? It's vague enough or I don't even just say the Bible like a Bible to speech In general it's vague enough for you to just interpret in a way that fits you Yeah, but to me it shows him like just having a real experience, which obviously is a thing but yeah Confidence is something you would typically look at as an inside thing, right? Yeah, but he put it on the outside, right? Maybe it's the way it impacts the outside, but a few things there's a few different interpretations of confidence what you just said number two Your star quality comes with a level of confidence, right? Do you present yourself with a level of confidence when you meet people on person you talked about performance to you mentioned that That's a different type of confidence. So just having the confidence as an artist like when you communicate and When you show yourself When you show yourself to The fans outside of your music main environment the music videos, right your your actual music the tracks Yeah, that's what builds the image on another level All right It's like it's almost it's weird because even the artists that are like looked at as introverted, right or they're not I'm moving in the scene or they're anti The ones at the top are still confident, right? They're like they did they have that perception of confident otherwise you couldn't give the people Who are so insecure? This guiding light. Yeah, right? Oh, yeah, I'm introverted to and he doesn't like being outside or he doesn't like to be a part of the main thing Yeah, they relate to that aspect of you, but you're doing getting a confident way in the way you present yourself That's what makes it aspirational. So I think confidence is definitely a part of what helps you execute better But it's also What allows you to have the aspirational level that's in some ways required from your fan base Yeah, like you and you can't get that otherwise. So do you also have the like ability? Yo, I mean, this is when he goes back. We're talking about superstars here Again, you don't have to you don't have to do any of this. You actually do not have to be a superstar You can have a career on whatever level you want to right but like ability if you want to be on a top tier level People have to like you, right? It's huge, bro Not even just the fans like like we were talking about like everyday people who are just around you, but the grocery people You know I'm saying your mailman or the industry people the industry people. Yeah, like all those people bro Like they have to like you or at least feel like they kind of like you while they around, you know And they can talk about a lot like I think a lot of artists Discount like how much of the industry is really just like socializing, right? Like we talked about it a lot, bro. It's like in the perfect world We all just sit in the house put our shit out and we'd all be rich and amazing, but it don't work like that Babies and when people over yeah music is 100% like that more than you know, many industries I don't want to say for sure that it's the most like that, but it's one of those industry that's Socialization heavy Higher you go and what's crazy about it too is like it's like everybody that's a part of the organization Has to be social and likeable like I think about like think about when went to LA and we had Lunch with like the BMG people right as me you Johnson EJ imagine if like Johnson EJ was like weird and entire the whole time right? It's like they also have to be just as likeable social in that situation as we do Well artists was there too. Yeah, yeah Yeah, so it's like somebody we brought around us We vouch for has to also never be social and likeable to the Greek and so where ours is the same verse like when you go Situations like I think they look at like all my managers and one that has to be you know The busy body kind of bouncing around, you know shaking hands kissing babies, but it's like no, but we looking at you too Bro if your manager is working the room and you kind of like off to the corner like you know saying being weird Like it's gonna come back to your operation, bro You just you just gave me another click in the brain because if we go back to it remember at the beginning All right He talks about the artist and their team. Yeah, right with their focus is I don't even know where that is Or maybe it was at the end and we mentioned it. Oh, I liked it. Oh well, but like so let's also apply this shit to the managers Yeah managers you gotta go be likable. I remember I can't remember Who mentioned this last but it's a common story. All right where people will not rock with you Because of your manager. Yeah, as a matter of fact Not even just will not rock with you because of your manager their scenarios where I will rock with you However, I won't work with you because of your manager. Yeah. Right. I like you But you never gonna find out to that managers out of your life. Yeah, you know what I do Yeah, it's like it's like that relationship that's weighing you down You know, it's like, oh man all of a sudden every since we broke up Bruh, every since I got rid of her just all these opportunities been coming In life like things a little bit lighter sleep is better I'm executing like it's one of those things some managers really can't bring that way and then not just a manager though It could be many other people from other directions on the team. That's a representation of you anybody That's a representation of you. So it's something to be aware of and then charisma. That's just that thing. That's that's that extra Yeah, that's the hard one. Yeah, I think you can see it. I feel like you can study charisma I'm not gonna truly teach charisma. No, no, I don't think you can you know, you could be More likable, right? Yeah A level of training of charisma. I feel like that's at the bottom of the charisma spectrum That just means being very likable. Yeah But the X factor level of charisma That's that's that's a little bit more difficult because funny Charisma is like this weird mix when you break it down. It's not just Oh, he's fun to be around right there's some people who are like really funny always fun to be around but that's not necessarily Charisma alone, right? Yeah, there's all small persuasive Persuasion. Yeah, there's a level of that that comes with charisma 100% right 100% So then you go back and let's look at the ones near the top of like Chorus Kanye highly persuasive, right highly polarizing so he's anti persuasive to many people But he's very persuasive to many right and he does do it with a level of charisma. You know, he's Yeah, he runs with it. You know, and a huge part of that. All right Is belief and I think people who don't have charisma on every level At least have charisma in some category something that they really know when they care about yeah, right? Because then you have confidence most of it comes from the conviction in which you deliver the message Yeah, that's all it is and it's funny. I thought this long time ago, right? It's like if you believe some something You're really about it. You have strong belief in and you might be like a little Little less social right and hard on speaking around about speaking to other people in environments, etc But let's just say your life is on the line or your mom's life is on the line, right? You can speak a lot more convincingly, right? Cool, and there's some people who can speak in those categories where things matter. Then there's other people Who can have a high level of charisma no matter what they're talking about? Those are the bull shitters and the people who are high risk Those people are dangerous It's make oil salesman all that type of stuff is that is a dangerous trait to have they could be lying or they could not know much Right those people can be naturally good at a sales job. Yeah, and they barely know the product You know, I mean so they don't even have a real reason to be confident. They just talk And say whatever they say with conviction and then there's some people. Yeah Outside of like sales and business environment that I've encountered that uh, they're definitely dangerous in other ways They dangerous in other ways Shoot she was you Karen's are like that Yeah Hey, man, you know, you be lying with charisma man. Okay. Oh my gosh. He's trying to attack me He's trying to take me calling the police. It's the same thing, right? That's the other side of it But that charisma is a dangerous coin, right? As a tool and then especially people who have it in natural Gary V is one of those guys, right? He said how he was Like it was wasn't his for his parents. He probably would have been like a con artist or whatever Which means he probably even straddles it sometimes and what he does He's just more aware it has to like get himself back to them again Oh, I'm going too far. So he's aware where the boundaries are, you know, I'm saying like But it's it's a natural trait and it's dangerous, you know, as long as you recognize that it helps It helps but all of these things are Like really important. I think Not just for the artists many of them for the team as well, right? Like because let's go to networking. Bam. We know like you're new managers, especially right? They need to be heavy on networking far more than the artists, right? Of course we talked about likeability, but Execution, of course, right to roll out all these things that need to be done being on tour All those things that need to be done and then showmanship You know, that's a that's like a little extra for somebody like a manager or whatever on the back end and like how they go about the business and Understanding how to do your rollouts with flair or let the rest of the industry know or put them on notice with flair There's a lot of you know, we've seen rollouts like that. Yeah, or things being done Like all day the way they move is is special. I have a little showmanship about about yourself can definitely Take things to another level Let me see But is there anything else you wanted to say on this before we go on to the next topic? Because we got a lot of things for y'all today, especially on youtube The platforms on general there's a lot of updates and ways y'all should be thinking about the platform So we're going to drop some some crazy gems On those but yeah jacquory before we move on is there something you want to add on to this analogy Nothing to add man. Just shout a berry again for for the gems man. You know, he gave us a great great topic Always appreciated a topic man. Always appreciate a topic. He keeps throwing those out man. We might I'm making a regular. That's what I'm saying. Make him like, yeah Like berry segment. I gotta we gotta figure out a catchy catchy name for that or have them Have them on which would be dope. All right, we could do this with a lot of people So I'm not even gonna say what I'm I'm not even saying I was about to say actually We know y'all out there Taking our ideas and shit appreciate you watching fun fact every time you soak up one of these gems You get a little bit smarter from these clips. So if you want to be a gem seeker collect all the gems Keep watching. I'll see you in the next clip